SaaStr
APRIL 8, 2024
So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. It’s not always ideal, but I get it. It’s a variable cost. Cut marketing, you’re often cutting future growth. But it’s a “simple” place to cut to at least stabilize the ship and survive to fight another day.
Buffer Resources
APRIL 8, 2024
There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work. I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped potential this platform offered for me and other small business owners.
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SaaStr
APRIL 8, 2024
Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money? The #1 issue I see is not understanding what investments really are accretive — and which aren’t. And so the money goes far, far faster than anticipated. Venture capital, if you raise it, is there to invest. You don’t need ROI in sixty minutes, you can be a little patient in getting the returns.
Tom Tunguz
APRIL 8, 2024
On April 18th at 9:30am Pacific time, Office Hours will host Evan Cheng, founder & CEO of Mysten Labs, creator of SUI. Evan & the Mysten team were instrumental in the creation of Meta’s high-performance blockchain techology before leaving to start Mysten. There are few key ideas Mysten espouses about blockchains that have led to dramatic improvements in performance & usability.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
The Moz Blog
APRIL 8, 2024
Review neglect can erode your local business’ reputation, but fear of reviews is valid. Miriam Ellis walks you through acknowledging, reframing, and diminishing fears you or your clients may have.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
FastSpring
APRIL 8, 2024
Background: As part of our ongoing commitment to providing you with the best possible experience, we’re streamlining our payment methods to ensure the highest standards of safety and compliance. In alignment with this commitment, certain payment methods are being carefully evaluated and, where necessary, removed. This proactive measure enables us to maintain a robust security framework, protecting both your interests and the integrity of our services.
User Pilot
APRIL 8, 2024
Think about the last software application that you used for work. Whose idea was it to buy it? Did it come from the management or employees? If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies.
BlueSnap
APRIL 8, 2024
The right B2B payment provider is critical for your business. Your payments solution must serve your customers’ needs while also meeting your organization’s unique requirements. Without determining what’s most important for your business, you risk relying on an option that creates more problems than it solves. The post B2B Payment Providers: How to Be Sure You Have the Right One appeared first on BlueSnap.
BetterCloud
APRIL 8, 2024
Imagine the bustling streets of Mexico City, the vibrant energy of the people, and the rich aroma of street food wafting through the air. Now, picture this lively scene extending into the office of BetterCloud , where excitement and anticipation filled the air as we prepared for something truly remarkable. “ Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards Last month we had the opportunity to do something remarkable at BetterCloud.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Blulogix
APRIL 8, 2024
By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Aligning Financial Transactions with ERP Systems In the world of subscription management , the seamless alignment of financial transactions from the billing system with Enterprise Resource Planning (ERP) systems is paramount. This integration is crucial for achieving accurate financial reporting, streamlining accounting processes, and providing a comprehensive view of the company’s financial health.
SaaS Metrics
APRIL 8, 2024
Many people have experienced a shift in their working style, transitioning from the conventional office workspace to enjoying the flexibility of working from home. However, setting up a home office that maximizes productivity, reduces distractions, and harmoniously integrates into your overall home environment can be tricky. This blog offers practical tips to.
How To Buy Saas
APRIL 8, 2024
There’s been a ton of buzz around low-code and no-code platforms lately, and I bet you’ve caught a hint of it. Now, before we jump to the idea that software engineers will soon be relics of the past, let’s hit pause. These platforms are shaking things up, but not in the way you might think. They’re changing the game on how engineers work and the kinds of projects they dive into.
Sales Hacker
APRIL 8, 2024
In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. But let’s be real – with the myriad of options out there, finding and adopting the right prospecting toolkit can feel like valuable time spent away from the act of prospecting itself.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
How To Buy Saas
APRIL 8, 2024
Healthcare BPO Outsourcing Choosing the right healthcare BPO outsourcing partner can help healthcare organizations improve healthcare performance and patient care. An experienced third-party vendor can help with data conversion, data cleansing, and data mining. These services ensure that your organization has the resources it needs to keep up with the latest healthcare standards.
User Pilot
APRIL 8, 2024
Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? And what kind of growth model are you following right now? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.
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