Fri.Nov 01, 2024

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Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual?

SaaStr

Dear SaaStr: When Should a SaaS Company Allow Month-to-Month Contracts vs. Requiring Annual? I think this is a topic where you get a lot of bad advice. Annual contracts combined with prepaid cash are a huge benefit, when done right: You get all the cash up-front (this is how I went cash-flow positive in fact) — IF you can collect it a timely fashion; and Your churn almost by definition goes down, at least nominal churn.

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UI vs UX: They Aren’t Synonymous, But They Need Each Other

The Daily Egg

While user interface (UI) and user experience (UX) are often used interchangeably, they are distinct concepts. UI vs UX: Similar Goals But. The post UI vs UX: They Aren’t Synonymous, But They Need Each Other appeared first on The Daily Egg.

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Brand Entity SEO – Whiteboard Friday

The Moz Blog

Learn how to transform your brand from a digital unknown into a recognized entity in Google's Knowledge Graph. Jes Scholz's Whiteboard Friday guides you through three essential steps: crafting a clear brand identity, implementing proper schema markup, and building meaningful connections that boost your visibility across Google's ecosystem.

Branding 118
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Why Is It So Hard To Use Gmail for Customer Support? (And What To Do About It)

Groove HQ

As small businesses grow, they often find that their trusty Gmail setups struggle to keep up with increasing customer demands. What started as a simple, cost-effective tool has become a roadblock. Your inbox is overflowing, your team is juggling multiple conversations, and important customer issues are slipping through the cracks. It’s a common growing pain, […] The post Why Is It So Hard To Use Gmail for Customer Support?

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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5 Mistakes SaaS Startups Make When Hiring a Marketing Agency (and How to Avoid Them)

Kalungi

Avoid these 5 common mistakes SaaS startups make when hiring a marketing agency. Learn how to set clear expectations, foster effective communication, leverage data-driven insights, and choose the right agency to drive sustainable growth.

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The Hidden Costs of CRM: What You Need to Know Before Investing

Nimble - Sales

Choosing CRM software can be tricky, especially with many options offering “free” plans. Once you start exploring the list of features and their limitations, you quickly discover that these “free” plans come with hidden limitations that can drive up the The post The Hidden Costs of CRM: What You Need to Know Before Investing appeared first on Nimble Blog.

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The Top Marketing Strategies for 2025 Growth with the CMOs of Snowflake, LinkedIn, and Carta 

SaaStr

Right now is one of the hardest times of the year for marketers. Most CMOs will be heads down wrapping up a year-end assessment and figuring out what to pitch for next year’s budgetary spend to drive revenue, all while navigating an ever-changing environment of inconsistent metrics, lower conversion rates, and a rapid rate of change with the adoption of AI in SaaS.

Scale 284
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Integrated Payments vs Embedded Payments: Choosing the Right Payment Solution

USIO

In the rapidly evolving world of digital transactions, businesses are continually looking for ways to streamline payment processes and enhance customer experiences. Two prominent approaches in this domain are integrated payments and embedded payments. Understanding the nuances of each is crucial for businesses aiming to optimize their payment strategies—especially when considering solutions like… Source The post Integrated Payments vs Embedded Payments: Choosing the Right Payment Sol

Payments 246
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Clouded Judgement 11.1.24 - Amazon, Google, Microsoft & Meta on AI and CapEx

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Rates Update The 10Y has jumped from 3.7% at the start of October to 4.3% today. A ~15% move up in a month! Robust jobs / unemployment / broader positive economic data caused investors to reassess their expectations for future Fed actions.

AI 167
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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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10 Major Shopping Holidays in China: What Global Sellers Need to Know

FastSpring

China is home to some of the largest shopping events in the world, and understanding these key holidays is essential for businesses that are targeting this vast market. These events are more than just sales — they are massive ecommerce festivals that drive consumer behavior, presenting significant opportunities for even SaaS, software, mobile game, and other digital product companies to boost revenue.

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How Can Revenue Management vs. BI and Analytics Help Grow My Business?

Blulogix

By BluLogix Team How Can Revenue Management vs. BI and Analytics Help Grow My Business? Revenue Management vs. BI and Analytics In today’s data-driven business environment, organizations often use various tools and methodologies to manage financial performance. Two common approaches are Revenue Management and Business Intelligence (BI) & Analytics.

Revenue 105
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Product-Channel Fit: Finding the Right Growth Strategy for Your Product

Sales Hacker

Hello and welcome to The GTM Newsletter by GTMnow – read by 50,000+ revenue professionals weekly to stay up-to-date and scale their companies and careers. GTMnow is the media brand of GTMfund – sharing go-to-market advice from the top 1% of revenue operators including the 350 executives behind the fund, news, and our viewpoints from working with hundreds of portfolio companies.

Scale 89