Mon.Jan 13, 2025

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The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue

Blulogix

By Kegham Khrigian The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue Managed Service Providers (MSPs) face a unique combination of challenges in todays fast-evolving business landscape. The very structure that allows them to scalemulti-tier channels, usage-based pricing, and complex service offeringsalso introduces significant operational complexity.

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Taming the wild west: Regaining visibility in your file sharing environment

BetterCloud

External file sharing can be a blessing and a curse. On the one hand, it’s incredibly convenient for collaboration. On the other hand, it can quickly spiral out of control if not managed properly. IT and security teams of all sizes have formalized file sharing governance strategies to safeguard data and maintain compliance. However, enforcing these policies is where most struggle.

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How to Integrate LLMs into Your SEO Workflow

The Moz Blog

Struggling to integrate LLMs into your SEO workflow? Learn how to harness AIs potential while ensuring originality with effective validation systems.

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How a Marketing Agency Used AI to Design their Lead Scoring System in HubSpot

Inturact

When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CloudKettle: Year 10 By the Numbers

CloudKettle

This blog post is the continuation of a tradition that began soon after CloudKettle was founded. As part of the culture of transparency that was key to the CloudKettle culture we showed our homework, so to speak. Each year we shared the numbers for the world to see, detailing our growth, who we served, our […] The post CloudKettle: Year 10 By the Numbers appeared first on CloudKettle.

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AI Should Kill “Contact Me” in 2025. It’s Long Since Time.

SaaStr

By the end of the year, AI should kill the classic human SDR/BDR screening inbound leads Its just a horrible experience for the prospect waiting days for a 20 year old entry level sales rep to get back to you and get on the phone to qualify you out or send you to an AE — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 10, 2025 Perhaps the single worst experience in B2B sales is Contact Me.

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Top On-Premise CPQ Solutions for Enterprise-Level Companies

SaaS Metrics

Get insights into leading on-premise CPQ solutions for enterprises, and uncover which one perfectly aligns with your business's complex configuration demands. The post Top On-Premise CPQ Solutions for Enterprise-Level Companies first appeared on SaaS Metrics.

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Carta: 20% of VC Rounds Last Year Were Down Rounds. It’s Probably Not a Big Deal Anymore.

SaaStr

Per Carta, last year a full 20% of all VC rounds were down rounds, i.e. priced at less than the last round price. While this seems high to me, one thing is clear: the “down round” like layoffs has become normalized in tech. Valuations can go up and down. Not only up in start-ups. Downrounds are still harder to raise than you might think.

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FastSpring at Pocket Gamer Connects London 2025!

FastSpring

Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2025 on Jan. 20-21. Wed love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC, and console to XR, AI, and blockchain technology.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Building GTM for AI : Office Hours with Maggie Hott

Tom Tunguz

On Thursday January 30th :at 5:30 Pacific time, Office Hours will host Maggie Hott , GTM Leader at OpenAI. This Office Hours session will be held in person at SHACK15 in San Francisco & is for early-stage founders. Maggie will dive into mistakes founders make building GTM for AI companies ranging from hiring practices to pipeline building & pricing strategiesand provide actionable insights on how to avoid them.

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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Resources

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Best 5 Regulatory Compliance Conferences to Attend in 2025

Scytale

Its time to start marking your calendars because youre not going to want to miss any of these. If you want to upskill your team and tap into industry-leading knowledge, expertise and best practices for security compliance, this is where you want to be. Lets get into it! GET COMPLIANT 90% FASTER Why you should attend a regulatory compliance conference Conferences are calling, and theres still more than enough time to prep your team and plan the itinerary.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!