User Pilot
FEBRUARY 7, 2024
Your SaaS product’s free trial conversion rate is one of the most important growth metrics to track. That’s because an integral component of the product-led growth strategy is your ability to convert a free trial user into a paying customer. This guide will go over what the free trial conversion rate is, why it’s important to track, how to calculate it, what a good benchmark is, and the factors that influence it!
SaaStr
FEBRUARY 7, 2024
So Atlassian has cruised past $4 Billion in ARR, still growing a steady 21% in a very efficient fashion. It’s raining cash, with 27% free-cash flow margins. The markets like this combination. Even with a few bumps, Atlassian is still trading at a $55 Billion market cap, so over 12x ARR. That’s twice the average of 6x ARR for public SaaS companies.
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
FastSpring
FEBRUARY 7, 2024
fs Builds features developer-built projects showing step-by-step examples, code snippets, and advice on how to approach building with FastSpring. The goal of this series is to not only help you build with FastSpring, but also to inspire you with new and unique ways to leverage FastSpring’s systems to best serve your company. As always, our support and sales engineering specialists are available to help if you need assistance along the way.
SaaStr
FEBRUARY 7, 2024
In today’s world, there’s a clear shift in what founders, boards, and investors are all after — scalable, low-CAC (customer-acquisition cost) growth strategies. In a panel, Guillaume Cabane (G) and Martin Gontovnikas (Gonto), co-founders of HyperGrowth Partners, Axelle Heems, Senior Director of Growth Operations at Gorgias, and Morgane Palomares, VP of Marketing at Vercel, share real-life examples of how demand generation, growth, and marketing strategies have been executed to scale beyond 2x A
Advertisement
Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Andreessen Horowitz
FEBRUARY 7, 2024
It’s impossible to talk about new technology without talking about human flourishing — every new technology from the plow to the microchip has typically been followed by a period of newfound wealth for consumers in the form of cheaper goods, improved productivity, and longer, healthier lives. In many ways, the most financially average person in our modern society experiences daily luxuries that history’s Pharaohs and Caesars could not imagine: instant communication, broadcast television, global
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Panintelligence
FEBRUARY 7, 2024
While there are no signs that innovation in Fintech SaaS is slowing down, vendors have never faced greater challenges. Rivals are coming out of nowhere and the downstream effects of the last few years' business environment haven’t just changed the sector. They defined it. Everything from “blitzscaling” (the practice of growing so fast your competitors run out of money trying to compete with you) to seven-figure starting salaries (as you bid for the best engineering talent) was driven by the econ
Nimble - Sales
FEBRUARY 7, 2024
Exciting news! Nimble has introduced a game-changing update, now allowing you to save email drafts and schedule messages directly within the mobile app. This update now allows flexibility and control over your email communication on the go on your Android and IOS mobile devices. Nimble’s new Draft and Send Later feature is now available on […] The post Send Later and Email Drafts Now Available on Mobile appeared first on Nimble Blog.
Buffer Resources
FEBRUARY 7, 2024
A lot is changing on Twit— sorry, X these days. Along with the platform’s rebrand, there has been a whole new paid tier, removal of old verified badges, disappearing post headlines, and more. There are more significant changes on the horizon, too. X owner, Elon Musk, and the platform’s CEO, Linda Yaccarino, have big plans for the platform, including a promise to make it “a single application that encompasses everything.
Panintelligence
FEBRUARY 7, 2024
As innovation in Fintech SaaS increases, so does the pressure to safeguard sensitive data. That's where airtight cyber security comes in—the key to maintaining customer trust and meeting regulations. With best practices and the right tech, it opens the doors to real-time surveillance and swift responses to potential security threats – ensuring you spot and react to security risks quickly.
Advertisement
ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Panintelligence
FEBRUARY 7, 2024
Fintech SaaS success is won or lost based on the quality of the experience you deliver to customers, partners, and employees. Experiences that are built entirely on data. Because skillfully using data can create real value—not to mention capture market share. But there's a problem. If you're not a data whiz, you usually depend on analysts and data scientists who can turn data into clear, actionable insights.
Panintelligence
FEBRUARY 7, 2024
The last 10 years have seen some paradigm-shifting evolutions in Fintech SaaS technology. Large Language Models, advanced APIs, and no-code/low-code have gone mainstream. Now, technologies like Causal AI are at the forefront of Fintech SaaS. Together with advancements like embedded analytics—it’s poised to build an entirely new offering. These digital developments will create opportunities for those that take advantage of them—and risks for those that don’t.
Panintelligence
FEBRUARY 7, 2024
Ask anyone in Fintech SaaS about the shifts of the last 18 months and you’ll hear stories about investment shortages, rising churn rates, and market consolidation. Gone are the days of the free-money era. Interest rates are sky-high and the pool of cash is drying up. This presents a significant challenge to Fintech SaaS founders. How can they thrive and survive when the landscape is so crippling?
Panintelligence
FEBRUARY 7, 2024
With over 5.4k* Fintech SaaS companies operating globally, competition has never been more fierce. And with increased consolidation, it’s never been more dynamic too. The consolidation and competitive surge in the Fintech SaaS space likely began on the B2C front, with the emergence of all-encompassing Fintech apps for everyday customers. But what about the B2B Fintech sector?
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Expert insights. Personalized for you.
52 
Let's personalize your content