Inturact
DECEMBER 4, 2023
Creating a compelling user onboarding email sequence is a pivotal step for SaaS products. It's the first line of engagement, setting the tone for your customer's journey.
SaaStr
DECEMBER 4, 2023
So backstage at SaaStr Annual this year, and in a number of other conversations since, I’ve had a chance to get a few quiet moments with maybe two dozen top CROs and VPs of Sales. I’ve asked all of them what’s really on their minds. Yes, macro issues come up, and how they have to sell to more stakeholders now, and sales cycles are longer.
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The Daily Egg
DECEMBER 4, 2023
It’s easy to feel like you are getting a good picture of your social media audience through day-to-day interactions with customers. But. The post Audiense Review appeared first on The Daily Egg.
SaaStr
DECEMBER 4, 2023
With the turbulence in the market in 2023, sales cycles have only been getting longer and a lot more complicated. At this year’s SaaStr Annual , CEO and co-founder of Capchase Miguel Fernandez and Director of Marketing Rose Johnson share five tips for getting sales right in any market. They wanted to quantify this trend of a longer sales cycle, so they commissioned a study of 500 revenue leaders in the U.S. to find out what was going on.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
The Moz Blog
DECEMBER 4, 2023
Explore the journey of a small travel blog's rise to topical authority in this case study.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Andreessen Horowitz
DECEMBER 4, 2023
Capital allocation is a core part of any CEO’s job, and it’s particularly critical for growth-stage CEOs. After all, once your company goes public, you’ll be expected to justify every dollar you spend. Most growth-stage CEOs I work with know how to tell if they’re efficiently allocating capital in every part of their budget with one glaring exception: research and development (R&D).
User Pilot
DECEMBER 4, 2023
A funnel drop is a sign that something is missing or wrong with your product flow. It could be a technical issue like slow loading times, a usability problem, or simply because your product lacks a clear value proposition. Whatever the case, by tracking your drop-off rate, you’ll be better equipped to address the underlying issue and boost engagement.
Stax
DECEMBER 4, 2023
For any merchant selling products or services online, it’s always a good idea to allow customers to make payments on their platform itself—instead of redirecting them to a third-party website or gateway. Not only is this inconvenient for customers but also risky. For obvious reasons, the issue is even more pronounced for businesses in the financial services industry such as insurance companies or money services businesses.
User Pilot
DECEMBER 4, 2023
From your website to the in-product experience, there are countless CRO metrics to track. But you will get confused trying to keep tabs on everything. This article provides 12 of the most important CRO metrics to help you measure growth at every step of the customer journey. For each metric, we explain what it means, why it’s important, and how to measure it.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Andreessen Horowitz
DECEMBER 4, 2023
One topic at the center of the AI universe this week is a potential breakthrough called Q*. Little has been revealed about this OpenAI project, other than its likely relationship to solving certain grade-school mathematical problems. Amid much speculation, we decided to bring in our new general partner, Anjney Midha – focused on all things AI – to sift through the sea of noise.
TurnKey Labs
DECEMBER 4, 2023
“Why did the spreadsheet apply for a comedy club membership? It wanted to excel in humor! Now that we’ve cracked a joke, let’s dive into a topic without any punchlines – Workforce Mobility in R&D. In a world where offices are becoming as outdated as floppy disks, workforce mobility is reshaping how we innovate.
Subscription Flow
DECEMBER 4, 2023
In the complex world of business, a company’s performance can be greatly impacted by the price approach it chooses. In this complicated terrain, two well-known strategies—Quantity-Based and Usage-Based Pricing—stand out as separate routes of navigation. Although maximising corporate value is the goal of both strategies, their underlying ideas are different.
CloseSaaS
DECEMBER 4, 2023
Looking to crush your sales targets in 2024? Get ahead with BANT. Discover this oldie-but-goodie framework, qualify prospects better, and close more deals.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
How To Buy Saas
DECEMBER 4, 2023
Understanding current trends in user experience (UX) design is more important than ever in today’s fast-paced digital landscape. UX trends are like having the newest technology: they’re the digital tools that make our time spent online more enjoyable. In this article, we’ll explore the fascinating field of user experience design trends for 2024 and discuss how a UI UX design agency has toppled the developments that could dramatically alter the ways in which we engage with digit
SmartKarrot
DECEMBER 4, 2023
Introduction In this insightful Kaffeine & Karrots conversation, Shivani Chaturvedi, Customer Success Manager at SmartKarrot Inc., sits down with Sana Farooq, Senior Director of Customer Success & UC Irvine CX Advisory Board, to delve into the pivotal role of customer education in achieving success. With over 12 years of experience spanning early-stage to high-growth companies, Sana provides a wealth of knowledge on how customer education intertwines with customer success.
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