Mon.Feb 10, 2025

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The Ultimate Guide To Off-Page SEO Ranking Factors

Teamgate

As egocentric as it may sound, the whole SEO world can be divided into two core hemispheres: on-page and off-page SEO. The former is everything you do on your page to make search engines like you, while the latter comprises actions you perform outside your page(s).

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Why VCs Want to Raise Billion Dollar Fund after Billion Dollar Fund

SaaStr

Youve probably noticed many of the leading VC funds now have raised much, much larger funds. Some of it is to compete better. Some of it is for fees (20% of the fund goes to fees and expenses). But its not just that. Its energy vs. output. Its just in many cases much easier to make a lot more money in VC by writing bigger checks even if the nominal returns are lower.

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How to Track and Address Cart Abandonment With FastSpring

FastSpring

Cart abandonment is a significant challenge for online businesses, with many potential customers leaving their carts without completing their purchases. Fortunately, FastSpring offers tools and integrations to help you track and recover abandoned carts, ultimately boosting your conversion rates. Below is a step-by-step guide to using FastSpring to address cart abandonment effectively.

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Dear SaaStr: What Factors Do Investors Consider When Deciding to Exit a Startup?

SaaStr

Dear SaaStr: What Factors Do Investors Consider When Deciding to Exit a Startup? Investors rarely get to choose. Founders and the CEO make the decision to exit. VCs have surprisingly little power here unless the start-up is running out of money. Then, the founders are dependent on more funding from the VCs. But otherwise, really all VCs have is a vote.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What Is Revenue Forecasting and How Can You Use it?

Predictable Revenue

Learn what revenue forecasting is and why it's crucial. Here's a guide for building accurate forecasts for better financial planning. The post What Is Revenue Forecasting and How Can You Use it? appeared first on Predictable Revenue.

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Leveraging vendor management strategies for optimal SaaS spend

BetterCloud

Want to get the most bang for your software buck? It’s all about smart vendor management basically, teaming up with your software providers so everyone wins. With software spending to continue to grow at a CAGR of 13.5% in the next five years , its more important than ever to get a handle on your tech stack. Think of vendor management as a partnership with the companies you get your software from.

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ISO 27001 Certification Costs Stressing You Out? Let’s Break it Down for You

Scytale

While ISO 27001 certification is undeniably valuable, understanding its associated costs is crucial for budgeting and decision-making. But before we explore these expenses and provide insights on navigating them effectively, let’s dip our toes into ISO 27001 and what it entails. What is ISO 27001? There are three main things you need to know when it comes to ISO 27001.

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Risk Analysis Displayed Through Real-Time Financial Charts

SaaS Metrics

Data has always driven risk calculation, with institutions relying on figures to identify the probability of market downturns or unexpected price fluctuations. However, the rapid acceleration of modern technology has drastically changed how this data is presented and interpreted. Real-time financial charts are now indispensable tools that offer clarity, immediacy, and actionable.

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Four CTA Button Design Mistakes That Are Costing You Conversions (And How to Fix Them)

Teamgate

Investing in your website and its many elements offers excellent returns. After all, website design and optimization hugely determine your ability to attract prospects. They decide whether you’ll be able to engage web visitors. And they directly impact your conversion rates (that is, your sales and bottom line).

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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How to Increase Customer Lifetime Value (LTV)

Sixteen Ventures

Most companies approach growth as a simple equation: acquire more customers, keep them happy, and hope they stay. But companies that truly scale dont just retain customersthey grow them. Customer Lifetime Value (LTV) is the total revenue a customer generates while they remain your customer. If you want to increase LTV, you have two levers: […] The post How to Increase Customer Lifetime Value (LTV) appeared first on Maximizing Lifetime Value by Lincoln Murphy.