SaaStr
NOVEMBER 30, 2023
So the Wall Street Journal and Bamboo HR put out a great eNPS survey of 1,600 companies, a large part of them in tech. They found: Comp is higher Work-life balance is better Benefits spending has gone up 20% More freedom And yet: Employees are the unhappiest they’d been at least since 2020, and probably longer 34% of employees now dread the start to the workday — up 11% from 2020 (!
The Daily Egg
NOVEMBER 30, 2023
For many up-and-coming businesses, every decision, every resource, and every minute can count–especially with phone plans. As startups look to the latest, The post Why Startups Opt for SIP Servers They Never Touch appeared first on The Daily Egg.
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SaaStr
NOVEMBER 30, 2023
Dear SaaStr: What Do VCs Do When They Leave Their Position? It depends on if they own the place. A true “Managing General Partner” usually doesn’t so much leave as wind down, step down, slowly retire, etc. Why not? Because VC funds typically last 13–14 years each, and often 20 years to full distribution. And a Managing General Partner will often be running 2–5 of these at the same time.
The Moz Blog
NOVEMBER 30, 2023
Ready to become the thought leader you've always dreamed of? Use this comprehensive guide to create and execute your thought leadership strategy.
Advertiser: ZoomInfo
Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.
SaaStr
NOVEMBER 30, 2023
A great product, while necessary, isn’t sufficient to build a market leader and eventually a public company. Companies that win a market are just as good at Go-to-Market as they are at building great products. General Partner Doug Pepper and General Partner and Head of Analytics at ICONIQ Growth, Christine Edmonds, share the art and science of scaling GTM at this year’s SaaStr Annual.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Predictable Revenue
NOVEMBER 30, 2023
Sales leaders are navigating a complex landscape marked by uncertainty and rapid changes. Dan Fantasia, touches on these challenges. The post Elevating Sales Hiring Practices with Dan Fantasia appeared first on Predictable Revenue.
User Pilot
NOVEMBER 30, 2023
How do product managers identify market gaps? This is the main focus of the article, so if you’re after the answer, we’ve got you covered! Let’s get into it! TL;DR Market gaps are the disparities between what customers need and want , and what the market can deliver. A market gap can be caused by missing functionality or poor user experience.
Chargebee
NOVEMBER 30, 2023
Customer loyalty is like gold dust in today’s volatile economic landscape. With inflation reaching decades-high levels, customers are adjusting their buying habits and have no qualms about switching to more cost-effective brands to get the deals and benefits that matter to them. Price isn’t the only deciding factor for consumers. What makes a brand’s relationship with customers really unique is the ongoing value exchange.
User Pilot
NOVEMBER 30, 2023
Looking to perform a CRO audit for your website and app? A detailed audit reveals the state of your platforms, showing your weak points and conversion drivers. Based on the insights you generate, you can create better experiences for website visitors and users, driving more engagement, conversion, and retention. This article provides a step-by-step guide.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Chargebee
NOVEMBER 30, 2023
In today’s digital marketplaces, consumers are spoiled for choice. With just a click, they can browse a plethora of options, making brand loyalty seem like a relic of the past. Yet, as brands battle for attention in this hyper-competitive landscape, the key to standing out lies not solely in attracting new customers but in nurturing existing ones. Enter the era of membership and loyalty programs — dynamic engines of retention and revenue.
User Pilot
NOVEMBER 30, 2023
What is the UX research process? Why is it important? What are its stages? These are only some of the questions that the article tackles. It also outlines a 9-step guide on how to conduct UX research for product managers and UX designers. Let’s dive in! TL;DR The UX research process is a sequence of steps to collect and analyze data on user interactions with the product to better understand their needs and preferences.
Chargebee
NOVEMBER 30, 2023
Customer loyalty is like gold dust in today’s volatile economic landscape. With inflation reaching decades-high levels, customers are adjusting their buying habits and have no qualms about switching to more cost-effective brands to get the deals and benefits that matter to them. Price isn’t the only deciding factor for consumers. What makes a brand’s relationship with customers really unique is the ongoing value exchange.
TurnKey Labs
NOVEMBER 30, 2023
Did you know that 66% of businesses in the US outsource at least one department1? IT outsourcing is a common practice that involves using service providers to deliver IT-reliant business processes, application services, and infrastructure solutions. Outsourcing can offer some benefits, like decreased labor costs, but is also come with many challenges and risks.
Advertiser: ZoomInfo
Over the last two years, there’s been a 76 percent increase in AI adoption across sales organizations. The reason for its rise? AI increases teams’ productivity by predicting and automating actions that require manual effort. In other words, the research that takes reps hours, AI can do in seconds. For sales teams, AI opens up a world of new possibilities, including automating outreach, identifying best-fit buyers, and keeping CRMs flush with fresh data.
Subscription Flow
NOVEMBER 30, 2023
In the corporate sector or the business world, there can be two approaches to hunt customers. First, some companies target small businesses and startups. Small companies having limited business needs and requirements are easy to hunt and on board. So, companies that target other small companies have their own billing and payment plans and strategies.
ChurnZero
NOVEMBER 30, 2023
Artificial intelligence (AI) has long sparked the human imagination, often in the form of science fiction. Movies about AI becoming sentient and moving to destroy its human makers are plentiful, and mostly follow a familiar storytelling format in which the humans fight back and win. Yet when OpenAI, the company behind ChatGPT, released its large language model (LLM) to the public, the tone changed.
Subscription Flow
NOVEMBER 30, 2023
The way businesses in the technology, media, and telecommunications sector provide their goods and services is changing dramatically. Customers are expecting more and more in a way that they can use offerings in a flexible, scalable, and secure way. This includes everything from media content to enterprise software solutions and technology infrastructure.
Zuora
NOVEMBER 30, 2023
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in 2021, and dozens of startups have carved out significant market space in years since. However, as companies begin rounding the corner into 2024, market saturation and economic uncertainty are pressing both new and veteran subscription […] The post Beyond Demographics: Subscriber Segmentation Done Right appeared first on Zuora.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Chart Mogul
NOVEMBER 30, 2023
In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team. Decision-makers still rely on ChartMogul charts and segments to analyze our subscription data, but as we started collecting a lot more different types of data from a lot more sources, we needed a sustainable data management plan … In 2021, ChartMogul experienced a transformative shift in data strategy when we introduced a dedicated data engineering team.
Zuora
NOVEMBER 30, 2023
Subscription companies have seen unparalleled growth in recent years. Established brands enjoyed customer base expansion by nearly a third in […] The post Beyond Demographics: Subscriber Segmentation Done Right appeared first on Zuora.
Audacix
NOVEMBER 30, 2023
Table Of Contents Web application security is not just a choice; it's a necessity. With cyber threats on the rise, it's essential to follow SaaS security guidelines along with security testing tools in your software development lifecycle. This will help you to protect your applications and sensitive data that is hosted on your software applications.
SmartKarrot
NOVEMBER 30, 2023
In a recent Kaffeine & Karrots conversation, I had the pleasure of sitting down with Pragya Mishra, Head of Customer Success and Operations at Courseplay, to delve into the intricacies of account risk management. Pragya’s wealth of experience in customer-facing roles and her current leadership in the realm of customer success provided invaluable insights into the strategies and nuances of building a robust account risk management playbook.
Advertiser: ZoomInfo
Modern go-to-market teams know it takes more than one email to break through the noise. Multiple touchpoints means more ways to get your pitch right — and, potentially, more ways to be wrong. The good news? Once you know how to write compelling, one-off emails to entice prospective customers, you can easily do the same across a short sequence of emails.
User Pilot
NOVEMBER 30, 2023
Mixpanel reports help you keep track of key metrics in your product analytics portfolio. That said, there are four different types of reports that you can generate with Mixpanel in just a few clicks. This guide will cover the different types of Mixpanel data! TL;DR Mixpanel lets you gather, analyze, and visualize data through different types of analytics reports.
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