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By Kegham Khrigian Empowering Your Channel Partners: The Key to Revenue Growth For SaaS and MSP businesses, channel partners are more than just intermediariestheyre strategic assets that can significantly amplify your reach and revenue. But while channel ecosystems offer immense potential, they also present unique challenges. Without the right strategies, tools, and processes in place, these relationships can falter, leading to inefficiencies, lost revenue, and strained partnerships.
So Cloud and SaaS have had a bit of a rollercoaster the past 4 years, from the boom times of 2020-2021, to the tougher times overall of 2023, to the AI boom of 2024+. But one thing has done well through all of it: security. We always need it, and the threats keep coming. And Cloudflare has been one of the biggest beneficiaries. It just keeps on going: $1.7B+ ARR 28% growth (!
Direct response marketing is a set of techniques, copywriting methods, and advertising strategies designed to elicit an immediate response from your target audience, like subscribing. The post Direct Response Marketing vs Branding: When to Use Each appeared first on The Daily Egg.
With both high complexity and large volume, data within SaaS apps can be difficult to protect. Ensuring its privacy and security requires the proper infrastructure, people, processes, and practices in place. This is why security teams require SaaS security assessments. But whats in them? Get answers to these 7 key InfoSec questions when buying your next SaaS app.
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Let’s be honest, onboarding in SaaS can feel like navigating a labyrinth. As product managers and onboarding specialists, you’re juggling a million priorities: feature adoption, activation milestones, reducing churn… And crafting the perfect email sequence that guides users to success? That often falls to the bottom of the to-do list.
Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.
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Link prospecting is the process of finding quality websites that might link to your content. It is an essential step thats part of any link. The post 6 Link Prospecting Methods That Work and 5 That Dont appeared first on The Daily Egg.
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
Find out how flexible pricing strategies can elevate your ARPA metric and transform your revenue potential. Discover more inside. The post How to Improve Your ARPA Metric With Pricing Strategies first appeared on SaaS Metrics.
/ Landing pages How to calculate statistical significance for your A/B tests By Josh Gallant. Updated on January 15, 2025. 9 min read What do particle physicists and marketers have in common? (Dont worry, this isnt the setup to a corny joke.) Both spend a lot of time figuring out whether or not their test results are statistically significant. If youve spent any amount of time researching conversion rate optimization (CRO) and A/B testing, then youve probably come across the term statistical sig
Unlock the secrets of Salesforce CPQ's superior automation and integration features that outshine Microsoft Access—discover how it transforms your sales process. The post Key Features of Salesforce CPQ That Outperform Microsoft Access first appeared on SaaS Metrics.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
While some might dismiss sector-specific vertical SaaS software as ‘too small’ or ‘too niche’, companies like Veeva ($40B), Clio ($3B), Toast ($1.3B), and Slice ($1B) have proven there’s massive value in going deep rather than broad. Mangomint has quietly built an impressive vertical SaaS business in the spa and salon space, growing 100% year-over-year to approach $20M ARR with 110% NRR.
One of the gaming industry’s first major events of 2025 is approaching, and FastSpring is thrilled to announce our participation at the prestigious Taipei Game Show. As a sponsor at booth B36, we’re ready to demonstrate how gaming studios can seamlessly expand their global reach and streamline their payment operations. The Taipei Game Show stands as a cornerstone event in the Asian gaming market, attracting over 1,800 industry professionals from more than 35 countries annually.
There’s no two ways about it: video is the way people prefer to consume content in 2025. Buffer’s data shows that when it comes to social media platforms video outperforms every other type of content by a landslide — and that’s on all platforms. Whether you’re a social media marketer, content creator, or influencer, video content should be a key part of your growth and marketing strategy.
Introductory note from Rand: In case you missed Paddy’s December post about this extraordinary research, let me give him a brief intro: Paddy’s had a long career in marketing agencies, and now coaches other agency owners and runs The New Leader newsletter (Im a happy subscriber).
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Since companies started using them in the early 2000s, session replays have seen continuous adoption, with Research Nester projecting a 13.3% CAGR in the next couple of years. But are you missing out if you haven’t embraced this powerful technology? Todays guide takes a deep dive into session replay for enterprise companies. Well explore: The main use cases.
Artificial intelligence (AI) has gone from being a futuristic concept to a practical tool we interact with daily. Not sure of something? Just ChatGPT it, right? At the heart of this AI revolution are Large Language Models (LLMs) , which power everything from virtual assistants and chatbots to content generation tools and customer service applications.
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