Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention?
SaaStr
NOVEMBER 19, 2024
Dear SaaStr: Which Tactics Always Work to Drive Down Churn, and Drive Up Retention? The best tactic I’ve ever seen is a simple combination of 3 things: Measure it , Segment it , and Drive it Down — Irrespective of Where It is Today. Churn is a bummer, and high churn is bad. But I’ve yet to work with a SaaS company that can’t improve. First, measure Churn.
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