Mon.Jan 13, 2025

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The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue

Blulogix

By Kegham Khrigian The Hidden Cost of Complexity: How MSPs Can Reclaim Revenue Managed Service Providers (MSPs) face a unique combination of challenges in todays fast-evolving business landscape. The very structure that allows them to scalemulti-tier channels, usage-based pricing, and complex service offeringsalso introduces significant operational complexity.

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AI Should Kill “Contact Me” in 2025. It’s Long Since Time.

SaaStr

By the end of the year, AI should kill the classic human SDR/BDR screening inbound leads Its just a horrible experience for the prospect waiting days for a 20 year old entry level sales rep to get back to you and get on the phone to qualify you out or send you to an AE — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 10, 2025 Perhaps the single worst experience in B2B sales is Contact Me.

AI 289
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How to Integrate LLMs into Your SEO Workflow

The Moz Blog

Struggling to integrate LLMs into your SEO workflow? Learn how to harness AIs potential while ensuring originality with effective validation systems.

AI 102
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7 Predictions for Social Media in 2025 from Creator Economy Experts

Buffer Resources

In 2024, we saw social media evolve in many ways — from numerous updates to some platforms ( cough Meta) to explosive growth for others (Bluesky!). We’re also watching things like the U.S. TikTok ban , which, as of writing this article, will happen on January 19 if not overturned or paused. It wasn’t just the platforms that changed — creators also had their moments on social, with some moving to start businesses, some exploring new platforms, and some reaching milesto

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Building GTM for AI : Office Hours with Maggie Hott

Tom Tunguz

On Thursday January 30th :at 5:30 Pacific time, Office Hours will host Maggie Hott , GTM Leader at OpenAI. This Office Hours session will be held in person at SHACK15 in San Francisco & is for early-stage founders. Maggie will dive into mistakes founders make building GTM for AI companies ranging from hiring practices to pipeline building & pricing strategiesand provide actionable insights on how to avoid them.

AI 130

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How a Marketing Agency Used AI to Design their Lead Scoring System in HubSpot

Inturact

When running a sales campaign or Account Based Marketing campaign, you want your sales people to talk to the right people at the right time. Lead scoring is how you know the right person is ready, now, for that reach out. Getting it right will be the difference between a sales person ringing the gong today, or leaving a voice mail for the umpteenth time.

AI 59
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CloudKettle: Year 10 By the Numbers

CloudKettle

This blog post is the continuation of a tradition that began soon after CloudKettle was founded. As part of the culture of transparency that was key to the CloudKettle culture we showed our homework, so to speak. Each year we shared the numbers for the world to see, detailing our growth, who we served, our […] The post CloudKettle: Year 10 By the Numbers appeared first on CloudKettle.

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Why Is Average POS Merchant LTV Important for Payment Processors?

SaaS Metrics

Learn why understanding average POS merchant LTV is crucial for profitability and retention strategies. Discover how it impacts your bottom line. The post Why Is Average POS Merchant LTV Important for Payment Processors? first appeared on SaaS Metrics.

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FastSpring at Pocket Gamer Connects London 2025!

FastSpring

Ready to jump start the new year learning about the latest and greatest in the global games industry? If so, join FastSpring at Pocket Gamer Connects London 2025 on Jan. 20-21. Wed love to talk with you in person! Pocket Gamer Connects is the leading international conference series for the global games industry. It brings together delegates from across the entire ecosystem with all the key formats covered, from mobile, PC, and console to XR, AI, and blockchain technology.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Top On-Premise CPQ Solutions for Enterprise-Level Companies

SaaS Metrics

Get insights into leading on-premise CPQ solutions for enterprises, and uncover which one perfectly aligns with your business's complex configuration demands. The post Top On-Premise CPQ Solutions for Enterprise-Level Companies first appeared on SaaS Metrics.

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The 5-phase framework that grew Outreach from $0 to $230M ARR

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ to scale their companies and careers. GTMnow shares insight around the go-to-market strategies responsible for explosive company growth. GTMnow highlights the strategies, along with the stories from the top 1% of GTM executives, VCs, and founders behind these strategies and companies.

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Carta: 20% of VC Rounds Last Year Were Down Rounds. It’s Probably Not a Big Deal Anymore.

SaaStr

Per Carta, last year a full 20% of all VC rounds were down rounds, i.e. priced at less than the last round price. While this seems high to me, one thing is clear: the “down round” like layoffs has become normalized in tech. Valuations can go up and down. Not only up in start-ups. Downrounds are still harder to raise than you might think.

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Best 5 Regulatory Compliance Conferences to Attend in 2025

Scytale

Its time to start marking your calendars because youre not going to want to miss any of these. If you want to upskill your team and tap into industry-leading knowledge, expertise and best practices for security compliance, this is where you want to be. Lets get into it! GET COMPLIANT 90% FASTER Why you should attend a regulatory compliance conference Conferences are calling, and theres still more than enough time to prep your team and plan the itinerary.

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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.