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This is a huge distinction and sadly I think many people miss it. You go a mid-quarter ops meeting. The CMO shows quarter-to-date MQLs. Someone asks how we define MQL. A 15-minute conversation ensues. The SVP of Alliances talks about influenced ARR. Someone asks how that’s defined, but only five minutes are spent on definition. However, a controversy erupts and 20 minutes are spent reconciling different answers from different reports.
The secret to engaging social media posts has been in front of you this whole time. And it's not about having a ton of followers or decoding a complex algorithm. Instead, it all boils down to your opening words. Copywriters call it a 'hook,' and learning how to write social media hooks can be the difference between your followers scrolling past your post or stopping in their tracks to see what you have to say.
So is AI taking over everything? Will $1B SaaS companies be run by 1 person teams? I mean … maybe. Across the SaaStr Fund portfolio, I’ve seen multiple portfolio companies lost $1m customers to new, in-house AI initiatives. But I’ve also seen others grow even faster as AI rebooted and enhanced their products. What I do know is many of the billion+ SaaS companies I invested in a decade ago would not be remotely competitive today.
Morgan Stanley surveyed a group of CIOS to understand the sources of AI budget. If hyperscalers deploy $100b in capex on AI this year & legions of software vendors hawk AI solutions, the money to justify it must come from somewhere. 41% of CIOs said net new spend. 35% said existing software spend. Only 6% said it would come from professional services.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Dear SaaStr: Does Being a Strong Operator Make You a Better Investor? I don’t think in SaaS being a founder or senior exec or early key hire makes you a better investor per se. Why not? I mean … it’s pretty easy to invest at $1m ARR growing 300% in a hot space. It’s really not all that hard. Now founders may prefer an ex-CEO or operator on their board or cap table.
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds. Why should you have a solid messaging strategy? Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that
What is a messaging strategy? A messaging strategy is a marketing framework /plan that outlines how your brand communicates its key messages and unique selling proposition to its target audience. It includes what you say, how you say it, and how you ensure your communication succeeds. Why should you have a solid messaging strategy? Before we get into the nitty-gritty, here’s why you need a messaging strategy in the first place: Clarity and consistency : A well-defined messaging plan ensures that
Are buyers constantly leaving feedback you don’t know what to do with? Customer sentiment and needs should always be aligned. If it’s not, you can leverage feedback to improve the customer experience. Many businesses are sitting on the untapped potential of feedback, unable to make sense of it all or unwilling to put in the necessary […] The post 4 Steps for Conducting a Customer Sentiment Analysis appeared first on Groove Blog.
3P Learning is an Australian educational technology company that specializes in developing online learning resources. Its products use gamified experiences that help young learners develop science, maths, and literacy skills. We chatted with Tom Ulman, the Chief Product Designer at Reading Eggs, a 3P Learning company, about how they used Userpilot to improve the user onboarding experience. 3P Learning’s success story – a quick summary Challenge : The marketing team at Reading Eggs relied o
In today’s hyper-competitive market, businesses are constantly seeking ways to differentiate their offerings and deliver maximum value to their customers. Understanding the three levels of a productcore, actual, and augmentedis crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that ofte
CYBERBIZ is a Taiwan-based e-commerce platform, which currently supports a significant number of stores in the country. Dedicated to providing excellent customer experience, the CYBERBIZ product team decided to overhaul its key functionality and chose Userpilot as a tool to facilitate the process. We caught up with Wei-Di Huang, the Senior Product Manager at CYBERBIZ , to talk about his Userpilot experience.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
Unlock the secrets to selecting the ideal hosting for your travel blog and discover the crucial factors that could transform your online journey. The post How to Choose the Best Hosting for Your Travel Blog first appeared on SaaS Metrics.
In today’s hyper-competitive market, businesses are constantly seeking ways to differentiate their offerings and deliver maximum value to their customers. Understanding the three levels of a product—core, actual, and augmented—is crucial for marketers, sales teams, and product planners aiming to create a compelling value proposition. While the core product addresses the fundamental need and the actual product provides the tangible goods or services, it’s the augmented product that of
The non-technical guide to hosting and website security reveals vital strategies you never knew you needed to protect your online presence—are you ready to learn? The post The Non-Technical Guide to Hosting and Website Security first appeared on SaaS Metrics.
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Xero is a popular accounting software designed for businesses to keep a record of their finances. It is a powerful tool which automates the generation of recurring invoices and financial reports. It also works harmoniously with SubscriptionFlow to speed-up subscription management, and track recurring payments. This blog explores Xero recurring invoices in detail – from its set-up, to its advantages, to its integration with subscription management software.
Pick the perfect hosting plan for your content site by uncovering essential factors that could transform your site's performance and user experience. The post How to Select the Right Hosting Plan for Your Content Site first appeared on SaaS Metrics.
Hiring the right CMO isn’t as simple as finding someone with a great resume. It’s about ensuring they’re the right fit for your company’s current stage, your culture, and your vision for the future. This guide will take you through everything you need to know to make that decision.
If you don’t take the time to set up a strong Go-to-Market strategy and marketing foundation, you’ll never hit your growth goals. In this article, we explore why setting a strong marketing foundation is crucial and how the upfront sacrifice will unlock strong and smooth growth for your company.
Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m
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