Tue.Oct 29, 2024

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Understanding Demand Creation vs. Demand Capture in B2B SaaS

Kalungi

The B2B SaaS buying journey is anything but linear. Multiple stakeholders with varying job titles, responsibilities, needs, and motivations must align to justify an investment that involves spending someone else’s money. Marketers must navigate a complex web of decision-making, making demand attribution a common challenge.

B2B 98
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Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO?

SaaStr

So it’s been a sloooow time in SaaS IPOs since the boom times ended in December 2021. There have been just 3 SaaS IPOs since December 2021: Klaviyo OneStream Rubrik And all were strong ones, at $500m+ ARR or so, growing ~50% or so. And that’s it. Two of the Last Three SaaS IPOs Barely Raised Any VC Capital At All But it doesn’t mean there aren’t plenty of good ones waiting.

AI 316
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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight

Sales Hacker

David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market.

Scale 115
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Dear SaaStr: What Percentage Owership Do Venture Capitalists Want in Start-Ups?

SaaStr

Dear SaaStr: What Percentage Owership Do Venture Capitalists Want in Start-Ups? Roughly, it varies by stage, and how big the firm is. The earlier the stage, the more they want to own. And the bigger the firm, the more they want to own: Most Big VC Firms ($600-$2b+ in a fund) want to own 15%-20%+ of a start-up, ideally even 30% in a Series A investmen t.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How To Push Your Starting UX Designer Salary Over $95K

The Daily Egg

The average UX designer’s salary hovers right around $114,000 in the US. The low end of the salary range is around $84,000. The post How To Push Your Starting UX Designer Salary Over $95K appeared first on The Daily Egg.

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How Americas Top 4 Insurance Companies are Using Machine Learning Emerj Artificial Intelligence Research

How To Buy Saas

Top 10 insurtech trends for the second half of 2024 and beyond Its ability to visualize network threats in real-time helps security teams to quickly understand and react to complex attack vectors. The cybersecurity industry must evolve too to keep organizations protected from breaches and cybercrime. For example, generative AI can be used to simulate risky environments that cybersecurity professionals can use to test their security policies and controls.

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Gmail vs Outlook vs Groove for Customer Support: Which Provides the Best CX?

Groove HQ

We take a customer-first approach to compare Gmail to Outlook to Groove for growing businesses. The post Gmail vs Outlook vs Groove for Customer Support: Which Provides the Best CX? appeared first on Groove Blog.

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Effective Partner Management: Driving Channel Success in UCaaS

Blulogix

By BluLogix Team Effective Partner Management: Driving Channel Success in UCaaS Summary: Revenue management is a significant challenge for UCaaS providers due to dynamic pricing, fluctuating usage, and multi-tiered services. Learn how UCaaS companies can use data analytics to transform their revenue management—accurately predicting revenue, optimizing margins, ensuring compliance, and enhancing financial visibility.

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How To Create a Customer Service Training Manual

Groove HQ

Is your team providing inconsistent customer support? Maybe your agents aren’t on the same page about how to handle returns. Customers get different answers or levels of service depending on who they speak to. This results in misaligned expectations when those buyers return for additional support. A customer service training manual streamlines the onboarding process […] The post How To Create a Customer Service Training Manual appeared first on Groove Blog.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Achieving Excellence through ISMS Implementation

Scytale

Navigating the world of information security isn’t for the faint of heart – that’s for sure – and it’s easy to see why. Between password management and protecting sensitive data, safeguarding your business can feel like an endless uphill battle. But what if there was a system that didn’t just patch things up here and there but provided an organized, strategic approach to managing your information security?

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How Startups Can Optimize Their Online Presence from Day One

How To Buy Saas

In the current digital environment, an online presence is crucial for startups, not merely advantageous. With 53% of shoppers conducting research online before buying, the first impression your digital footprint creates plays a significant role in your business’s survival and expansion. Building a strong online presence immediately establishes a platform for ongoing digital interaction and sales.

Startup 52
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10 Simple Tips to Increase Your Instagram Engagement

Buffer Resources

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.