Nimble - Sales
FEBRUARY 5, 2024
Social selling is a modern B2B sales method using social media to connect with customers. It’s about genuine conversations, not just pushing products. It’s about building trust through helpful interactions. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising.
SaaStr
FEBRUARY 5, 2024
So most of you can probably infer from funding posts and press releases just how much B2B funding is going into GenAI startups. But exactly how much? Sapphire Ventures has the latest data. In 2023: GenAI funding was up a stunning +271% (!) But overall, B2B VC funding was down -36% 2024 seems to be pretty much the same. Top SaaS VCs are investing 80%+ in AI-first startups: This is where the VC frenzy is right now.
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Buffer Resources
FEBRUARY 5, 2024
A significant portion of our social interactions occurs in a realm unseen and untracked: welcome to the world of Dark Social. Chances are, you’ve copied a link and shared it in your group chat a thousand and one times. Or a friend has asked for a restaurant recommendation, and you share a link with them. That’s dark social. Despite its ominous name, dark social is just a fancy way of referring to untrackable conversations in online spaces.
Totango
FEBRUARY 5, 2024
What’s on customer success’s in-and-out list for 2024? In: A hand-in-hand, three-team approach to customer success where Sales, CS, and Marketing work together to guide customers through the entire customer journey. Out: The old-school Sales-to-CS handoff. No more “Here’s your customer success manager, see you never!” emails from the sales rep. Totango Chief Marketing Officer Karen Budell refers to this cross-functional effort as the “three-legged stool” approach, and as she recently explained
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Stax
FEBRUARY 5, 2024
Every transaction has a cost. Without strategies in place, disbursements can chip away at your hard-earned bottom line. This is how surcharges have become a staple solution, and they’ve helped businesses stay afloat in the sea of overheads. That’s why understanding surcharging—including its definitions, types, calculating methods, and best practices—can help you incorporate surcharging into your operations.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Sales Hacker
FEBRUARY 5, 2024
Andy Jolls is 25+ year executive with several years in CMO roles. As a full stack marketer, Andy has re-architected six brands and identities, and built three funnels from the ground up. He’s been a B2B leader in businesses from pre-revenue to $600MM. Andy co-Chairs the CMO group for Pavilion (6000+ GTM leaders) and is active in several marketing communities.
Andreessen Horowitz
FEBRUARY 5, 2024
It’s easy to dismiss crypto because of its associations with casino-style gambling but it would be a mistake to ignore blockchains' potential.
TurnKey Labs
FEBRUARY 5, 2024
As an experienced business executive in tech, I’ve often encountered a pivotal point where traditional recruitment strategies no longer suffice. In my opinion, this is a crucial juncture where innovative solutions are essential for continued growth and success. From my perspective, one of the most effective strategies in such scenarios is offshore staff augmentation.
Nimble - Sales
FEBRUARY 5, 2024
Social selling is a modern B2B sales method using social media to connect with customers. It’s about genuine conversations, not just pushing products. It’s about building trust through helpful interactions. Adding social selling to business strategy is crucial as it uses platforms like LinkedIn for authentic connections beyond traditional advertising.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Chargebee
FEBRUARY 5, 2024
What is RevRec? On a high level, Revenue recognition is the process of accounting for and reporting revenue earned by a company. It involves determining when revenue should be recognized, how much revenue should be recognized, and in which accounting period it should be recognized. This is important for financial reporting and helps investors and stakeholders understand a company’s financial performance.
User Pilot
FEBRUARY 5, 2024
How you increase trial-to-paid conversion rate determines how good your SaaS model is. But, how can you maximize this metric to attract more customers organically and cultivate product-led growth ? Let’s explore what trial-to-paid conversion rate truly means, how to measure it, and go through multiple free trial models, each with its unique advantages and ideal use cases.
CloudKettle
FEBRUARY 5, 2024
At CloudKettle, we have a lot of clients with significant resources who can facilitate the creation of the most complex, custom attribution models possible. And that is amazing. We’re fortunate to get to work with them as they hammer out incremental 1% improvements in performance week after week after week. But a model that complex […] The post Single-Touch and Multi-Touch Attribution (and why you need both) appeared first on CloudKettle.
Scytale
FEBRUARY 5, 2024
As an information security professional, you understand the critical importance of selecting the right set of security controls to protect your organization’s data and IT systems. The National Institute of Standards and Technology (NIST) Special Publication 800-53 provides a catalog of security controls and control enhancements that can help strengthen the cybersecurity posture of federal agencies and private sector organizations.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
CloseSaaS
FEBRUARY 5, 2024
Sales techniques aren’t hat tricks—they’re skills and tactics you can use to win over potential customers and improve your sales process. Use these to close more deals.
Teamgate
FEBRUARY 5, 2024
Welcome to the world of savvy financial management, where the power of budgeting transforms small businesses into thriving enterprises. In this age, where every penny counts, mastering the art of budgeting is not just a skill – it’s a necessity.
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