Mon.Jul 29, 2024

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What is Marketing Analytics & How to Do It

User Pilot

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

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Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales?

SaaStr

Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales? I think there are 2 components that are most important: #1. How much, and when, sales will increase. This will be tied to sales cycles, to some extent, but also to increasing close rates. A great VPS will increase close rates in her first quarter. So I’d hope by Day 90, she’s closing at a faster rate than Day 0.

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Outbound Sales Strategies That Work

Predictable Revenue

Learn outbound sales strategies that work with the following tips for prospecting, cold calling, and email outreach. The post Outbound Sales Strategies That Work appeared first on Predictable Revenue.

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What I Learned About Search From Listening to 2 Musicians

The Moz Blog

It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.

Strategy 121
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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Top Customer Success Management Software For SaaS

User Pilot

Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? We’ve got you covered! We know it can be daunting to pick just one tool, that’s why we’ve created this listicle and compared 10 top tools and their features side by side, helping you make a faster decision.

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What is Competitive Analysis? [Example + Templates]

User Pilot

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market.

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The NIS2 Directive: Implications for Your Organization

Scytale

Meeting the NIS2 Directive requirements can seem like a big challenge for any organization. This EU law sets high standards for cybersecurity, demanding a lot of measures to keep your network and systems safe. But don’t worry, it doesn’t have to be overwhelming. In this blog, we’ll break down what exactly the NIS2 Directive is, the regulation’s key requirements, and the importance of these proactive cybersecurity measures.

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Software for Product Management: 14 Tools to Leverage in 2024

User Pilot

What’s a cost-effective way to manage and grow a product ? Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.

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Achieving PCI DSS Compliance Through Penetration Testing

Scytale

If you’re reading this blog post, chances are you already know what PCI DSS and penetration testing is. But don’t worry – if you don’t, we’re breaking it down for you! PCI DSS compliance is an essential part of businesses that have to process, store, or transmit cardholder information. But with so many PCI DSS requirements , it can be super challenging to know exactly how to meet them all.

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How Clinic Sense Reduced Churn and Unlocked More Revenue

ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

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Quantitative Data: Definition, Examples, Types, Methods, and Analysis

User Pilot

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups. This article will examine quantitative data, the difference between quantitative and qualitative data, and how to collect the former.

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9+ Best White Label SEO Companies: Top Picks for 2024

How To Buy Saas

Are you struggling to maintain an in-house content and SEO team, but still failing to get your desired results? Then we have a solution for you. You can outsource these services from the best agencies in the industry and hire them to curate expert strategies to enhance your search rankings and online visibility. This is why you need to know about the best white-label SEO companies that can help you out with them.

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16 Best Product Marketing Campaigns To Inspire Your Own

User Pilot

Looking for the best product marketing campaigns to inspire your next project? Search no further! We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

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BlueSnap Checks All the Boxes to Support Arbonne’s Growth & Payments [Video]

BlueSnap

When Arbonne was looking for a payments partner that had the capabilities needed to support the growing international personal skin care and wellness brand, they chose BlueSnap. Learn more in this video testimonial. The post BlueSnap Checks All the Boxes to Support Arbonne’s Growth & Payments [Video] appeared first on BlueSnap.

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Usage-Based Monetization Musts: A Roadmap for Sustainable Revenue Growth

Speaker: David Warren and Kevin O’Neill Stoll

Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng

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Psychographic Vs Behavioral Segmentation: What Are the Differences?

User Pilot

Do you want to satisfy your customers by offering more personalized experiences? Us too. This is where psychographic and behavioral segmentation come in. But how exactly do they differ? It’s common to confuse psychographic vs behavioral segmentation since they both explore customer behaviors. In this article, we’ll explore these two concepts, their differences, and how to use product analytics and feedback to segment customers in Userpilot.

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Unboxing Chargebee Checkout

Chargebee

It’s a crisp, bustling morning in Midtown Manhattan, and the team at Mediaspere is gearing up for another busy day. Mediaspere, a mid-sized digital media firm celebrated for its compelling storytelling and high-quality production, finds itself at a crossroads. Faced with declining advertising revenues, the company seeks to better monetize its half-a-million loyal readers.

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16 Product Management Frameworks for Your Team to Use in 2024

User Pilot

Product development is a lot like building a house: you need a solid blueprint. And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. The result? Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your product strategy.

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YouTube Community Posts: What They Are and 11+ Ways to Use Them

Buffer Resources

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

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15 Modern Use Cases for Enterprise Business Intelligence

Large enterprises face unique challenges in optimizing their Business Intelligence (BI) output due to the sheer scale and complexity of their operations. Unlike smaller organizations, where basic BI features and simple dashboards might suffice, enterprises must manage vast amounts of data from diverse sources. What are the top modern BI use cases for enterprise businesses to help you get a leg up on the competition?

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How to Identify Customer Pain Points and Adress Them to Drive Product Growth

User Pilot

Understanding how to identify customer pain points and struggles is the cornerstone of creating a painless customer experience and a loyal customer base. The reason is simple – struggling customers hold the key to sustained product growth. This article explores effective methods for uncovering pain points and translating them into actionable growth strategies.