Mon.Apr 08, 2024

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Don’t Hide in Zero Cost Marketing

SaaStr

So as growth decelerated rapidly for many in SaaS in 2022-2023, one of the first things cut was marketing. It’s not always ideal, but I get it. It’s a variable cost. Cut marketing, you’re often cutting future growth. But it’s a “simple” place to cut to at least stabilize the ship and survive to fight another day.

Marketing 254
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SUI Generis : Office Hours with Evan Cheng of Mysten Labs

Tom Tunguz

On April 18th at 9:30am Pacific time, Office Hours will host Evan Cheng, founder & CEO of Mysten Labs, creator of SUI. Evan & the Mysten team were instrumental in the creation of Meta’s high-performance blockchain techology before leaving to start Mysten. There are few key ideas Mysten espouses about blockchains that have led to dramatic improvements in performance & usability.

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Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money?

SaaStr

Dear SaaStr: Why Do VC Backed Startups Seem To Almost Always Be Running Out of Money? The #1 issue I see is not understanding what investments really are accretive — and which aren’t. And so the money goes far, far faster than anticipated. Venture capital, if you raise it, is there to invest. You don’t need ROI in sixty minutes, you can be a little patient in getting the returns.

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Upcoming Changes to iDeal, Giropay, and Webmoney on FastSpring

FastSpring

Background: As part of our ongoing commitment to providing you with the best possible experience, we’re streamlining our payment methods to ensure the highest standards of safety and compliance. In alignment with this commitment, certain payment methods are being carefully evaluated and, where necessary, removed. This proactive measure enables us to maintain a robust security framework, protecting both your interests and the integrity of our services.

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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Ads on X (Formerly Twitter) Are an Untapped Opportunity. Here’s How to Make the Most of Them

Buffer Resources

There’s a narrative among marketers that I’m tired of hearing, and it’s that X (formerly Twitter) ads don’t work.  I admittedly started experimenting with X ads for my marketing consulting business somewhat out of desperation after a series of unfortunate events locked me out of my Facebook account. But, I quickly realized how much untapped potential this platform offered for me and other small business owners.

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Erin Price-Wright

Andreessen Horowitz

Artificial intelligence is transforming every aspect of technology, from how we code to how we sell to how we build companies. But perhaps more than any other sector, artificial intelligence is transforming the physical world in ways that were recently unimaginable. From supply chains and robotics to advanced factories and industrial autonomy, LLMs and other AI models are powering the next wave of transformation in the physical domain in ways we’re only just beginning to comprehend.

Pricing 110
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Bottom-Up SaaS Business Strategy Explained

User Pilot

Think about the last software application that you used for work. Whose idea was it to buy it? Did it come from the management or employees? If it’s the latter, then you’ve already experienced what bottom-up SaaS is! Our guide explains what exactly bottom-up SaaS is and covers the main growth strategies and tactics used by bottom-up companies.

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B2B Payment Providers: How to Be Sure You Have the Right One

BlueSnap

The right B2B payment provider is critical for your business. Your payments solution must serve your customers’ needs while also meeting your organization’s unique requirements. Without determining what’s most important for your business, you risk relying on an option that creates more problems than it solves. The post B2B Payment Providers: How to Be Sure You Have the Right One appeared first on BlueSnap.

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From ideas to reality: BetterCloud’s inaugural Hackathon!

BetterCloud

Imagine the bustling streets of Mexico City, the vibrant energy of the people, and the rich aroma of street food wafting through the air. Now, picture this lively scene extending into the office of BetterCloud , where excitement and anticipation filled the air as we prepared for something truly remarkable. “ Your customer doesn’t care how much you know until they know how much you care.” – Damon Richards Last month we had the opportunity to do something remarkable at BetterCloud.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Aligning Financial Transactions with ERP Systems

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Aligning Financial Transactions with ERP Systems In the world of subscription management , the seamless alignment of financial transactions from the billing system with Enterprise Resource Planning (ERP) systems is paramount. This integration is crucial for achieving accurate financial reporting, streamlining accounting processes, and providing a comprehensive view of the company’s financial health.

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Maximizing Efficiency of Home Office Renovation

SaaS Metrics

Many people have experienced a shift in their working style, transitioning from the conventional office workspace to enjoying the flexibility of working from home. However, setting up a home office that maximizes productivity, reduces distractions, and harmoniously integrates into your overall home environment can be tricky. This blog offers practical tips to.

Metrics 52
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Unveiling the Impact of Low-Code/No-Code on Software Engineering

How To Buy Saas

There’s been a ton of buzz around low-code and no-code platforms lately, and I bet you’ve caught a hint of it. Now, before we jump to the idea that software engineers will soon be relics of the past, let’s hit pause. These platforms are shaking things up, but not in the way you might think. They’re changing the game on how engineers work and the kinds of projects they dive into.

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10 Best Sales Prospecting Tools for B2B Sales Leaders

Sales Hacker

In the competitive arena of B2B sales, mastering the art of prospecting is key to ensuring a healthy sales pipeline, daily demos booked, and hitting your sales quota. But let’s be real – with the myriad of options out there, finding and adopting the right prospecting toolkit can feel like valuable time spent away from the act of prospecting itself.

Scale 105
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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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What are the Benefits of BPO Outsourcing?

How To Buy Saas

Healthcare BPO Outsourcing Choosing the right healthcare BPO outsourcing partner can help healthcare organizations improve healthcare performance and patient care. An experienced third-party vendor can help with data conversion, data cleansing, and data mining. These services ensure that your organization has the resources it needs to keep up with the latest healthcare standards.

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8 SaaS Growth Strategies to Drive Business Success [+ Examples]

User Pilot

Following the right SaaS growth strategies can make a difference in how your business evolves and survives. But what exactly is a growth strategy? And what kind of growth model are you following right now? Let’s explore the different types of growth strategies, how to create them, and multiple ways you can unlock product growth with real actionable strategies.