Wed.Aug 21, 2024

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The 12 Best Social Media Marketing Courses to Elevate Your Skills in 2024

Buffer Resources

Social media marketing is more complicated than ever. You need a proper strategy , content creation skills, copywriting formulas in your back pocket, and a knack for tying it all together.  It doesn’t hurt to borrow the hard-earned lessons of industry experts who’ve come before you. Here are the top 12 courses to improve your social media marketing skills.

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5 Interesting Learnings from Toast at $1.5 Billion in ARR

SaaStr

So times are tougher these days for many, but in B2B2C … less so. Shopify is seeing growth accelerate. Canva is on fire at $2.4 Billion+ ARR, growing 40%, on the way to an IPO. And Toast is similarly executing at a high level. No downturn there. It’s at $1.3 Billion in ARR, growing a stunning 29%. Boom! And importantly, like Shopify, they expect that level of growth to continue.

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The True Cost of AM Tools and Software

Predictable Revenue

We and PriceLevel partnered to provide transparency and understanding of the costs in the sales tech stack. This time AMs. The post The True Cost of AM Tools and Software appeared first on Predictable Revenue.

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The Top 200 SaaStr Annual Speakers: CEOs and CXOs of Klaviyo, GitHub, OpenAI, Cohere, Rippling, Notion, Calendly, Loom, Plaid, Rubrik, Webflow and So Much More!

SaaStr

So we’re scaling up the final speakers for 2024 SaaStr Annual, Sep 10-12 in SF Bay! We’re also starting to roll out sign up for 100s and 100s Braindates and Mentorship Sessions now, look for an email in your inbox soon if you are signed up for Annual! We’ll post the top ones soon! A look at the speaker line-up as of now: Tim Zheng, CEO @ Apollo Andrew Bialecki, CEO @ Klaviyo René Lacerte, CEO & Founder @ BILL Amit Jhawar, CEO @ Attentive (former CEO at Venmo) Sandhya Hegde

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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How to Turn Around a Company with Sales Problems

Predictable Revenue

On this episode, Collin Stewart speaks with Hugh Hornsby about turning personal challenges into leadership strength. The post How to Turn Around a Company with Sales Problems appeared first on Predictable Revenue.

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More Trending

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First-party Data: Benefits, Types, Collection Methods & Use Cases

User Pilot

Want to truly understand your customers and deliver experiences that keep them coming back for more? The secret lies in first-party data. This article will explore how to collect and analyze it effectively, diving into methods like feedback surveys, product analytics , and more. We’ll provide practical examples and actionable advice that will inspire you to create personalized user experiences based on data.

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How To Choose the Best Customer Service Email Ticketing System for Your Small Business

Groove HQ

A robust platform that can actively funnel email, calls, and social media into a unified inbox is a necessity. Why? Because it’s the backbone of quality customer service. Without clear organization and a centralized dashboard, it’s easy for high-priority concerns to get left on the backburner. Follow-ups are lost in the shuffle. No one is quite […] The post How To Choose the Best Customer Service Email Ticketing System for Your Small Business appeared first on Groove Blog.

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Heap Tracking: How to Analyze In-App Events (+Alternatives)

User Pilot

If you want to get the data you need without having to collect it first, Heap tracking features can capture in-app events automatically and make retroactive analysis a breeze. But is Heap the best choice for your product management needs? Let’s explore: The types of events Heap can track and how to set them up. The main analytics tools Heap offers and how to use them effectively.

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How to Properly Structure Your SaaS Accounting Foundation

The SaaS CFO

The Software as a Service (SaaS) business model revolutionized the on-premise software industry. I started out in software in 2004. One-time software sales and annual maintenance at 18% of the perpetual license. We weren’t talking CAC Payback and Gross Revenue Retention. But we were talking gross margins and margins by revenue stream. SaaS introduced a […] The post How to Properly Structure Your SaaS Accounting Foundation appeared first on The SaaS CFO.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How To Keep Customers Coming Back (6 Ways To Cut Churn)

Groove HQ

Think about the last frustrating, hair-pulling experience you had when dealing with customer support. Maybe you needed to return a product, or troubleshoot a technical issue. While it may have been an isolated incident, chances are you came away feeling pretty negative about the business in question. It’s even possible you debated changing providers, or […] The post How To Keep Customers Coming Back (6 Ways To Cut Churn) appeared first on Groove Blog.

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4 Ways to Reduce Churn for Your SaaS Product

Inturact

Ever feel like you're stuck in a game of customer tug-of-war? One minute you're celebrating a new sign-up, the next you're watching them walk away. It's enough to give anyone whiplash. But that's the truth of SaaS. Getting customers is only half the battle. Keeping them is another half and an even tougher battle sometimes. It's where many of us start to sweat.

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5 Alternatives to eLeads CRM | 2024

Teamgate

In this article, we explore the top five alternatives to eLeads CRM, highlighting their key features, benefits, and ideal use cases. eLeads CRM is a well-known customer relationship management system that has gained popularity, particularly in the automotive industry. It offers robust tools designed to manage customer interactions, streamline sales processes, and enhance marketing efforts.

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How to Select the Right Hosting Plan for Your Traffic Needs

SaaS Metrics

Keen to find the perfect hosting plan? Discover essential tips to match your site's traffic needs before it's too late! The post How to Select the Right Hosting Plan for Your Traffic Needs first appeared on SaaS Metrics.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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HITRUST vs SOC 2: Navigating the Complexities of Data Security and Compliance

Scytale

The world is becoming increasingly more tech-driven, so having solid data security and compliance is a must for all kinds of businesses. The debate of HITRUST vs SOC 2 getting a lot of attention as companies look to build trust with their clients and partners while staying on top of strict regulations. Knowing the difference between HITRUST certification vs SOC 2 certification, and their benefits and challenges, can help you figure out which one fits best with what your business needs and your c

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How to Choose the Best Web Hosting for Your Portfolio Site

SaaS Metrics

Learn key factors to consider when selecting web hosting for your portfolio site, and discover how the right choice can elevate your online presence. The post How to Choose the Best Web Hosting for Your Portfolio Site first appeared on SaaS Metrics.

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What is Zendesk Used For? A Comprehensive Guide

Subscription Flow

Customer satisfaction plays a pivotal role in company success. Businesses nowadays, especially SaaS companies, are on the hunt for tools that can help them streamline their workflow and improve client interactions. Zendesk is one such tool that can enhance a company’s overall efficiency with its customer engagement software. In this blog, we will discuss what is Zendesk used for, and explore its role in customer support and management for SaaS businesses.

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HITRUST vs SOC 2: Navigating the Complexities of Data Security and Compliance

Scytale

The world is becoming increasingly more tech-driven, so having solid data security and compliance is a must for all kinds of businesses. The debate of HITRUST vs SOC 2 getting a lot of attention as companies look to build trust with their clients and partners while staying on top of strict regulations. Knowing the difference between HITRUST certification vs SOC 2 certification, and their benefits and challenges, can help you figure out which one fits best with what your business needs and your c

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m