Don’t Hide in Zero Cost Marketing
SaaStr
APRIL 8, 2024
So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. It’s not always ideal, but I get it. It’s a variable cost. Cut marketing, you’re often cutting future growth. But it’s a “simple” place to cut to at least stabilize the ship and survive to fight another day.
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