SaaStr

SEPTEMBER 9, 2024

When I look across my investment portfolio for past 11 years , the #1 issue I think isn’t pricing, or TAM, or making a terrible mishire, or competition. Those all matter, but the best founders fight through them. No the #1 issue ends up being waiting too long to truly go multi-product. No matter what you do, if you are too slow here, growth stalls. I’m seeing all across my investments that are 5, 8, 10, 12+ years out.

Startup 305

Startup SaaS Investment Enterprise 305

User Pilot

SEPTEMBER 9, 2024

Looking for real-life customer-led marketing examples that worked to get inspiration for your own campaigns? Then keep reading! You’ve probably had enough theories already, so this article cuts to the chase to show you examples from top brands that are killing it with this approach. For each example, we’ll explore why it works and lessons that can help improve your marketing strategy.

Strategy 111

Strategy Marketing Social Media Software Review 111

SaaStr

SEPTEMBER 9, 2024

Dear SaaStr: How Can I Get The Attention of Software VCs? # 1: Get Out There: Get in TechCrunch. Get on Hackernews. Get on stage at any B tier or A tier event. Get warm intros from any successful founders or seed investors you know. Rent a cheap booth at an event lots of VCs attend. Don’t blow the bank, but this does work. Go to industry parties where VCs are and introduce yourself without being a stalker.

Software 304

Software SMB Banking Startup 304

Scytale

SEPTEMBER 9, 2024

When it comes to choosing a cybersecurity framework, two heavyweights often come up: SOC 2 and NIST. Both frameworks aim to boost your organization’s security game, but they cater to different needs. This guide will break down these two frameworks, explain their key components, and highlight the major differences to help you figure out which one is the best fit for your company.

Cybersecurity 52

Cybersecurity Technical Review compliance Artificial Intelligence 52

Advertiser: ZoomInfo

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

AI

SaaS Metrics

SEPTEMBER 9, 2024

The importance of ARPU in SaaS reveals crucial insights into customer engagement and retention—discover tactics to elevate your business success. The post The Importance of ARPU (Average Revenue Per User) in SaaS first appeared on SaaS Metrics.

Revenue 52

Revenue SaaS Retention Metrics 52

SaaS Metrics

SEPTEMBER 9, 2024

Discover the power of cohort analysis to unlock hidden insights in your SaaS metrics and transform your user engagement strategies for better retention. The post How to Use Cohort Analysis to Improve SaaS Metrics first appeared on SaaS Metrics.

Metrics 52

Metrics SaaS Retention Engagement 52

Cobloom

SEPTEMBER 9, 2024

When building a marketing budget for your SaaS business, especially when your top priority is growth, you need a structured approach. The key is balancing between ambition and practicality—investing enough to fuel growth while ensuring a clear return on investment (ROI).

Marketing 52

Marketing SaaS Investment Business 52

Buffer Resources

SEPTEMBER 9, 2024

LinkedIn’s evolution from job search site to social media platform seems complete with the network’s roll-out of its own vertical short-form video feeds in various sections of the app and website.  Video itself is nothing new to LinkedIn — you’ve always been able to upload your own clips in various formats — but this focus for creators is.

Social Media 121

Social Media AI Search Engagement Branding 121