Wed.Jan 29, 2025

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SaaStr’s CRO+CEO Poker Night at Annual is Back!! May 14th!! Apply Now

SaaStr

We’re back! The first SaaStr Annual CRO + CEO Poker Night was a smash hit in 2024, so we’re bringing it back even bigger and better for 2025!! May 14 4pm on at SaaStr Annual. We’ll connect over poker, food, drinks and more: 200+ top Cloud, SaaS and AI CROs and VPs of Sales with 150+ top Cloud, SaaS and AI CEOs and founders Note: you must be at $1m ARR or above to apply, and you must be an exec or founder of a software company (no service providers or agencies or consulting firm

AI 261
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What Was Klout and Why Did It Matter?

The Daily Egg

Klout was an analytics company that gave social media users a “Klout Score” between 1 and 100 based on their activity on social media platforms. The post What Was Klout and Why Did It Matter? appeared first on The Daily Egg.

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The Truth About Validating Your Startup Idea with Mase Issa

Predictable Revenue

Starting a company often feels like standing at a crossroads, overwhelmed by countless possibilities and opinions. The post The Truth About Validating Your Startup Idea with Mase Issa appeared first on Predictable Revenue.

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Keyword Cannibalization: What it is and How to Fix it

The Moz Blog

Are you losing rankings due to multiple pages competing for the same keyword? Learn how to find and fix keyword cannibalization issues.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Hotjar Session Replay Reviewed: Why Userpilot Offers More for Product Teams

User Pilot

Hotjar is one of the most popular behavior analytics tools on the market and the go-to platform for heatmaps among many companies. But is Hotjar session replay the best tool for your SaaS business too? You see, just because a tool is great for one use case, doesnt automatically mean it will be for others as well. And in my humble opinion, this is the case with Hotjar.

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What Should You Look for When Tracking User Behavior?

User Pilot

Many product people fall into a common trap when tracking user behavior by focusing too much on numbers or relying only on user feedback. The truth is that you need to find the silver lining between quantitative and qualitative data to analyze user behavior effectively. Quantitative data shows you what users are doing. But if you want to get to the heart of things, you need to understand the why behind those actions and how users interact with your product.

Scale 52
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Why One-Pagers Are Dead (And What to Send Instead)

Sparktoro

Recently I said that nobody wants your one-pager. Some of you disagreed, one of you quoted Limp Bizkit at me, a handful of your AI-generated replies agreed with me, but mostly, you agreed with me. The problem with one-pagers is that they’re a frequently-asked-for asset that doesnt address the true need.

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Why Your Marketing and Sales Teams Need to Stop Working Separately

Inturact

Your marketing team generates leads, but sales say they're not the right fit. Your sales team closes deals, but marketing can't seem to replicate what worked. You're hitting your numbers, but it feels more like luck than strategy.

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5 Interesting Learnings from Procore at $1.2 Billion in ARR

SaaStr

So Procore is the Vertical SaaS leader you need to follow if you’re in any type of Vertical SaaS. It took a while to take off, but then as mobile took off and more, it accelerated and grew to become the #1 player in construction SaaS. Today they are at: $1.2 Billion in ARR Growing 19% 12% Free Cash Flow margins And worth $11.6 Billion — an impresive 10x ARR Procore is what a 10x ARR Vertical SaaS leader looks like. 5 Interesting Learnings: #1.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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Consistent Posting Means 5x More Likes, Comments, and Shares: Study

Buffer Resources

There's a lot you can do to boost your chances of success on social media — optimize your content for engagement, find your perfect posting times, master the art of thumb-stopping hooks. But even these smart tactics don't guarantee success. Few things do when it comes to navigating social media algorithms and ever-changing audience behavior.

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When and How to Launch a New Business Line With Justworks’ Head of Product & GTM

SaaStr

The Real Playbook: How Justworks Successfully Launched and Integrated a New Business Line The straight truth about launching a new business line, learned from Justworks’ journey into payroll services. Let’s break down the key learnings and metrics that matter from Justworks’ Head of Product and GTM for Payroll. And how she and Justworks launched that new product line.

Scale 260
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Introducing Streaks: Your Path to Social Media Consistency

Buffer Resources

Staying consistent on social media is one of the best routes to success on any platform — though that's easier said than done. Which is why we wanted a way to make this easier (and more fun!). Enter: Streaks! What are streaks? Streaks is more than just a feature — it's your personal trainer for social media content creation. The concept is beautifully simple: share a post every week, and watch your streak count grow.

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Effectiveness Of Cold Calling And SEO

Teamgate

Implementing various tools and practices, up-to-date businesses strive to capture and hold leads. And for many reasons, this can often force business owners to run around in circles. Modern companies have chosen online marketing as the primary tool for their promotion, but we should also consider offline methods to generate leads and increase sales.

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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Top Job Openings at AI Companies for AI Product Managers (+Star Candidates)

User Pilot

The job market is buzzing with opportunities and talented professionals, so I wanted to help simplify the process for everyone. Below, youll find three standout AI-related job openings paired with exceptional candidates Ive carefully selected. Top AI product manager job opportunities at AI companies Looking for a job in AI Product Management? Here’s a highlight reel of the coolest openings right now: 1.

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Kellblog Predictions for 2025

Kellblog

Im late with this years predictions post because Ive discovered that writing while recovering from knee surgery, zonked on painkillers, is a surprisingly difficult endeavor. Onward, through the fog. And apologies for the delay. Im always humbled by the act of making predictions. A few months ago, I was in London, sipping champagne at the BAFTA , improbably discussing the mast on Mike Lynchs superyacht.

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7 Product Analytics Mistakes You’re Making (+Solutions)

User Pilot

In 2006, British mathematician Clive Humby made the infamous statement: Data is the new oil. This wasnt just a catchy phrase; it was a powerful metaphor. Like oil, raw data needs to be refined, processed and turned into something useful because its value lies in its potential. Unfortunately, most people have yet to understand what it truly means to use data.