Mon.Apr 15, 2024

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How to Create a Marketing Strategy for a Small Business

SaaS Metrics

Small businesses often face the challenge of standing out amongst bigger, more established competitors. However, with the right marketing strategy, your small business can not only compete but thrive and grow exponentially. But how does one go about creating a marketing strategy that works for a small business? This blog aims to. Read more The post How to Create a Marketing Strategy for a Small Business first appeared on SaaS Metrics.

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Dear SaaStr: A Big Tech Co Launched a Competitive Product. How Can I Tell How Serious They Are About It?

SaaStr

Dear SaaStr: A Big Tech Co Launched a Competitive Product. How Can I Tell How Serious They Are About It? In SaaS at least, I’ll give you one metric that is fairly reliable: How many dedicated sales professional do they have, just 100% selling the competitive product? If it’s none yet, it’s an experiment. If they’ve just made a “Head of” hire, it’s an experiment, but one that is getting budget.

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How a Successful Website Migration Led to a 20% Increase in Keyword Rankings [Free Template]

The Moz Blog

For those embarking on a website migration, keep in mind the importance of meticulous planning coupled with flexibility and constant communication with stakeholders. This will let your migration unlock new potential and achieve unparalleled growth.

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5 Ways to Make Money on Pinterest in 2024: An In-depth Guide for Creators and Businesses

Buffer Resources

I’m willing to bet that Pinterest isn’t the first platform that comes to mind when you think of monetizing your social media presence.  Sure, TikTok , Instagram , and YouTube all offer excellent ways to make money online, but few other platforms have users with the buying intent that Pinterest does.  The main reason people use Pinterest is to shop.

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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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6 Customer Communication Pain Points in SaaS + How to Resolve Them

User Pilot

Left unaddressed, customer communication pain points can cause dissatisfaction and eventual churn. This article aims to help you avoid that. We cover: Types of customer pain points. How to identify customer pain points. Six common customer pain points. In-app support strategies to eliminate them. TL;DR Customer communication pain points refer to the problems customers encounter when trying to get help through your support channels.

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Capterra 2024 Leader for CRM Value

Teamgate

Teamgate Featured number 1 among Top-Rated CRM Software on Capterra’s Pricing Value Report – 2024 Teamgate is proudly recognized by Capterra in the Capterra Value Report: A Price Comparison Guide for CRM Software, which highlights the top CRM software products for functionality and value-for-money.

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Chargebee’s AI-Powered Leap into Personalized Subscriber Experiences

Chargebee

Elevate your subscription strategy with Chargebee's AI personalization. Turn cancellations into loyalty and drive smart growth.

AI 52
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Breaking Down the EU’s AI Act: The First Regulation on AI

Scytale

If you’ve been following the growth of artificial intelligence, you’re likely aware that the EU’s new AI Act is set to officially come into effect at the end of May 2024. This groundbreaking legislation will regulate AI systems based on their risk potential. But what exactly will this mean, and why is it such a big deal? Well, it will be the first of its kind in the world.

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How to Leverage Customer Insights AI to Grow Your SaaS Product

User Pilot

Artificial Intelligence is revolutionizing how SaaS product teams work by increasing efficiency and productivity, reducing costs, and most importantly, facilitating data-driven decision-making. In this article, we look at how you can use AI to gain in-depth customer insights and how to leverage them to improve the product. We also share a few tools that can help you harness the power of AI to offer a better customer experience.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.