Talking About the Numbers vs. Talking About the Business
Kellblog
SEPTEMBER 30, 2024
This is a huge distinction and sadly I think many people miss it. You go a mid-quarter ops meeting. The CMO shows quarter-to-date MQLs. Someone asks how we define MQL. A 15-minute conversation ensues. The SVP of Alliances talks about influenced ARR. Someone asks how that’s defined, but only five minutes are spent on definition. However, a controversy erupts and 20 minutes are spent reconciling different answers from different reports.
Let's personalize your content