Mon.Jan 06, 2025

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The 2025 Blueprint for Scalable Growth in the Subscription Economy

Blulogix

By Inga Broerman The 2025 Blueprint for Scalable Growth in the Subscription Economy The subscription economy is entering a pivotal year. By 2025, the landscape will be more competitive, innovative, and complex than ever before. Trends like usage-based pricing , complex provisioning , industry consolidation , and evolving regulatory landscapes are reshaping how businesses operate and thrive.

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Never Hire a “Strategist” Unless That’s Exactly What Your Want

SaaStr

So some folks are going to disagree with me on this post, but I’m close to 100% right on it, and it will save you a ton of pain and time and money. Never hire someone who describes themselves as a “Strategist” unless that’s what you really, really want. Especially today. So many folks want to be strategists, do audits of what you do, and give you ideas.

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How to use landing page sales funnels to convert more visitors

Unbounce

/ Landing page optimization How to use landing page sales funnels to convert more visitors By Josh Gallant. Updated on January 6, 2025. 14 min read Ahh, the funnel. Despite what you may be hearing through the grapevine, the marketing conversion funnel is most definitely still alive and well When its built right, that is. In order to build funnels that actually convert, you first need to fully understand what the core stages of the marketing funnel are, what the goals are at each stage, and the r

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It’s Not Just You: Founders Worry More About the Competition as They Scale, Not Less

SaaStr

VC firm High Alpha and Paddle did a survey of what keeps founders up at night. More here. One that surprised me a bit was that founders worry more about competition as they scale: 22% of founders worry about competition in the early days, but the swells to 50% at $50m ARR. It probably makes sense on many levels. The bigger you are, the more competition you have.

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Going Beyond Chatbots: Connecting AI to Your Tools, Systems, & Data

Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage

If AI agents are going to deliver ROI, they need to move beyond chat and actually do things. But, turning a model into a reliable, secure workflow agent isn’t as simple as plugging in an API. In this new webinar, Alex Salazar and Nate Barbettini will break down the emerging AI architecture that makes action possible, and how it differs from traditional integration approaches.

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The top 2025 customer success trends predicted by SaaS experts

ChurnZero

Whats the one thing that wont change in customer success this year? The pace of change itself. So how should you position yourself for 2025s incoming customer success trendsand should you be nervous, optimistic, or a cautious blend of both? “Over the past two years, every less-than-best practice in CS has been scrutinized: where it should live, how it should look, who owns what, writes ChurnZero CEO You Mon Tsang in the most recent Customer Success Leadership Study.

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Top tech trends for 2025: An AI revolution

Panintelligence

2024 was a challenging year, and there are no two ways to go about it. Some businesses struggled to keep their doors open, while others proved just how resilient they could be. Now that we've stepped into 2025, let's hope for a better year and talk about the future. As we explore the top tech trends 2025 promises to deliver, here are my picks for what to watch.

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What Is the ARPA Metric, and How Is It Calculated?

SaaS Metrics

See how ARPA reveals insights into customer value and boosts strategic planning by calculating average revenue per account in SaaS companies. The post What Is the ARPA Metric, and How Is It Calculated? first appeared on SaaS Metrics.

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The Biggest Mistake We Make When Asking: “Where Are My Customers?”

Sparktoro

It’s January, and that means many marketers are tasked with a project to identify new channels and sources of influence for new potential investments. This year is likely more active than most given the decline of Google search traffic, the rise of AI, the Twitter exodus, and the meteoric growth of Threads and Bluesky.

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Common Challenges in Ratable Revenue Recognition and How to Overcome Them

SaaS Metrics

Facing ratable revenue recognition hurdles? Discover solutions to streamline your processes and ensure compliance—your financial accuracy depends on it. The post Common Challenges in Ratable Revenue Recognition and How to Overcome Them first appeared on SaaS Metrics.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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CRM Best Practices for Med Spa

Nimble - Sales

Customer Relationship Management (CRM) systems are essential tools for med spas striving to deliver exceptional client experiences while maintaining operational efficiency. By leveraging CRM effectively, med spas can build long-term relationships with clients, streamline appointment management, and optimize marketing efforts. The post CRM Best Practices for Med Spa appeared first on Nimble Blog.