Kalungi
APRIL 28, 2025
If You're Building Your First B2B SaaS Marketing Budget, Start Here Creating a marketing budget for your B2B SaaS company can feel overwhelming. With high stakes and countless options, its hard to know where to start.
SaaStr
APRIL 28, 2025
Kiren Sekar, Chief Strategy Officer and founding team member at Samsara, came to SaaStr Annual to do one of our best deep dives even on going multi-product. Samsara was intentionally multi-product from the earliest days, and they carefully planned out scaling 5+ products to $100M+ ARR. And come see so many more great convos like this at 2025 SaaStr Annual + AI Summit on May 13-15 in SF Bay , including the CEOs and CXOs at vertical SaaS leaders ServiceTitan, Clio, MangoMint, Owner and so many mor
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Payrix
APRIL 28, 2025
Since the dawn of the digital age, our lives have been transformed in every sense. For many, daily activities are now often accompanied by apps we cant live without. As the attachment to these apps grows, theres an expectation that theyll consistently deliver convenience and flexibility. That expectation has driven software companies to build and grow their platforms rooted in customer centricity.
SaaStr
APRIL 28, 2025
What’s Changing in Sales: The AI Revolution is Here — and Coming Fast After analyzing 139,000+ conversations through SaaStr’s New AI, it’s now clear from the data: AI is about to fundamentally transform B2B sales. This isn’t some distant futureit’s happening right now. And will happen even more in the coming months.
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Underinvesting in software testing costs more than you think, and now you can prove it. This guide helps you quantify hidden costs like developer time, support overhead, tech debt, and lost revenue. Use the companion calculator to model your own data, and present your findings with a ready-to-edit presentation template. Whether you're making the case to leadership or validating outsourcing, this toolkit gives you the numbers and tools you need.
Intercom, Inc.
APRIL 28, 2025
You satisfy your customers, but can you satisfy our curiosity? With Stephanie Smith, Manager, Customer Success at Collage. Please tell us a little bit about your company and what you do there. Collage simplifies HR for Canadian businesses. Our all-in-one HRIS software streamlines employee record management, payroll and benefits administration, time-off tracking, performance management, and more.
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FastSpring
APRIL 28, 2025
In a press release dated April 22, 2025, the EUs European Commission announced that it has fined Apple and Meta hundreds of millions of euros each for breaches of the Digital Markets Act (DMA), with Apples failure to comply centering on the companys App Store anti-steering restrictions. (Whats the DMA? Read more and get helpful links in this November 2023 post, Potential Apple App Store Policy Changes Due to EUs Digital Markets Act.
SaaStr
APRIL 28, 2025
Dear SaaStr: Should I Visit My Customers More? Yes. Absolutely. You should visit your customers more. I cant stress this enoughgetting in front of your customers is one of the most effective things you can do to drive growth, retention, and expansion. Its not just about building relationships, its about understanding their needs, getting unfiltered feedback, and showing them youre invested in their success.
Intercom, Inc.
APRIL 28, 2025
As builders, we obsess over the AI experience – how smart it is, how fast it replies, how many conversations it resolves. But none of that matters if we dont get the pricing right. If it feels unfair, unpredictable, or misaligned with value, adoption stalls. To guide our pricing strategy, weve always been strongly led by customer feedback. Intercom had the first AI agent to pioneer value-based pricing, a decision that we came to after extensive research.
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