User Pilot
JULY 22, 2024
An effective product expansion strategy is the fuel that propels a SaaS business forward. It enables you to capture new markets, increase revenue, and solidify your competitive edge. But navigating the complexities of product expansion can be tricky. In this article, we explore the benefits and challenges of this critical aspect of product management.
SaaStr
JULY 22, 2024
So lately I’ve watched a lot of new VPs of Sales crash and burn when they start. Is it their fault? The CEO’s? The VCs? It really doesn’t matter in the end. One thing I do know is a lot of mistakes are avoidable. You’re going to possibly laugh at a few, but here are the Top 10 Mistakes I’ve Seen New VPs of Sales Make The First Week on the Job.
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Buffer Resources
JULY 22, 2024
Paid advertising on social media is an immediate way to boost the reach of your content — particularly when it comes to a power platform like Facebook. With over 3 billion monthly active users , it's little wonder that Facebook is the most popular social media platform for running ads. But the Facebook algorithm is a tough nut to crack, especially if you're just starting out — whether you're a small business owner, a creator, or a social media manager — so the
SaaStr
JULY 22, 2024
Dear SaaStr: What Should One Do After a Failed Startup? If it “failed” after < 12-24 months or so, and you didn’t raise any or too much money — it doesn’t matter too much. No one will care. And there’s no need to explain yourself, apologize, or feel like a failure. No need. Dust yourself off, and decide if you want to do another one.
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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.
Sparktoro
JULY 22, 2024
Classic content marketing is dead. I don’t say that lightly. Most digital marketing techniques don’t truly die, but the old way of doing content marketing–finding high-volume keywords, then writing blog posts that target those keywords and trying to get your post ranking in Google for them; dead. Why?
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
User Pilot
JULY 22, 2024
Negative word of mouth is a pervasive challenge in today’s digital-first world, where a single negative review or comment can quickly escalate into a full-blown crisis. This is particularly challenging for SaaS companies because most SaaS buyers rely on online reviews to make a buying decision or continue using a service. But negative word of mouth is not just an unavoidable risk; it’s an opportunity.
Groove HQ
JULY 22, 2024
Customer-facing roles are vital. They shape the only interactions most people have with your company. So it’s essential to hire team members with the empathy and communication skills to turn a negative experience into a positive one. At the same time, you may not have the resources to hire a robust customer service team. So […] The post 5 Customer Service Roles Your Small Business Needs appeared first on Groove Blog.
User Pilot
JULY 22, 2024
In a fast-paced industry like SaaS, leveraging business analytics effectively can be the key to staying competitive and driving product growth. Business analytics offers invaluable insights that help SaaS companies optimize operations, enhance customer experiences, and make data-driven decisions. In this guide, we’ll explore the various types of business analytics, delve into practical use cases, and highlight the best tools to empower your strategy.
SaaS Metrics
JULY 22, 2024
Curious about mastering SaaS security and compliance essentials? Discover how to safeguard your data and stay ahead of evolving threats and regulations. The post A Simple Guide to SaaS Security and Compliance first appeared on SaaS Metrics.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
User Pilot
JULY 22, 2024
By tracking patient engagement metrics, healthcare organizations can improve patient satisfaction, deliver better patient outcomes, and optimize financial performance. In this article, you will discover 12 patient engagement metrics to track – and why they matter. You will also learn how to leverage analytics dashboards to track them efficiently for better-informed decision-making.
SaaS Metrics
JULY 22, 2024
The essentials of SaaS security for non-techies—discover how to protect your data and ensure compliance in just a few simple steps! The post SaaS Security 101: What Non-Techies Need to Know first appeared on SaaS Metrics.
User Pilot
JULY 22, 2024
Wondering which customer engagement metrics to track? If yes, we’ve got your back! In this article, we discuss 12 key metrics you should cover – and why. We also look at the benefits of tracking user engagement for SaaS product teams! Let’s get started! TL;DR Customer engagement metrics measure how often customers interact with the product, how deep their involvement is, how satisfied they are with the product, and how valuable they find it.
Scytale
JULY 22, 2024
Scytale launches a new feature, allowing customers to create tickets in Scytale and have them sync directly in Jira for easy compliance management. New York, NY, July, 22, 2024 We are thrilled to introduce an exciting new feature to our compliance automation solution – a Jira Integration, designed to revolutionize your audit-readiness process by allowing you to address action items directly in Jira.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
User Pilot
JULY 22, 2024
Product positioning is crucial in product management to attract prospects and stand out in your niche. But how can you start crafting an effective positioning strategy that appeals to your target audience? Let’s explore the steps to develop a solid positioning statement and some examples of successful brand positioning from other companies. TL;DR Developing a solid product positioning strategy involves several key steps.
How To Buy Saas
JULY 22, 2024
The advent of social media marketing services may have happened a considerable time ago, but in recent times, the trend of using these services has gained significant traction. With the increase in the number of social media platforms and the ever-growing competition, social media growth services have also increased in number. While many sites offer genuine services to promote real growth, there are an equal number of services with high claims but fake services.
Cobloom
JULY 22, 2024
Every B2B SaaS business needs demand for its solution in order to grow and reach scale. The most successful SaaS companies don't just invest in sporadic marketing campaigns or the latest outbound sales gizmo. They do something different. They build a scalable demand generation engine, which consistently generates new qualified sales opportunities every single quarter.
How To Buy Saas
JULY 22, 2024
A patient portal is a secure online website that gives patients convenient 24/7 access to their personal health information and medical records from anywhere with an internet connection. Developing a high-quality patient portal has become necessary for healthcare providers seeking to improve patient engagement, satisfaction, and outcomes through enhanced transparency, access, communication, and self-management tools.
Speaker: David Warren and Kevin O'Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
Buffer Resources
JULY 22, 2024
Organic social media marketing is a long game. You need to abide by a social media calendar and post consistently, hop on trends, and have a lot of patience before you see tangible results. But what if you want some quick wins under your belt? Enter: Social media advertising. It’s an arm of social media marketing where you spend money to reach the right audience.
Panintelligence
JULY 22, 2024
Key takeaways Understanding what financial technology (Fintech) is and its role in transforming financial services. Exploring the various categories and examples of Fintech companies that are revolutionizing the financial industry. Recognizing the impact of Fintech on financial inclusion and service efficiency, and its promising future. What is Fintech?
Buffer Resources
JULY 22, 2024
One of the best aspects of social media is being able to share something with your followers, but other social media platforms make reposting a bit easier. On Twitter/X, you can retweet. On Facebook, there’s the option to share a post. And on Instagram, you can repost, which is essentially a way to share a picture from another Instagram user with your followers.
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