SaaStr
DECEMBER 21, 2024
So have we made any real progress in diversity in SaaS the past 5 years? The past 10? In some ways, for sure yes. But we have a long way to go, still. A long way. Per Carta’s latest data, only 18% of tech sales execs are women, and 26% of reps overall: I’m slightly heartened that overall it’s at 26% women outside of the executive suite.
SaaS Metrics
DECEMBER 21, 2024
Plagued by manual processes, Microsoft Access falters in quoting, while Salesforce CPQ excels—discover the game-changing advantages that await. The post Limitations of Microsoft Access in Configuring Quotes vs. Salesforce CPQ first appeared on SaaS Metrics.
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SaaStr
DECEMBER 21, 2024
Dear SaaStr: When and how should SaaS startups offer reduced pricing vs the competition? For most SaaS apps, you want to at least start with just right, Goldilocks pricing: #1. Too high a price, and you start to add friction to the sales process. Deals take longer, leads shop other vendors, etc. That may be OK if you are the only vendor or in the space, or have the dominant brand.
SaaS Metrics
DECEMBER 21, 2024
Yearn to uncover practical ARPA vs. ARPU examples in SaaS reporting that reveal strategic insights and optimization opportunities. Discover more. The post Practical Examples of ARPA vs. ARPU in SaaS Reporting first appeared on SaaS Metrics.
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User Pilot
DECEMBER 21, 2024
Heap is one of multiple analytics tools that offers session replay functionality. But is it the best one for your team? That’s what this article will help you decide! I will show you how it works, discuss its main capabilities and limitations, and suggest an alternative session recording tool to consider. Overview of Heap session replay feature Heap session replays allow you to watch user interactions with your websites and web and mobile apps: their scrolls, mouse movements, clicks, taps,
User Pilot
DECEMBER 21, 2024
Ive been using session recordings for nearly a decade, and I can confidently say that were best friends now. Theyre a treasure trove of granular insights into actual user journeys that no analytics platform can replicate. But it wasnt always smooth sailing. In fact, our relationship got off to a pretty rocky start. Why? While session recordings are incredibly powerful, they can also feel overwhelming at first.
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