Thu.Feb 13, 2025

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Top 5 best practices for user lifecycle management

BetterCloud

Back when you had one or two applications in your tech stack, user lifecycle management was a breeze. But as SaaS usage grows, so do the complexities of managing the user lifecycle at scale. These challenges are further compounded by the decentralized nature of SaaS applications, where user data and access controls are often spread across multiple systems, making it difficult to maintain a comprehensive view of user activity and ensure consistent enforcement of security policies.

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Carta: 62% of Start-Ups Fail. And 1.3% Become Unicorns.

SaaStr

So Carta has some interesting new data from all of its start-ups from The Class of 2018 here. Every start-up dataset is a bit different. Some are broader than Carta, some narrower, but Carta is a good proxy for typical tech start-ups that raise a seed round. And what happens after that seed round? Within 7 years, 62% of start-ups shut down. But of the ones that raise seed capital?

Metrics 270
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LinkedIn is my #1 Source of New Clients as a Consultant — Here's My Exact Process

Buffer Resources

As a consultant, having a flow of high-quality clients is a must for steady, sustainable business growth (and making the rent every month). Thankfully, LinkedIn can make this a whole lot easier. While many lead generation channels need constant investment in ads or sales (things that solo consultants often don’t have the budget for), LinkedIn offers a way to bring new clients to you.

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AI is Driving a Freemium Renaissance. Run Toward It.

SaaStr

So there are two massively different vibes in B2B and Cloud and SaaS today: Folks fighting to keep slowing growth going. Which, perhaps ironically, leads vendors to be less customer-centric. Here, we see threats when customer attempt to cancel, big price increases every year, and renewal managers trying to force customers to buy extra seats they don’t need. but also In high-growth AI-fueled spaces, massive competition as well.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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What To Expect From Apollo Next with Tyler Phillips

Predictable Revenue

Tyler Phillips, Principal PM of AI at Apollo.io, explains how their latest AI power-ups transform outbound sales. The post What To Expect From Apollo Next with Tyler Phillips appeared first on Predictable Revenue.

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The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue

Blulogix

By Inga Broerman The Renewal Blind Spot: Where Subscription Businesses Lose the Most Revenue Renewals should be a source of predictable, recurring revenue yet for many subscription businesses, they are a pain point filled with inefficiencies, missed opportunities, and revenue leakage. Instead of treating renewals as a strategic driver of growth , companies often focus almost exclusively on customer acquisition , assuming that renewals will happen automatically.

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Your Fast Track to Mastering Keyword Gap Analysis

The Moz Blog

Finding the right keywords can feel like navigating a busy train station. Which direction leads to your destination? What's the most efficient route? Keyword Gap 2.0 is your express ticket to competitive insights.

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💖 Celebrating Our Nimble Customers – You’re the Heart of It All!

Nimble - Sales

At Nimble, our customers arent just part of our storythey are the story. From small businesses making a big impact to entrepreneurs changing the game, were constantly inspired by the amazing work you do. Thats why were dedicating this blog The post Celebrating Our Nimble Customers Youre the Heart of It All! appeared first on Nimble Blog.

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10 Things to Look for In a Session Replay Platform

User Pilot

Looking for the perfect session replay platform but feeling lost in the sea of options? You’re not alone. With solutions ranging from simple recording tools to full-featured analytics platforms, the big question is whether to choose a standalone tool or an all-in-one solution. After analyzing 50+ platforms and interviewing dozens of product teams, we’ve uncovered what actually matters when selecting a session replay solution in 2025.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Best Examples of Sales Pitch for Website Development

Nimble - Sales

A compelling sales pitch is essential for closing deals in the website development industry. With businesses constantly seeking ways to enhance their online presence, a well-crafted pitch can set a developer apart from the competition. Below are two exemplary sales The post Best Examples of Sales Pitch for Website Development appeared first on Nimble Blog.

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How to Interpret Customer Data with Data Visualization Tools: Expert Insights for Product Teams

User Pilot

You know your product collects tons of data. But what good is it if your team cant make sense of it? Data visualization tools help turn your messy spreadsheets into clear, interactive insights. The best ones dont even need SQL or data science skills. Because product analytics should be easy and accessible for everyone, not just data experts. So where do you find the right tools?

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