Sun.Mar 16, 2025

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A Founder’s Guide to Building and Scaling Marketing Channels: Lessons from Datadog’s CMO and First Marketing Hire

SaaStr

Alex Rosenblatt was the first marketing hire and Chief Marketing Officer at Datadog, all the way through IPO and beyond. He spent over eight years scaling their marketing from zero to supporting a multi-billion dollar public company. Prior to Datadog, Alex held leadership positions at several high-growth SaaS companies and has a proven track record of building marketing engines that deliver consistent, measurable growth.

Scale 241
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Halving R&D with AI & the Impact to Valuation

Tom Tunguz

Engineering teams within AI application startups are much smaller than a classic software company - maybe half the size or less. Let’s run an experiment : let’s assume every public software company benefits immediately to the same extent & cuts R&D spending by half. 1 How would the value of these businesses change? 2 72% of unprofitable SaaS companies would become profitable.

AI 173
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Dear SaaStr: How Should I Approach Hiring My First Executives?

SaaStr

Dear SaaStr: How Should I Approach Hiring My First Executives? Early-stage hiring is one of the most critical things youll do as a founder, and its also one of the hardest. Most founders arent naturally great at recruitingits a skill you have to force yourself to develop. Heres how Id approach it: Spend 20% of Your Time Recruiting Youre probably not spending enough time on this.

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The Ultimate Guide to Software Customer Churn

Stax

The average churn rate for the software industry as a whole is 14%. Thats actually one of the lowest churn rates across all industries. That said, industry experts agree that your SaaS companys goal churn should be below 2%. As a SaaS business leader, reducing software user churn is an important part of maintaining your customer base and increasing revenue.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Top SaaStr Posts & Pods of the Week: Codeium’s VP Sales; Monday’s CEO on AI; Founder Collective on How to Sell Your Startup

SaaStr

Top Posts: #1. The Per-Seat Model Isnt Dead. But Also, Surprisingly, It Was Never Domina nt. #2. Salesforce: We Are Hiring 0 Engineers This Year. But Were Growing The Sales Team +20%. Because AI. #3. Egnyte Sells to Private Equity for $1.5 Billion after 18 Years. Slightly Slower and Steady Wins, Too. #4. Your Team Should Be AI Obsessed Right Now. If They Arent, Its a Flag #5.

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How to Improve Mobile User Experience: 7 Tips from a UX Researcher

User Pilot

Imagine youre on your mobile phone, trying to find something on a site, and its taking forever to load. What do you do? You get annoyed after a few seconds and hit the back button. Ive seen how mobile users have zero patience. If your design doesnt make it ridiculously easy to navigate and get what they need, youll lose them in seconds. Users are 5x more likely to abandon a task if your site isnt mobile-optimized.