SaaStr
APRIL 18, 2024
Dear SaaStr: Why Do Some People Loathe Sales? People loathe sales because they are making the mistake of mapping their experiences as, essentially, Very Small Businesses, as the general experience of a corporate buyer. Yes, you and I just want to buy in one click, on a website. I rarely if ever want to talk to a salesperson. Just think about buying a car.
Buffer Resources
APRIL 18, 2024
Each year, fresh ideas, concepts, and technological innovations shape the creative design landscape. These influences give rise to a wave of new graphic design trends, revolutionizing how we conceive, craft, and engage with art. Many of these graphic design trends infiltrate the realms of business and marketing. Some influence web design, some make their way onto packaging, and others become a staple for social media branding.
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Chargebee
APRIL 18, 2024
Chargebee’s London-based user conference, beelieve, hummed with excitement as it united trailblazers and innovators from the subscription and revenue growth sector. A standout moment was the “beelievers” awards, honoring visionary leaders and organizations shaping the subscription landscape’s future. Let’s explore the winners in each category, highlighting their exceptional contributions to efficiency, transformation, retention, revenue growth, and leadership.
Subscription Flow
APRIL 18, 2024
How do you keep increasing your revenue in a marketplace that has reached its point of saturation? Dating apps like Tinder and Bumble, especially in wealthier countries like the US and France, have reached this point where they have become so popular among their potential users that they are now really struggling to find new users. In such a scenario, what subscription-based businesses like these dating apps usually do is they redirect their energies into improving their customer lifetime value
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Stax
APRIL 18, 2024
Accepting credit card transactions is no longer a decision of whether to but rather how to. With cashless now BEING king, credit and debit cards are the primary method for your customers to make payments. Pre-pandemic, 62.3% of consumer payments came through card payments. And electronic payments were at 14.2%, closing in on cash at 15.5%. While the figures aren’t from the COVID-affected spending period, it’s fair to assume that cash is down while cards and electronic payments are w
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Stax
APRIL 18, 2024
According to Forbes , “mobile payments are increasingly being used by U.S. shoppers as customers become more comfortable with the technology.” Not only are there a number of ways your customers could be using their mobile devices to give payments, but you as a business owner could be leveraging mobile devices to accept them as well. As stated by countless resources, mobile is the direction the payment technology space is heading.
User Pilot
APRIL 18, 2024
If you’re struggling to convert your website visitors into customers, your marketing conversion path may need optimization. Hence this guide. Read to find out what a conversion path in marketing is, why it matters, and its elements and stages. More importantly, learn how to build and optimize it for better business results. Let’s dive in.
Stax
APRIL 18, 2024
Independent Software Vendors (ISVs) and Software-as-a-Service Providers (SaaS) operate within the same market, thus creating a push-and-pull revenue dynamic. In this article, you’ll learn the differences between these providers and gain valuable insights for positioning your offerings successfully. TL;DR ISVs develop and distribute software products independently and often collaborate with hardware manufacturers and platform providers.
FastSpring
APRIL 18, 2024
FastSpring is proud to announce that our support team has won a Silver Stevie® award for Front-Line Customer Service Team of the Year in the “Technology Industries – Computer Software” category! FastSpring Support Rises to the Challenge It was clear to award judges that FastSpring’s team had moved strategically to make the voice of the customer the center of improvement efforts, with results showing in customer satisfaction (CSAT) scores, net promoter scores (NPS), and first response targe
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
Chargebee
APRIL 18, 2024
SA International (SAi) exemplifies the evolution crucial for businesses in modernizing billing systems, transitioning seamlessly from a traditional homegrown setup to Chargebee’s modern subscription management platform. This strategic move not only enhanced operational efficiency but also significantly boosted growth, showcasing a forward-thinking approach and adapting to technological advancements and market demands.
CloudKettle
APRIL 18, 2024
What is it and what are the benefits? The Salesforce ecosystem powers the Sales and Service engines at some of the world’s largest companies. Historically, organizations have had to rely on third-party providers to integrate voice—one of the most vital channels of communication—into this platform. However, there is now a native option available, thanks to […] The post Service Cloud Voice Primer appeared first on CloudKettle.
ChurnZero
APRIL 18, 2024
Congratulations – you’re adopting a digital customer success strategy! Those are some big shifts – whether it’s updating your books , implementing a new management system, or revamping the tools, resources, and customer journeys you already have. So, now what? Make sure you’re still delivering high-touch, one-to-one engagement. Wait, say that again?
BetterCloud
APRIL 18, 2024
Is your tech stack becoming a monster you can’t quite control? You’re not alone. Many organizations struggle with a hidden cost culprit: unmanaged Software-as-a-Service (SaaS) spend. Subscription fees pile up like a forgotten gym membership, quietly eroding your budget. Worse yet, a lack of control over these expenses can lead to security vulnerabilities and compliance headaches.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
CloseSaaS
APRIL 18, 2024
Level up your sales game with 11 sales closing phrases that convert. This guide will explain how to keep a deal moving and turn prospects into customers.
Kalungi
APRIL 18, 2024
Looking for a Chief Marketing Officer should not be a task taken lightly. CMOs are in charge of managing all marketing operations, they contribute to growing sales, finding new business opportunities, and are responsible for planning, executing, and overseeing all your marketing activities A qualified Chief Marketing Officer (CMO) shouldn't just be skilled to do the job, they should also fit your company's culture and have a proven track record of driving measurable results.
FastSpring
APRIL 18, 2024
For many SaaS and software companies, international sales are a key part of their growth trajectories. Some businesses outgrow their home countries after a seed or startup period that saw initial success domestically, while some businesses founded with niche markets or in smaller countries may need international sales as table stakes on day one. But with international growth comes a long list of international business concerns about how to appeal to potential customers in new countries.
User Pilot
APRIL 18, 2024
Looking for the best customer segmentation examples? You’ve come to the right place. They can help you understand how to target your marketing better to increase product engagement and usage. It’ll also help you figure out if you should segment users based on their age, company size, or pain points. Let’s get started. TL;DR Customer segmentation involves dividing your customers into different groups based on common characteristics, such as age, gender, industry, device type, and comp
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Buffer Resources
APRIL 18, 2024
Everything TikTok can do, Instagram can do better — and vice versa. While the other social media platforms have been racing to keep up with TikTok’s short-form video offering since it burst onto the market in 2016, TikTok has flipped the script with the launch of its own photo-sharing app. TikTok Notes , a direct rival to Instagram’s original offering, is now available to download in specific regions.
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