Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS?
SaaStr
JANUARY 27, 2024
Dear SaaStr: What is The Average Ratio of Support Staff to Customer Count in SaaS? Typically support consumes about perhaps 5%-7% of your revenue at scale (excluding customer success) in most SaaS models. It could be more or less, but that’s a rough way to think about it. Another 5%-7% go to core infrastructure costs (AWS, Azure, Snowflake, etc). And that leaves you at the 75%-85% gross margins traditional SaaS companies have.
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