Mon.Jan 27, 2025

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Traffic Is Down; Revenue Is… Up?

Sparktoro

It’s weird times in the digital marketing universe. For decades, traffic and sales went together like peanut butter and jelly, cacio and pepe, palak and paneer. But, in the last few years, we’ve seen a deeply strange trend where the two have become unbound. In example after example, traffic can fall while revenue rises. Why is this happening?

Revenue 105
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7 Startup Website Examples and The #1 Design Tip From Each

The Daily Egg

There are several startup website examples lists to take inspiration from. And while you appreciate the generic best practices they provide, and the this is. The post 7 Startup Website Examples and The #1 Design Tip From Each appeared first on The Daily Egg.

Startup 147
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Inside Engagement AI and ChurnZero’s AI capabilities for customer teams

ChurnZero

Could you increase your customer teams productivity by 30 to 50 percent in the next 18 to 36 months? Or, to put it another way, could a CSM on your team, currently managing a $2m book of business, handle a $3m book of business with the same effectiveness by the end of 2027? You might hesitate to answer, but this is what your board and executives will expect, says You Mon Tsangand to meet those expectations, youll need to get on board with an AI-powered customer program.

AI 52
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Exactly What to Put On Your Thank You Page To Get A Sale

The Daily Egg

Youre probably like most people when it comes to a thank you page: you say thank you for the purchase or contact details, confirm what. The post Exactly What to Put On Your Thank You Page To Get A Sale appeared first on The Daily Egg.

Sales 130
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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The RevOps Playbook: How Owner.com’s CRO Scaled from $0 to $1B ARR

SaaStr

Introduction and Background Kyle Norton brings a wealth of experience as the CRO at SaaStr Fund-backed Owner.com and former leader of a $1B business unit at Shopify. His 15-year journey in sales and revenue leadership has culminated in a systematic approach to revenue operations that can transform chaotic startup environments into predictable growth engines.

Scale 250

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How Vertical SaaS Companies Can Build, Launch, and Grow Successful Payment Programs

Stax

Forward-thinking vertical SaaS companies recognize why adding payment processing capabilities is so beneficial. When implemented well, payment programs can open up added revenue streams and provide more value to your customers. While payment initiatives may vary from one SaaS platform to the next, their journeys often share common milestones. At Stax, we describe that journey in three key phases: build, launch, and grow.

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6 Best HIPAA-Compliant Analytics Tools

User Pilot

In the healthcare industry, the performance of your marketing strategy directly depends on whether you adopt HIPAA-compliant analytics tools or not. Because, while other industries can freely collect web analytics data for marketing use, this simple task comes with additional challenges for healthcare companies. The foremost challenge being: Implementing HIPAAs data security and privacy regulations down to the T.

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What’s Really Going in Venture Today: Deals Are Down, But Big AI Dollars Are Up. Per EY.

SaaStr

Actually, the days of Growth at All Costs are kinda back No, not for most overall But for most of those raising big venture capital rounds — Jason SaaStr 2025 is May 13-15 Lemkin (@jasonlk) January 24, 2025 So EY put together a good, succinct report on the VC markets today, combining their data with Crunchbase data to answer a seemingly basic question in venture capital today: Just whats going on in venture fundraising today?

AI 314
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How to Execute a UX Redesign in 7 Steps (+Practical Example)

User Pilot

Is your UX redesign strategy setting you up for success or steering you toward another expensive miss? Imagine youve just rolled out a redesign project, only to watch users struggle and bounce. Many UX teams dive headfirst into new layouts and features and then discover theyre solving the wrong problems. You can prevent this by focusing on genuine user feedback, having a deeper understanding of your audiences pain points, and validating your UX design strategy.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.