The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz
SaaStr
OCTOBER 25, 2024
When Marc Benioff started Salesforce, he codified the sales playbook. Then Mark Roberge , former Hubspot CRO, wrote The Sales Acceleration Formula with deep insights into quota structures. For the subsequent ten years in software, we’ve optimized every little bit of how we sell it. But today, it’s different because the kinds of software we sell aren’t the same.
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