Wed.Jan 22, 2025

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The Evolution of Ideal Customer Profiles: From Startups to Enterprise ABM

Inturact

You've landed your first few enterprise deals, but scaling that success feels like catching lightning in a bottle. What worked for your startup-focused ICP isn't cutting it anymore, and those hard-won enterprise wins are starting to look more like lucky breaks than repeatable victories.

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Objection Handling: Go From “Heck No” to “Hell Yes” (Framework, Examples & Scripts)

The Daily Egg

Objections are good. If a prospect poses objections, it means theyre engaged. What theyre really looking for is reassurance you can meet their needs. The. The post Objection Handling: Go From Heck No to Hell Yes (Framework, Examples & Scripts) appeared first on The Daily Egg.

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Market Saturation Is Crushing Your Sales Velocity - More Leads Aren’t the Answer

Inturact

Discover why traditional demand generation is failing in today's saturated markets. Pivot your strategy to win bigger deals with less competition.

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7 Steps to Execute an Effective B2B SaaS ABM Campaign

Kalungi

Did you know that 76% of marketers using ABM see a higher ROI compared to any other marketing strategy? Focus. Personalization. Results. Thats what Account-Based Marketing brings to the table for SaaS companies. Yet, many SaaS companies hesitate to adopt ABM because of its complexity.

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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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The Top 10 Mistakes SaaS Startups Make: The 2025 Edition

SaaStr

Dear SaaStr: What are the top mistakes SaaS start-ups make on the way to the first $10m ARR? The list is of course endless but my Top 10 or so: # 1. Not hiring a truly great co-founder. The world in tech is just so competitive now. You cant settle for the best I could get co-founder. #2. Not hiring a 100+% truly committed co-founder. I see so many founders just quit now, even just in the first few months.

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5 Interesting Learnings from Sailpoint at $820,000,000 in ARR

SaaStr

So IPOs are back in SaaS and Cloud. Look for many more in the coming 12-18 months. And a lot of what we talk about are the next generation — Databricks, Canva, Stripe, Wiz, etc. Amazing companies. But there’s another huge batch of folks getting ready to IPO. Companies bought previously public and private bought out by Private Equity firms.

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Become a Social Media Creator in 2025: Your 9-Step Plan

Buffer Resources

There’s a bit of a misconception that it’s “too late” to get started as a creator in 2025. Sure, the TikTok boom of 2020 is behind us (RIP days where videos of your sourdough starter got 10K views), but that doesn’t mean you’ve missed the boat. For one thing, it’s probably never going to be as easy as it is right now, ever again.

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What to Expect from a New CRO with Kathy Lord, CRO at Zensai

SaaStr

Hiring a Chief Revenue Officer (CRO) is a huge moment for any SaaS company, yet its often misunderstood. Founders and CEOs expect the world. CROs expect to hit the ground running. But all too often, misalignment of goals and expectations derails what could have been a great partnership. In our recent Workshop Wednesday , SaaStr CEO and Founder Jason Lemkin sat down with Kathy Lord, CRO of Zensai (and formerly of Intacct), to talk about what CEOs and CROs should really expect from one another, es

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Building a High-Impact Customer Success Platform Roadmap: From Stakeholder Buy-In to Continuous Improvement

Valuize Consulting

Customer Success (CS) platforms have become indispensable tools for modern CS teams, helping them automate workflows, gain data-driven insights, and align CS strategies with broader business objectives. However, successfully implementing and continuously improving a CS platform isnt a one-and-done task. It requires meticulous planning, a clear roadmap, and ongoing collaboration among stakeholders.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Why Penetration Testing is Essential for Regulatory Compliance 

Scytale

From GDPR to HIPAA, data security and penetration testing go hand in hand in addressing the challenge of achieving – and maintaining – compliance with key security and privacy frameworks. Penetration testing , also known as pen testing, plays a critical role in identifying vulnerabilities within information security systems. Despite its importance, many companies still question whether major information security and data privacy frameworks mandate penetration testing as part of their