Mon.Jul 29, 2024

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What is Marketing Analytics & How to Do It

User Pilot

Curious about marketing analytics? Good news: Well implemented, it can drastically improve your marketing performance by providing deep insights into your audience and campaigns. In this comprehensive guide, we’ll demystify marketing analytics, equipping you with the knowledge and tools to get started. We’ll cover everything from identifying key data sources and effective collection methods to analyzing data and making data-driven adjustments to your product marketing strategies.

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Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales?

SaaStr

Dear SaaStr: What Should I Look For in a 30-60-90 Day Plan for My First VP of Sales? I think there are 2 components that are most important: #1. How much, and when, sales will increase. This will be tied to sales cycles, to some extent, but also to increasing close rates. A great VPS will increase close rates in her first quarter. So I’d hope by Day 90, she’s closing at a faster rate than Day 0.

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Outbound Sales Strategies That Work

Predictable Revenue

Learn outbound sales strategies that work with the following tips for prospecting, cold calling, and email outreach. The post Outbound Sales Strategies That Work appeared first on Predictable Revenue.

Strategy 130
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What I Learned About Search From Listening to 2 Musicians

The Moz Blog

It’s time to rethink formulas. We need to be more fluid in our strategies and more whimsical in the risks we’re willing to take. Discover what Miriam learned about search from listening to 2 musicians.

Strategy 109
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Prepare Now: 2025s Must-Know Trends For Product And Data Leaders

Speaker: Jay Allardyce

As we look ahead to 2025, business intelligence and data analytics are set to play pivotal roles in shaping success. Organizations are already starting to face a host of transformative trends as the year comes to a close, including the integration of AI in data analytics, an increased emphasis on real-time data insights, and the growing importance of user experience in BI solutions.

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What is Competitive Analysis? [Example + Templates]

User Pilot

Carrying out a competitive analysis can give your product an edge that may disrupt your industry and impact your bottom line. This article will help you conduct your own by providing you with a competitive analysis example and some templates. TL;DR Competitive analysis involves studying rivals' strengths and weaknesses to improve business strategies and stay ahead in the competitors' market.

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Quantitative Data: Definition, Examples, Types, Methods, and Analysis

User Pilot

35% of startups fail because there is no market need. This is because they haven’t conducted any customer research to determine whether the product they are building is actually what customers want. To gather the information needed to avoid this, quantitative data is a valuable tool for all startups. This article will examine quantitative data, the difference between quantitative and qualitative data, and how to collect the former.

Data 84
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The NIS2 Directive: Implications for Your Organization

Scytale

Meeting the NIS2 Directive requirements can seem like a big challenge for any organization. This EU law sets high standards for cybersecurity, demanding a lot of measures to keep your network and systems safe. But don’t worry, it doesn’t have to be overwhelming. In this blog, we’ll break down what exactly the NIS2 Directive is, the regulation’s key requirements, and the importance of these proactive cybersecurity measures.

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16 Best Product Marketing Campaigns To Inspire Your Own

User Pilot

Looking for the best product marketing campaigns to inspire your next project? Search no further! We’ve curated 16 of the most innovative product campaigns from industry leaders like Userpilot, HubSpot, and Spotify, among others, that will spark your creativity and help you create campaigns that drive product growth. TL;DR Product marketing is the process of introducing a product to a market and acquiring customers for it.

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Achieving PCI DSS Compliance Through Penetration Testing

Scytale

If you’re reading this blog post, chances are you already know what PCI DSS and penetration testing is. But don’t worry – if you don’t, we’re breaking it down for you! PCI DSS compliance is an essential part of businesses that have to process, store, or transmit cardholder information. But with so many PCI DSS requirements , it can be super challenging to know exactly how to meet them all.

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Launching LLM-Based Products: From Concept to Cash in 90 Days

Speaker: Christophe Louvion, Chief Product & Technology Officer of NRC Health and Tony Karrer, CTO at Aggregage

Christophe Louvion, Chief Product & Technology Officer of NRC Health, is here to take us through how he guided his company's recent experience of getting from concept to launch and sales of products within 90 days. In this exclusive webinar, Christophe will cover key aspects of his journey, including: LLM Development & Quick Wins 🤖 Understand how LLMs differ from traditional software, identifying opportunities for rapid development and deployment.

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Psychographic Vs Behavioral Segmentation: What Are the Differences?

User Pilot

Do you want to satisfy your customers by offering more personalized experiences? Us too. This is where psychographic and behavioral segmentation come in. But how exactly do they differ? It’s common to confuse psychographic vs behavioral segmentation since they both explore customer behaviors. In this article, we’ll explore these two concepts, their differences, and how to use product analytics and feedback to segment customers in Userpilot.

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9+ Best White Label SEO Companies: Top Picks for 2024

How To Buy Saas

Are you struggling to maintain an in-house content and SEO team, but still failing to get your desired results? Then we have a solution for you. You can outsource these services from the best agencies in the industry and hire them to curate expert strategies to enhance your search rankings and online visibility. This is why you need to know about the best white-label SEO companies that can help you out with them.

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How to Identify Customer Pain Points and Adress Them to Drive Product Growth

User Pilot

Understanding how to identify customer pain points and struggles is the cornerstone of creating a painless customer experience and a loyal customer base. The reason is simple – struggling customers hold the key to sustained product growth. This article explores effective methods for uncovering pain points and translating them into actionable growth strategies.

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BlueSnap Checks All the Boxes to Support Arbonne’s Growth & Payments [Video]

BlueSnap

When Arbonne was looking for a payments partner that had the capabilities needed to support the growing international personal skin care and wellness brand, they chose BlueSnap. Learn more in this video testimonial. The post BlueSnap Checks All the Boxes to Support Arbonne’s Growth & Payments [Video] appeared first on BlueSnap.

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How To Speak The Language Of Financial Success In Product Management

Speaker: Jamie Bernard

Success in product management goes beyond delivering great features - it’s about achieving measurable financial outcomes that resonate across the organization. By connecting your product’s journey with the company’s financial success, you’ll ensure that every feature, release, and innovation contributes to the bottom line, driving both customer satisfaction and business growth.

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Unboxing Chargebee Checkout

Chargebee

It’s a crisp, bustling morning in Midtown Manhattan, and the team at Mediaspere is gearing up for another busy day. Mediaspere, a mid-sized digital media firm celebrated for its compelling storytelling and high-quality production, finds itself at a crossroads. Faced with declining advertising revenues, the company seeks to better monetize its half-a-million loyal readers.

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Top Customer Success Management Software For SaaS

User Pilot

Looking for the best customer success management software to power up your product growth strategy, but you are overwhelmed with so many options in the market? We’ve got you covered! We know it can be daunting to pick just one tool, that’s why we’ve created this listicle and compared 10 top tools and their features side by side, helping you make a faster decision.

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YouTube Community Posts: What They Are and 11+ Ways to Use Them

Buffer Resources

Got an update on your life or from your brand that’s not quite enough for a YouTube video or Short? Or a neat behind-the-scenes moment you’ve just shared via Instagram Stories or on Twitter/X? If you’re not sharing all that in a YouTube Community Post, you’re missing a trick.  YouTube Community Posts are another way the social media platform and video search engine are making YouTube a one-stop-shop for building an audience — a handy tool in your toolbox f

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16 Product Management Frameworks for Your Team to Use in 2024

User Pilot

Product development is a lot like building a house: you need a solid blueprint. And that’s why it’s necessary to adopt the right product management frameworks (the blueprint!) to guide product teams at every stage. The result? Top-notch products. So, which product management frameworks should your team use? In this article, we’ve outlined an extensive list to help inform your product strategy.

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Payment Facilitation: A How-To Guide

Discover what B2B SaaS needs to know to become a Payment Facilitator. This guide includes: Earning Revenue from Payments Bank Sponsorship, Underwriting Risk Requirements In depth Descriptions of Staff Requirements Detailed Timeline Itemized Cost List Case Study And more!

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Software for Product Management: 14 Tools to Leverage in 2024

User Pilot

What’s a cost-effective way to manage and grow a product ? Using software for product management. This article will examine some of the best product management software in the market. TL;DR Choose a product management platform with advanced features, a user-friendly interface, customization, third-party integrations, scalable pricing, robust security , and collaboration features.