Wed.Apr 03, 2024

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This Message Will Self-Destruct in 33 Seconds

Tom Tunguz

The average American attention span has fallen from 150 seconds in 2004 to 75 seconds in 2012 to 47 seconds in 2023 - a 5-6% annual rate of decline. Year Avg American Attention Span (sec) CAGR 2004 150 - 2012 75 -6% 2023 47 -5% How does this compare to these blog posts? In 2013, the average reader dwelled on this site for 47 seconds. Today, it’s 33 seconds, a 3.6% decline - which is a bit better !

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How to Navigate the Shift to Generative AI with PagerDuty’s CEO Jennifer Tejada

SaaStr

As the kickoff to our first fully digital SaaStr AI Day, Jennifer Tejada , the CEO of PagerDuty, chatted with Jason Lemkin, SaaStr CEO and Founder, about navigating the shift to Generative AI and what Artificial Intelligence in SaaS might look like in the next 6 months, as well as years to come. Jennifer has been at PagerDuty since 2016, a disruptive company that took automation to the next level before AI was hot in 2024.

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SparkToro V2 is Finally Here. It Can Do Incredible Things for SEO, Content Marketing, PR, and Ad Targeting.

Sparktoro

It’s an exciting, relieving, high-anticipation day for all of us at SparkToro. Today’s launch—which we call “V2″—is the culmination of more than a year of work, including a complete rebuild of the infrastructure and data sources for our product.

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5 Interesting Learnings from Klaviyo at $800,000,000 in ARR

SaaStr

So we’ve covered Klaviyo several times at SaaStr , and we’re super excited CEO Andrew Bialecki is coming to 2024 SaaStr Annual Sep 10-12 in SF Bay to share his learnings!! (We also have a great deep dive we did a little ways back with Andrew below). Klaviyo is not only a rocketship, but it’s been the only SaaS IPO since Dec 2021. The only one. 1.

SMB 291
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Enterprise ABM Marketing Tools: A Marketers Guide

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

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Unlock Your B2B SEO Content with Structured Resource Sections

The Moz Blog

Enhance your B2B SEO strategy with structured resource sections. Learn how to optimize your site's hierarchy and content to target diverse customer queries and boost search visibility effectively.

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How Do You Know You are Ready to Implement User Onboarding With the Help of Intercom?

Inturact

Implementing user onboarding can significantly impact how new users perceive and interact with your SaaS product. It's about creating a welcoming environment that guides users through the features and functionalities of your offering, ensuring they find value quickly and efficiently. Intercom, a powerful communication platform, can be your ally in this mission, offering tools and insights that enhance user engagement and retention.

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How to Create a Resource Center For Your SaaS Product: Steps and Best Practices

User Pilot

Wondering how to create a resource center for your SaaS product? Then, you’ve come to the right place! A resource center is a central hub of resources that helps your customers solve problems and learn more about your product. It reduces the load on your support team and improves customer satisfaction by providing self-service support. In this article, we’ll explore the core elements of a resource center, go over the steps of building one, and share some design examples to inspire you!

AI Search 105
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Payment facilitation and risk management: What do vertical software companies need to know?

Payrix

Congratulations, you’ve discovered that adding payments to your vertical software can help improve customer experiences and support your growth goals. Before moving forward with payments, you’re probably curious to learn everything you can about payment facilitation and more specifically about the risks associated with adding payments to your software.

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What is Product-Led Innovation? Strategies, Examples, and More

User Pilot

Are you being innovative in your product? Truly think about it because it could be the difference between a successful product and not. Product-led innovation focuses on creating the best product for your customers. Read on to learn all about this product-led growth model. TL;DR Product-led innovation emphasizes improving the product to attract customers, reducing reliance on marketing for growth.

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SaaS Essentials: Failed Payment Solution Guide

For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

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Why you need to incorporate AI into your payment fraud protection

Zuora

Payment fraud has always been a cat and mouse game: technology advances, fraudsters adapt, and the cycle continues. But imagine if we could stay one step ahead using AI. With cyber-fraudsters becoming progressively sophisticated, relying solely on traditional fraud detection methods is no longer adequate. AI has the potential to enhance fraud detection and prevention […] The post Why you need to incorporate AI into your payment fraud protection appeared first on Zuora.

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Discovering What Makes a Robust Newspaper Billing System Today

Subscription Flow

Did you know that the origins of the newspaper lay in Ancient Rome, and specifically in the Acta Diurna (or the “Daily Acts”) that the Roman government used to dispatch every day to inform its citizens of any new policy or whatever else was being discussed in the Senate? The newspaper billing system that the Romans used was that of collecting taxes from the general public and using a portion of the funds to create large public billboards on which people could access these Daily Acts.

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4 steps to practical AI implementation

Panintelligence

Fueled by the need to stay competitive, there seems to be a rush to implement AI. But this hype often prioritizes speed over substance, leading to solutions that don't actually add value. For example, if you’re looking for enhanced Business Intelligence, you need to combine AI with human intuition. This makes sure we are driving the best understanding of what’s really happening so we can get the best possible outcome—as opposed to something that's just statistical.

AI 59
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How to create high performing SaaS comparison pages (and why they are critical to your conversion rate)

GetUplift

Comparing two things against each other — so that you can figure out which is the one to rule them all — is one of the most natural things in the world. Coffee vs Tea. Batman vs Superman. Your product vs your competitor’s product. At some point on the path to figuring out if your SaaS product is the solution that will make work (and life!) easier, potential prospects will ask themselves this question: “Ok… But how does this solution compare to BigBrand5000?

SaaS 57
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4 AI Hacks to Make Sales Teams More Efficient

Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.

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Elevating Healthcare Staffing: From Spreadsheet Chaos to Data-Driven Decisions  

InsightOutData

Caliber Healthcare Solutions is revolutionizing the way high-quality physicians and advanced practice providers find rewarding career opportunities. As a leading staffing firm, Caliber specializes in connecting healthcare professionals with roles that offer not just financial rewards but also the flexibility and autonomy that align with their lifestyle and career goals.

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Suicide Prevention in the Workforce

SaaS Metrics

The rising rates of stress, anxiety, and depression in the workforce have become a significant concern for many employers and organizations around the globe. One related topic that still often remains shrouded in silence is workplace suicide. This blog post aims to break these chains of silence, bringing essential aspects associated with. Read more The post Suicide Prevention in the Workforce first appeared on SaaS Metrics.

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Why Deal Value Is Such An Important Sales Metric

Teamgate

On average, it takes 84 days to convert a lead into a sales opportunity and a further 18 days to close the deal.

Metrics 52
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Mastering Subscription Pricing Strategies for Growth

Chargebee

Discover how Chargebee transforms subscription pricing strategies to drive revenue growth and enhance customer retention. With flexible pricing, dynamic adjustments, and detailed analytics, Chargebee enables businesses to align prices with customer value seamlessly. Dive into our SaaS Pricing Masterclass for actionable insights and strategies, leveraging Chargebee for optimal pricing success.

Pricing 52
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Mastering the Art of Complex B2B Recurring and Subscription Billing: Building a Unified Catalog: The Foundation of Subscription Success

Blulogix

By BluLogix Team Mastering the Art of Complex B2B Recurring and Subscription Billing: Building a Unified Catalog: The Foundation of Subscription Success In B2B subscription management and billing, the creation of a unified catalog stands out as a pivotal strategy. This centralized repository of all products, services, and pricing policies not only simplifies the sales and billing process but also ensures consistency, accuracy, and clarity across the organization.

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Continuous Monitoring and Frameworks: A Web of Security Vigilance

Scytale

In today’s ever-evolving threat landscape, reactive security is no longer enough. Organizations need a proactive approach that continuously identifies and addresses security risks. This is where continuous monitoring comes in – a persistent process of collecting, analyzing and interpreting data to maintain real-time awareness of an organization’s cyber resilience.

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Video SEO: How to Optimize Your Videos for Search Engines

Dubb

We're thrilled to share a guest post written by Chandan Chauhan from InVideo. Bringing fresh perspectives to our platform, Chandan dives into optimizing your videos for search engines with expertise and insight. Currently, YouTube captures over 2 billion users. Videos are proliferating across many resources for online entertainment. They are now more than common.

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Top 12 Dashboard Reporting Tools For SaaS in 2024

User Pilot

As you’re researching dashboard reporting tools, you’ve probably noticed how hard it is to find reliable information on the available solutions. To make your life a little bit easier and help you choose the best dashboard analytics tool for your SaaS, we’ve produced a guide of 12 excellent platforms available on the market in 2024. Let’s dive in! TL;DR Dashboards display critical business data in real-time, streamlining decision-making and focusing on key metrics.

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How to Create Sales Email Sequences That Convert

Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.

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How to Get More Followers on Facebook: 13 Tried-and-true Tactics

Buffer Resources

There’s a reason Facebook has been around for more than two decades — and kept growing every single year.  But if you’re here, you likely already know that Facebook is still the world’s most-used social media network , with over 3 billion active monthly users (MAU).  You probably also already know that Facebook has incredibly robust shopping tools, and the vast majority (27 percent) of global online shoppers use Facebook as their preferred social platform fo

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7 Best Wati Alternatives To Boost Your WhatsApp Marketing

How To Buy Saas

Top 7 Wati Alternatives You Should Choose in 2024 Wati Alternatives Free Trial Starting Price SendBM 7 days $30 Sendwo 1 day $30/yr DelightChat 14 days $49/mo Interakt 14 days $29/mo Tyntec 30 days Custom Freshchat 14 days $19/mo AiSensy 14 days $18 Many brands use Wati for business marketing on WhatsApp and robust API features. It is quite popular for WhatsApp marketing and shared team inbox functions, but if you are looking for some Wati alternatives to compare its features and prices, then I