Dear SaaStr: How You Deal With Long Sales Cycles, E.g. 7-8+ Months?
SaaStr
AUGUST 10, 2024
Dear SaaStr: How You Deal With Long Sales Cycles, E.g. 7-8+ Months? A few things: First, you have to get Zen. You cannot force 9 month sales cycles into 9 days. You can bring them in a bit — but not that much. You cannot force Fortune 500 companies to buy six and seven figure deals in the same way SMBs buy a $10/month product. In the first 2 years, this will create a lot of stress.
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