SaaStr

NOVEMBER 3, 2024

So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?

Sales Hiring 284

Sales Hiring Sales Interviewing Startup 284

Groove HQ

NOVEMBER 3, 2024

Finding it difficult to determine how customers interact through your digital channels? Maybe your buyers have a hard time moving from one channel to the next with your brand? If your business fails to create a personalized experience across all channels, you’ll face low engagement rates, high bounce rates, and hampered customer satisfaction. The solution?

Development 66

Development Strategy Branding Engagement 66

SaaStr

NOVEMBER 3, 2024

Top Posts: #1. The State of SaaS Go-to-Market with Theory Ventures General Partner Tomasz Tunguz #2. The Cloud Bubble Lasted About 18 Months. How Long Will the AI Bubble Last? #3. One Thing is Clear: AI Is Leading to 1000+ New Competitors in SaaS #4. Genesys Files to IPO. Will 2025 Be The Year Of The “It’s Just Time” IPO? #5. “We Have Too Many Leads, And The Sales Team Doesn’t Want to Follow Up” And Top Videos and Pods: #1.

Cloud 273

Cloud AI SMB SaaS 273

Sixteen Ventures

NOVEMBER 3, 2024

Meetings as a Value Metric:Too often, we mistakenly equate the number of meetings with the value we’re providing to the customer. The assumption is that more meetings equal more engagement, and thus more value. However, this approach is fundamentally flawed. Value isn’t derived from the frequency of meetings; it’s derived from the outcomes those meetings […] The post Meetings as a Customer Success Metric: The Misguided Path appeared first on Customer-centric Growth by Lincoln Murphy.

Customer Success 57

Customer Success Metrics Engagement Growth Hacking 57

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

User Pilot

NOVEMBER 3, 2024

If you’re a product team evaluating user onboarding solutions , chances are you’ve found yourself asking, “Appcues or Pendo?” These two platforms are pioneers in the product adoption space, which explains why they often top the list for many businesses. But how do these platforms truly stack up against each other? In this article, we’ll dive into the strengths and limitations of both, highlighting key differentiators to help you make an informed decision.

Technical Review 52

Technical Review Software Review AI Search Onboarding 52