Tue.Oct 29, 2024

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Understanding Demand Creation vs. Demand Capture in B2B SaaS

Kalungi

The B2B SaaS buying journey is anything but linear. Multiple stakeholders with varying job titles, responsibilities, needs, and motivations must align to justify an investment that involves spending someone else’s money. Marketers must navigate a complex web of decision-making, making demand attribution a common challenge.

B2B 59
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Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO?

SaaStr

So it’s been a sloooow time in SaaS IPOs since the boom times ended in December 2021. There have been just 3 SaaS IPOs since December 2021: Klaviyo OneStream Rubrik And all were strong ones, at $500m+ ARR or so, growing ~50% or so. And that’s it. Two of the Last Three SaaS IPOs Barely Raised Any VC Capital At All But it doesn’t mean there aren’t plenty of good ones waiting.

AI 228
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GTM 119: Design Products Backwards From GTM: Lessons from Scaling to $1B+ with David Knight

Sales Hacker

David Knight is the Co-founder and CEO of Avarra, an AI-powered platform that simulates human-to-human interactions to accelerate sales onboarding and training. With over 30 years of experience scaling companies from tens of millions to billions in revenue, including WebEx and Proofpoint, David brings a unique perspective on the intertwined nature of product and go-to-market.

Scale 89
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Dear SaaStr: What Percentage Owership Do Venture Capitalists Want in Start-Ups?

SaaStr

Dear SaaStr: What Percentage Owership Do Venture Capitalists Want in Start-Ups? Roughly, it varies by stage, and how big the firm is. The earlier the stage, the more they want to own. And the bigger the firm, the more they want to own: Most Big VC Firms ($600-$2b+ in a fund) want to own 15%-20%+ of a start-up, ideally even 30% in a Series A investmen t.

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Usage-Based Monetization Musts: A Roadmap For Sustainable Revenue Growth

Speaker: David Warren

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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How To Create a Customer Service Training Manual

Groove HQ

Is your team providing inconsistent customer support? Maybe your agents aren’t on the same page about how to handle returns. Customers get different answers or levels of service depending on who they speak to. This results in misaligned expectations when those buyers return for additional support. A customer service training manual streamlines the onboarding process […] The post How To Create a Customer Service Training Manual appeared first on Groove Blog.

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Zendesk vs Help Scout vs Groove: What’s the Best Customer Support Solution for Small Businesses?

Groove HQ

Are you struggling to keep up with customer requests? Are your support efforts disorganized and inconsistent, despite your team’s best efforts? A quality help desk goes a long way towards solving those problems. At the same time, there’s a new problem on the table – which help desk to choose! If you’re torn between some […] The post Zendesk vs Help Scout vs Groove: What’s the Best Customer Support Solution for Small Businesses?

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Achieving Excellence through ISMS Implementation

Scytale

Navigating the world of information security isn’t for the faint of heart – that’s for sure – and it’s easy to see why. Between password management and protecting sensitive data, safeguarding your business can feel like an endless uphill battle. But what if there was a system that didn’t just patch things up here and there but provided an organized, strategic approach to managing your information security?

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How Startups Can Optimize Their Online Presence from Day One

How To Buy Saas

In the current digital environment, an online presence is crucial for startups, not merely advantageous. With 53% of shoppers conducting research online before buying, the first impression your digital footprint creates plays a significant role in your business’s survival and expansion. Building a strong online presence immediately establishes a platform for ongoing digital interaction and sales.

Startup 52
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10 Simple Tips to Increase Your Instagram Engagement

Buffer Resources

Nothing hurts more than thoughtfully creating an Instagram carousel in Canva or curating a photo dump only to publish and receive…crickets. Don’t worry — your content’s fine. You just need a better engagement strategy. Instagram engagement is more than just a numbers game — it’s about building genuine connections with your audience.

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?