Tue.Mar 04, 2025

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GTM 136: How Asana & Calendly Scaled: PLG to SLG Playbooks That Work | Jessica Gilmartin

Sales Hacker

The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Jessica Gilmartin has nearly 20 years of go-to-market leadership experience, most recently serving as both the Chief Revenue Officer and Chief Marketing Officer at Calendly. Prior to that, she led marketing teams at an impressive array of companies, including Asana, Honor, Google, and Microsoft.

Scale 78
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Top AI Copywriting Tools (Strengths and Weaknesses)

The Daily Egg

Today, with the meteoric rise of large language models (LLMs), copywriting is advancing at an alarmingly rapid rate. Those who fail to keep up with. The post Top AI Copywriting Tools (Strengths and Weaknesses) appeared first on The Daily Egg.

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How To Use LLMs for Competitive Research and Gap Analysis

The Moz Blog

Is your content strategy falling flat?

AI 114
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How to Collect Video Testimonials and Reviews Using Dubb

Dubb

[link] Testimonials and reviews are some of the most powerful tools for building trust with potential customers. People want to know what others think about your product or service before they commit. And what better way to showcase success stories than through video testimonials? In this guide, Ill show you how to The post How to Collect Video Testimonials and Reviews Using Dubb appeared first on Dubb Blog.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Best Recruitment Sales Funnel Examples

Nimble - Sales

Recruitment is a sales-driven process that involves nurturing potential candidates through various stages, much like a traditional sales funnel. In a competitive hiring market, recruiters must efficiently manage candidate relationships, streamline communication, and optimize their workflow. This is where a The post Best Recruitment Sales Funnel Examples appeared first on Nimble Blog.

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A Founder's Guide: Essential Management Advice for Startups

Tom Tunguz

As startups scale, effective management becomes the difference between chaotic growth and sustainable success. After analyzing hundreds of posts on startup management, I’ve distilled the key pieces of advice that founders and leaders should keep in mind. 1. Management Philosophy Management is a design pattern : Just like engineering has patterns, management has best practices that can be learned and applied systematically.

Startup 270
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Egnyte Sells to Private Equity for $1.5 Billion after 18 Years. Slightly Slower and Steady Wins, Too.

SaaStr

So Egynte is one of those SaaS leaders in the content management space that has always been quieter than its peers Box and DropBox. It focused on enterprise workflows early, and while thats Boxs focus today, Egynte was there early. Its one of the Old Times in Documents and Content Management in SaaS. Ive only met the CEO once but hes been the CEO since Day 1 in 2007 and will remain the CEO too after their exit to Private Equity for $1.5 Billion.

AI 214
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New Research: How Often Do Americans Search Google? Which Search Verticals Do They Use?

Sparktoro

Last quarter, we published an extraordinary analysis of hundreds of millions of Google searches alongside our clickstream panel partners at Datos (A Semrush Company). That analysis opened many marketers and creators eyes to the reality of how people use Google in 2024, i.e. navigational-heavy, and significantly weighted toward the top few thousand queries.

Marketing 121
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Dear SaaStr: What Are Great Examples of Fast Follower Companies That Become Market Leaders?

SaaStr

Dear SaaStr: What Are Great Examples of Fast Follower Companies That Become Market Leaders? In many ways, All of Them. Microsoft. Bought 86-DOS, turned into MS-DOS (which Gates did not invent), which in turn was an improved clone of CP/M. Did not invent BASIC, either. Office in many ways built in part on top of Lotus 123s success. Windows after/alongside Mac OS.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Credit Card Payment Integration: How to Integrate Payments into Your Website and Point of Sale

Stax

Customers are increasingly curating their shopping experience based on their own terms. Up to 42% of shoppers in the US abandon their cart if their favorite payment method isnt available. Meanwhile, retailers that provide at least three of the most popular payment methods in any market increase their conversions by up to 30%. As an independent software vendor (ISV) or eCommerce platform, these statistics mean that you should focus on function when developing products for your clients.

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6 Instagram Analytics Tools That Will Help You Grow Your Audience in 2025

Buffer Resources

Remember the days when ‘likes’ were the gold star metric on Instagram? Now, you’re spoiled for choice when it comes to the sheer volume of data available to help you measure the performance of your content. Impressions, views, comments, shares… It’s exciting — if a little overwhelming.  Instagram analytics can be a goldmine of insights for you as a creator or small business owner.

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Amazon Employees: How Many People Work at Amazon? (2024 Update)

How To Buy Saas

Amazon is one of the largest employers in the world , with a workforce that has grown exponentially over the past decade. But exactly how many employees does Amazon have in 2024? This guide breaks down the latest Amazon employee statistics , historical workforce trends, hiring strategies, and regional distribution. By the end, you’ll know how Amazons workforce compares to other global companies and what its employment trends reveal about the company’s future.

AWS 52
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How to Collect Powerful Testimonials and Reviews Using Dubb

Dubb

[link] Testimonials and reviews are some of the most powerful tools for building trust with potential customers. People want to know what others think about your product or service before they commit. And what better way to showcase success stories than through video testimonials? In this guide, Ill show you how to easily The post How to Collect Powerful Testimonials and Reviews Using Dubb appeared first on Dubb Blog.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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7 Best Real User Monitoring Tools [In-Depth Comparison]

User Pilot

User experience can make or break a web app. If your software is slow or buggy, users wont stick around for long. The worst part? If youre only finding out about these issues after users complain, youre already too late. Thats where real user monitoring tools come inthey provide real-time insights into how users engage with the app , helping you detect performance issues before they impact your bottom line.

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Marketing Cloud Super Message Consumption Simplified

CloudKettle

Marketing Cloud Engagement comes with Super Messages included in each license, but customers often need to understand how many additional Super Messages they might require. (Think of Super Messages as credits, or a way to standardize costs across different message types.) Super Messages are consumed differently based on the type of communication sent.

Cloud 52
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What is Real User Monitoring In-App?

User Pilot

Have you ever launched a feature only to see users drop off unexpectedly? Traditional analytics might reveal what happened, but not why. Real user monitoring (RUM) bridges that gap by tracking every click, scroll, and frustration signalsuch as rage clicks or slow load timesallowing you to identify where users struggle. For product managers, this isnt just data; its the key to transforming disconnected user journeys into seamless experiences.

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The Future of Revenue Management: How AI & Automation Are Changing the Game

Blulogix

By BluLogix Team The Future of Revenue Management: How AI & Automation Are Changing the Game Introduction As businesses scale, the complexity of revenue management grows exponentially. AI and automation are rapidly transforming how companies forecast, optimize , and analyze revenue streams. Businesses that adopt AI-driven revenue management solutions will gain a competitive advantage by increasing efficiency, improving accuracy, and making data-driven financial decisions faster than ever be

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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m