Wed.Mar 27, 2024

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Conversational Commerce: Redefining Marketing through Chatbots

SaaS Metrics

Conversational commerce emerges as a dynamic force reshaping conventional approaches. At its core lies the integration of chatbots, revolutionizing customer engagement and transactional interactions. This column delves into the transformative impact of conversational commerce, elucidating its mechanisms and implications for businesses. Central to this discussion is the concept of what is chatbot.

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5 Interesting Learnings from HubSpot at $2.4 Billion in ARR

SaaStr

So we’ve probably covered HubSpot more than any other SaaS and Cloud leader on this 5 Interesting Learnings series, but there’s a good reason for it: First, HubSpot is a lot like most of us. It sells sales, marketing, support and more tools. And second, so many of us use HubSpot. The majority of the SaaStr community uses HubSpot! So it’s very … tangible.

Scale 290
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5 Trends in Content Localization + 1 to Keep an Eye On

The Moz Blog

From tailored product offerings to studying evolving SERPs worldwide, learn how multinational brands navigate linguistic and cultural nuances to connect authentically with consumers.

Trends 136
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AI Day is Streaming Live TODAY – Here’s how to tune in

SaaStr

Where SaaS Meets AI LIVE TODAY! SaaStr AI Day is starting soon and will be live streaming today! Use the links below at each session’s designated time to tune-in live and join the Zoom session room. Or you can also watch the livestreams on the SaaStr YouTube Channel. *All times are in PDT (Pacific Daylight Time) 8:30-9:15 AM PDT How to Navigate the Shift to Generative AI with PagerDuty’s CEO and SaaStr’s CEO Speakers: Jennifer Tejada, Chairperson and CEO, PagerDuty Jason Lemki

AI 277
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Trellus.ai’s Journey to PMF

Predictable Revenue

The journey of Trellus, as shared by its founders Dom and Ajinkya on the Predictable Revenue podcast, hosted by Collin Stewart. The post Trellus.ai’s Journey to PMF appeared first on Predictable Revenue.

Revenue 130

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What are omnichannel payments? (plus the benefits of offering a unified payment experience)

Payrix

Payment transaction types and touchpoints are becoming more accessible and diverse. Online and offline payments, credit cards, digital wallets, and ACH — the more commerce intersects with our daily lives, the higher the expectations for simple and intuitive payments. Business frequently overlaps online and off, in one channel or another, and if consumers can make a payment one way somewhere, they want to make it everywhere.

Payments 130
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I Posted LinkedIn Carousels for a Week – Here's What Happened

Buffer Resources

In our article on the best type of content to post per platform , we discovered something interesting: LinkedIn carousels get the third highest engagement after videos and images. Perhaps more interestingly, we also discovered that LinkedIn is the social media channel where we saw the smallest difference between the various media types. For example, video posts only ranked 0.1 percent higher than photo posts, and photo posts were only 0.4 percent higher than PDF carousels.

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What Is Secondary Navigation? [+ Examples]

User Pilot

How often have you clicked away from a page simply because you couldn't find what you were looking for? The secondary navigation of your website or application can make or break product engagement —that’s how essential it is. That said, let’s explore some secondary navigation examples, the role of secondary navigation in UX, the key differences between primary and secondary navigation, and share some strategies to aid your navigation.

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Video of Balderton Webinar on Efficient Growth via Entering New Markets

Kellblog

Just a quick follow-up post to share the video from the recent Balderton event I did on opening new markets as the key to durable, efficient growth. I previously shared the slides here. Now, thanks to Balderton, I’ve got video, embedded below. Thansk to Balderton for hosting and to everyone who attended this event. The post Video of Balderton Webinar on Efficient Growth via Entering New Markets appeared first on Kellblog.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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BlueSnap Global Payments for NetSuite Offers Seamless, Optimized Payments for NetSuite Customers

BlueSnap

With our new BlueSnap Global Payments for NetSuite SuitePayments app, built using the Oracle NetSuite SuiteCloud Platform, more businesses can easily accept payments from their customers, wherever they may be. The post BlueSnap Global Payments for NetSuite Offers Seamless, Optimized Payments for NetSuite Customers appeared first on BlueSnap.

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Smooth sailing: Simplifying mergers with automated onboarding

BetterCloud

A merger and acquisition (M&A) process from the outside can seem like magic, but it’s really a strong IT team that is behind the curtain. The IT and HR teams tasked with managing an M&A shoulder the immense responsibility of seamlessly integrating two distinct companies, often operating in different parts of the world, sometimes requiring immediate action.

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How to Debug and Troubleshoot Software Issues Effectively?

How To Buy Saas

Debugging and troubleshooting are essential skills for any software developer. The ability to methodically track down bugs and fix issues in code is crucial for writing stable, production-ready software. While debugging can often be frustrating and time-consuming, it is a mandatory part of the development process. Mastering debugging best practices allows developers to squash bugs faster and build more resilient applications.

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10 Event Analytics Use Cases for SaaS [+ Examples]

User Pilot

Event analytics is a great way for SaaS companies to study user interactions to gain actionable insights into the customer journey. Knowing what steps users take to perform an event can help uncover friction points that are ruining the customer experience. While there are several benefits to it, performing such product analytics isn’t always easy.

SaaS 105
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The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!

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Pixel-Perfect Design: Fine-Tune Your Website’s Look

How To Buy Saas

The smallest details can make the biggest difference. A website that looks polished, professional, and perfectly aligned with your brand inspires confidence and enhances user experience. This concept is known as “pixel-perfect design.” It’s the meticulous control over every visual element—ensuring fonts, colors, spacing, and images render exactly as intended, regardless of the viewer’s device or browser.