Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially?
SaaStr
MARCH 23, 2024
Dear SaaStr: Why Do Most Entrepreneurs Under Price Their Offerings Initially? Yes, most of us at first under-price and then slowly raise prices as we gain confidence. It’s because (1) we aren’t trained sales leaders, and (2) we worry most about not losing the deal. Founders know the value of a key logo can be 10x-100x the value of the contract itself.
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