Mon.Sep 16, 2024

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There Probably Is No Downturn in SaaS. It’s Time To Stop Waiting For It To End.

SaaStr

So the past 24 months have been such an odd time in SaaS and Cloud. Some parts of it are on fire, fueled by unprecedented AI spend. Other parts, more connected to the end-consumer economy, are seeing strong growth, from Shopify to Toast to Canva. And the parts that sell “classic” B2B2B into tech are often struggling the most. Many have seen NRR plunge well below 100%, net new customer count slow to close to zero, and growth fall to the teens or lower.

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I Posted to Threads Consistently for A Month — Here’s What Happened

Buffer Resources

Ever since Meta officially launched Threads, there has been a lot of speculation about which approach to content gets the best results. So, instead of just speculating, I decided to put some extra time and effort into posting to Threads consistently for a month. Now, what does it say about me (or Threads) that my top-performing posts from the last 30 days were: A “What’s in my bag?

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Dear SaaStr: Is a Strong Social Media Presence Important as a CEO?

SaaStr

Dear SaaStr: Is a Strong Social Media Presence Important as a CEO? Onestream is the latest SaaS IPO. Bootstrapped to $100m ARR. The CEO has never posted on LinkedIn. Not once. And he’s a 2x successful founder. Selling to CFOs and finance. On the other hand, if I were selling sales and marketing tools, I’d be all over social media, especially LinkedIn.

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New Guide: How to Implement Direct to Consumer Sales for Video Games With FastSpring

FastSpring

Monetizing your desktop or mobile game effectively in the rapidly growing and changing video game industry can be very challenging, and choosing the right distribution channels is just one piece of the puzzle. But if you’ve decided to use merchant of record FastSpring to help you monetize your video game or mobile game directly to consumers (D2C), we’re here to make it as easy as possible.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Market Development Strategy: Definition, Methods, and Examples

User Pilot

Is your company ready to target new markets? How can you gauge the viability of expanding your business reach? What product marketing strategies can you use to increase your chances of success? To answer this, let’s explore: What a market development strategy is. Common methods companies use to enter new markets. Real-life SaaS examples of successful market development attempts.

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DORA Compliance Checklist: From Preparation to Implementation

Scytale

Think of the Digital Operational Resilience Act (DORA) as the EU’s way of making sure that financial institutions can stay strong, even when the digital world gets messy. With cyberattacks becoming smarter and more frequent, and everything from system glitches to natural disasters throwing wrenches in the works, DORA steps in to help organizations stay resilient when things go sideways.

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Key SaaS Metrics for Growth and Sustainability

SaaS Metrics

Unlock the secrets of essential SaaS metrics to boost growth and sustainability—discover the patterns that could transform your strategy today. The post Key SaaS Metrics for Growth and Sustainability first appeared on SaaS Metrics.

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The Holistic Approach to Managing the Customer Lifecycle

Valuize Consulting

Imagine this: parents leave the hospital with their newborn, and instead of ongoing advice, the doctors simply say, “Good luck, little one! We’ve done all we can. There might be people who help you along the way, but we think you’re set now. Enjoy your life!” Of course, that’s not how it works. Yet, in the software world, many customers are treated like that baby.

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Understanding Churn Rate: A SaaS Metric Essential

SaaS Metrics

In understanding churn rate, discover how this crucial SaaS metric can transform your customer engagement strategy—are you ready to unlock its potential? The post Understanding Churn Rate: A SaaS Metric Essential first appeared on SaaS Metrics.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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What is Paywall? Here’s Everything You Need To Know

Subscription Flow

A paywall is a virtual barrier which restricts a user’s access to digital content and services. It is set up by online platforms such as e-magazines, e-journals, online newspapers, lifestyle apps and others to streamline their services. Paywalls are meant to incite users into making a one-time purchase or buying a subscription plan in order to access premium content or features.

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DORA Compliance Checklist: From Preparation to Implementation

Scytale

Think of the Digital Operational Resilience Act (DORA) as the EU’s way of making sure that financial institutions can stay strong, even when the digital world gets messy. With cyberattacks becoming smarter and more frequent, and everything from system glitches to natural disasters throwing wrenches in the works, DORA steps in to help organizations stay resilient when things go sideways.

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The Best Time to Post on Facebook in 2024: A Complete Guide

Buffer Resources

When it comes to  social media platforms , Facebook is as crowded as they come. The social network currently has a staggering 3 billion active users — so almost a third of the world population has a Facebook account they use regularly.  Crowded as it may be, it’s still a powerful  social media marketing  platform for businesses and creators — if you have the right  social media strategy  in place.