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So this isn’t a sub-tweet, or sub-post. I’m not talking about any close friends in sales here. But — there are a ton of folks I know that used to be great in sales. But not anymore. The other day someone who used to be an A+ sales leader emailed me about a position I’d introduced to him as a super hot start-up. The email to me was: “What do they do again?
Finding it difficult to determine how customers interact through your digital channels? Maybe your buyers have a hard time moving from one channel to the next with your brand? If your business fails to create a personalized experience across all channels, you’ll face low engagement rates, high bounce rates, and hampered customer satisfaction. The solution?
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Meetings as a Value Metric:Too often, we mistakenly equate the number of meetings with the value we’re providing to the customer. The assumption is that more meetings equal more engagement, and thus more value. However, this approach is fundamentally flawed. Value isn’t derived from the frequency of meetings; it’s derived from the outcomes those meetings […] The post Meetings as a Customer Success Metric: The Misguided Path appeared first on Customer-centric Growth by Lincoln Murphy.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
If you’re a product team evaluating user onboarding solutions , chances are you’ve found yourself asking, “Appcues or Pendo?” These two platforms are pioneers in the product adoption space, which explains why they often top the list for many businesses. But how do these platforms truly stack up against each other? In this article, we’ll dive into the strengths and limitations of both, highlighting key differentiators to help you make an informed decision.
Meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we fully understood the financial and strategic impact of meetings, we would likely conduct far fewer unproductive ones. There are three key types of costs associated with meetings: Direct Cost, Opportunity Cost, and Prioritization Cost.
Meetings are the most expensive activity in Customer Success Management, yet we often overlook their true cost. If we fully understood the financial and strategic impact of meetings, we would likely conduct far fewer unproductive ones. There are three key types of costs associated with meetings: Direct Cost, Opportunity Cost, and Prioritization Cost.
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