Inherent Churn vs. Fixable Churn: You Have to Attack Both
SaaStr
DECEMBER 12, 2024
So theres a theme Ive been working on with all the SMB-focused founders I work with and have invested in: # 1. The Goal for SMB SaaS is 100%+ NRR. Easy in enterprise, hard in true SMB. # 2. However, SMBs have a certain level of inherent churn. Thats often 3% a month or so. You can still make them super happy, but a subset of small businesses will churn at that rate anyway. # 3.
Let's personalize your content