Thu.Sep 05, 2024

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Tracking Usage Metrics for SaaS Product Improvement

SaaS Metrics

Discover how tracking usage metrics can transform your SaaS product and unlock hidden opportunities for improvement and growth! The post Tracking Usage Metrics for SaaS Product Improvement first appeared on SaaS Metrics.

Metrics 52
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How to Write a Blog Post: A Full Breakdown of How We Do it at Buffer

Buffer Resources

The Buffer blog is one of our most valuable assets for our Marketing team, bringing in hundreds of thousands of pageviews each month. The original Buffer Marketing team started posting to the blog as far back as 2013, a very different time for content on the Internet.  As you can probably guess, we don’t do things the same way anymore. Our blog and writing process have seen many iterations throughout the years.

AI Search 106
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Hiring a Strong New VP? Let Them Pick Their Right Hand Person

SaaStr

So there’s a mistake I see a lot of founders make again and again, especially when cash is tight. In fact, these days cash is tight for most, even if you’re at $20m, $50m, $100m ARR, since everyone’s trying to get more efficient and profitable. And the mistake they make is they finally hire a great VP of Sales, Marketing, CS, Product, etc. that they really believe in … and then … they sort of veto or don’t quite believe in their first hire.

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The Helpful Content Update Was Not What You Think

The Moz Blog

Are Google’s Helpful Content Updates affecting your rankings in unexpected ways? It might not be just about your content. As the August update rollout wraps, we can expect some winners and some losers, but why? Tom Capper digs into the data and reveals the surprising reality of what sites impacted by the Helpful Content Update have in common.

Data 142
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly?

SaaStr

Dear SaaStr: How Should I Pay Sales Reps When Our Customers Pay Monthly? There are basically two options — really three, by blending the two: The first is to pay monthly commissions. I generally don’t recommend this. I.e., if you pay the reps a 10% commission on what they close … and the customer pays say $500 a month … you pay the rep $50 a month.

Scale 299

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You’ve Been Asked To Be a Startup Advisor: Now What?

Kellblog

“You’re fired,” said the general counsel (GC) of the public, multi-billion-dollar software company and I wasn’t just happy, I was ecstatic. I’d known this company for a long time. I’d helped their VCs with diligence. I’d worked with them in the early days as an advisor, and received a stock option as compensation. So when I contacted the company to sell the shares (from the option I’d exercised long ago), I was surprised to find a folder called “Grant 2.” They’d given me a second gra

Startup 90
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A Beginner’s Guide To Customer Satisfaction Measurement

Groove HQ

A high churn rate is more than just a revenue problem. Losing customers hurts your business’ reputation, visibility, and potential for growth. And since you may never find out why most of them left, you might not know what needs to change. The better option is to address the kinds of issues that drive people […] The post A Beginner’s Guide To Customer Satisfaction Measurement appeared first on Groove Blog.

Churn 69
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Understanding churn rate and its impact on business

Chargebee

Understanding the dynamics of customer engagement and retention is crucial for any business aiming for sustainability and growth. Among the myriad of metrics that businesses track, churn rate stands out for its direct impact on a company’s future revenue and customer base stability.

Churn 52
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The Current Ratio and Quick Ratio: a Guide for SaaS Founders

Cobloom

As a SaaS (Software as a Service) founder, ensuring the financial health of your company is crucial for growth. When aiming for sustainable expansion, it’s essential to understand key financial metrics that provide insight into your company’s liquidity—your ability to meet short-term obligations. Two of the most important financial ratios for measuring liquidity are the current ratio and the quick ratio.

SaaS 52
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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What Factors To Consider While Choosing Digital Insurance?

How To Buy Saas

Risk is most understood by the insurance sector. Maximizing profits requires minimization of risk. Most businesses ignore the fact that digital disruption is the one big threat the insurance industry is facing right now. The biggest challenge facing the insurance industry worldwide in the next two to three years will be the pressing need to update businesses and technology.

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HubSpot vs. Salesforce: Which CRM is Best for Small-Medium Sized Businesses?

Cobloom

Customer Relationship Management (CRM) software is the backbone of any growing business, especially in the B2B world where long-term relationships are paramount. Choosing the right CRM is an important decision you make for your company, when you’re focused on driving growth. Two of the most popular CRMs in the market today are HubSpot and Salesforce.

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What is fintech lending and how does it work?

Panintelligence

Key takeaways How Fintech lending leverages advanced technology to streamline the borrowing and lending process. The advantages of Fintech lending over traditional lending, including faster approval times and more inclusive credit assessments. The benefits Fintech lending offers to both borrowers and lenders, such as reduced operational costs and improved risk assessment.

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Pipedrive CRM Alternatives — Nimble vs. Pipedrive

Nimble - Sales

Pipedrive CRM Alternatives If you’re running a business, chances are you’ve worked with a CRM or two before. If you’re in the market for a new one, you might be considering a Pipedrive alternative, and we understand that it can The post Pipedrive CRM Alternatives — Nimble vs. Pipedrive appeared first on Nimble Blog.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Fullstory Autocapture: Feature Overview + an Alternative

User Pilot

Wondering if Fullstory autocapture is the right solution for your product analytics needs? This article will help you find out! Read on as we explore the pros and cons of this feature and why you might need an alternative. TL;DR Fullstory autocapture is an AI-powered feature that lets you automatically track user clicks , scrolls, mouse movements, form submissions, and other interactions on your website or web application.