Guide on Customer Lifetime Value (LTV) for SaaS Businesses
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MAY 22, 2024
First impressions are rarely the last impressions, but they can prove to be just that for your company if you do not strategize a high customer lifetime value (LTV) for SaaS businesses. This can be a costly first impression since statistics show that acquiring a new customer is 5 times more expensive than retaining an existing one. ( Churn is expensive!
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