SaaStr
JUNE 11, 2024
So there are few things more frustrating than when hit “Contact Me” — which after all, is a high-intent signal — and no one gets back to you that day. Or the next. Or just as bad, a few days later, a BDR or SDR gets back to you — but not to help, but to qualify you. So frustrating. Later, when you have RevOps and SalesOps and a proven VP of Sales, they’ll own this.
Buffer Resources
JUNE 11, 2024
Sprout Social is a great social media tool for social media managers or creators lucky enough to have the budget. But it's on the pricier end, at $249 ($199 if you pay annually) per user per month. It’s no doubt money well spent for large social media marketing teams at enterprise companies, but marketers at smaller companies or creators will have to work hard to justify that spend.
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SaaStr
JUNE 11, 2024
Dear SaaStr: What does a COO do in a tech startup/company? How would the team be structured? Can you give an example? COO is a bit of a made-up job. What I mean is, there is no organizational “need” for a COO per. You need a CEO. You need a VP of Sales, Product, Marketing, etc. You need, eventually, a CFO. You do not need a COO. It is an elective, extra hire in most organizational structures, at least until you are huuuge.
FastSpring
JUNE 11, 2024
Affiliate marketing can be a great growth lever to scale your digital product business, but how can you drive meaningful growth with the right affiliates without losing out to fraud or shady attribution schemes? In this episode of Growth Stage, we interview affiliate marketing veteran and attribution animal Adam Riemer of Adam Riemer Marketing about his thoughts on: What proper affiliate marketing looks like.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
SaaStr
JUNE 11, 2024
It’s a great time to do business in the U.K. Many likely have heard that the Bank of England will be cutting interest rates, wages are growing faster than inflation, and companies are taking advantage of the situation. EMEA Oracle NetSuite SVP Nicky Tozer and COO Ham Patel took the stage at SaaStr Europa to talk about real-world examples of how traditional and Generative AI can help supercharge your growth.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
User Pilot
JUNE 11, 2024
Looking at user journey map examples can help you come up with a visual representation of your customer’s journey. Customer journey mapping research also allows you to identify areas of opportunity in your processes and plan to reduce those friction points. For instance, you might discover that you need user onboarding software to retain users after the first three months.
Andreessen Horowitz
JUNE 11, 2024
Chronis Manolis, SVP and Chief Pharmacy Officer of UPMC Health Plan, joins Julie Yoo, general partner, Daisy Wolf, investment partner, and Will Shrank, venture partner, of a16z Bio + Health. Together, they discuss how payors and providers are thinking about anti-obesity medications, as well as pricing and prior authorization considerations. This is the third episode in our series on the science and supply of GLP-1s.
User Pilot
JUNE 11, 2024
Looking for ways to improve your SaaS onboarding experience? We’ve selected 10 interactive walkthrough examples to get your creative juices rolling! For each example, we covered: The strategy used. What made the walkthrough great. Key takeaways for you. We also discussed best practices for delivering the perfect product experience and getting users excited about using your tool.
Chargebee
JUNE 11, 2024
Chargebee’s Chief Marketing Officer, Guy Marion, recently hosted an insight-packed webinar with fellow industry leader, Sam Jacobs, Founder and CEO of Pavilion, the world’s largest executive community for go-to-market operating professionals at startups and scale-ups worldwide. The webinar shared data and insights from Chargebee’s 2024 State of Subscriptions and Revenue Growth report.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
User Pilot
JUNE 11, 2024
Product marketing metrics are key for understanding and optimizing the performance of your product. They help you measure success, identify areas for improvement, and align your product management strategies with your overall business goals. That said, let’s explore the most critical product marketing metrics to track, along with the latest benchmarks in 2024: Check out the 2024 Benchmark Report.
Stax
JUNE 11, 2024
Cashless payments offer customers the convenience of quick transactions without needing physical currency. This streamlines purchases and reduces the risk of theft. In 2023, cash accounted for 12% of POS system transactions and only 1% of all eCommerce transactions in the US. However, card purchases bring in extra costs for business owners (e.g., cost of processing, merchant service fees, and additional fees like chargeback fees, compliance fees, equipment fees, monthly fees, etc.) that cut into
User Pilot
JUNE 11, 2024
Looking for interaction design examples to spark your creativity? In this article, we’ll explore ten exceptional examples spanning various industries and platforms. Each example will showcase the smart ways interaction designers are pushing the boundaries of user interaction and the lessons that can help you deliver engaging user experiences. TL;DR Interaction design is the practice of crafting engaging and intuitive interfaces for digital products and services.
Sparktoro
JUNE 11, 2024
It’s Official. On Tuesday, October 8, 2024, SparkTogether will be live, in person, in Seattle, WA for the first time. And we’ve already sold 120/200 tickets available. If you want one of the 80 left, I recommend grabbing one ASAP. What’s SparkTogether?
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Sixteen Ventures
JUNE 11, 2024
You’ve spent countless hours perfecting your product, confident that it will make a significant difference for your customers. You’ve set up trials to let potential users experience its value firsthand. But here’s a critical question: Could your trial strategy be unintentionally driving customers away? Picture this: A potential customer signs up for your trial, excited […] The post Opt-In vs.
Teamgate
JUNE 11, 2024
In today’s competitive business landscape, effective customer relationship management (CRM) is vital for B2B sales success. The right CRM system not only helps businesses streamline their sales processes but also enhances customer relationships and drives growth.
Nimble - Sales
JUNE 11, 2024
Sales role plays are a critical training tool in business-to-business (B2B) sales environments. They help sales representatives hone their skills, anticipate client needs, and prepare for a variety of sales situations. Effective use of a Customer Relationship Management (CRM) system can further enhance the value of these exercises by allowing for the tracking and analysis […] The post Sales Role Play Scenarios for B2B Business and How to Track Them with CRM appeared first on Nimble Blog.
Crafty CTO
JUNE 11, 2024
I’ve been busy and haven’t watched any of the WWDC 2024 sessions yet, but I’ve definitely been observing news and people’s impressions. Having one foot deeply in the Apple world, and the other just as deeply sunk into AI, provides an interesting vantage point. Over on Hacker News, the top of the Apple Intelligence for iPhone, iPad, and Mac comment thread was interesting: To me, the key insights are: It’s the benefit of how Apple does product ownership.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
SaaS Metrics
JUNE 11, 2024
Soft2Bet is delighted to announce that it will be hosting exclusive workshops on Motivational Engineering Gaming Application (MEGA), its revolutionary gamification solution during iGB Live! On 17-18 July, Soft2Bet’s Chief Business Development Officer, Martin Collins, and Product Manager, Olga Melnyk, will host exclusive workshops on Motivational Engineering Gaming Application (MEGA), the gamification.
Scytale
JUNE 11, 2024
Understanding Security Questionnaires No business is an island, or at least it shouldn’t be. In today’s digital landscape, almost any business utilizes at least one third-party vendor for their business processes. Moreover, YOU may be that third party yourself. Either way, this means one thing: security questionnaires. Simply put, external vendors offer significant opportunities for businesses to scale and streamline operations without necessarily draining their resources (or budget)
SaaS Metrics
JUNE 11, 2024
In the digital age, the world of gaming has expanded exponentially, providing endless opportunities for players to connect, compete, and share experiences. Among the various gaming genres, online slot gaming has carved out a unique niche, attracting millions of enthusiasts worldwide. These fans not only enjoy the thrill of the reels but. Read more The post Slot Online Gaming Communities: Connecting with Fellow Enthusiasts first appeared on SaaS Metrics.
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