Thu.Jun 20, 2024

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5 ISV Partner Program Considerations SaaS Companies Should Keep in Mind

Stax

The SaaS space is one of the most dynamic industries out there, which is why smart comapnies team up with strategic partners to drive growth and innovation. Enter ISVs, which play a crucial role in enhancing and extending the capabilities of SaaS solutions. An ISV partner is a software vendor that partners with an ISV and provides additional services or technology.

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The Series A Crunch or the Seedpocalypse of 2024

Tom Tunguz

2012 was the year of the Seedpocalypse. Also called the Series A Crunch, a fear gripped Startupland : raising a Series A. Two years later, this indigestible excessive bolus of fundraising rounds hit the Series B market & Series Bs became the most challenging round to raise. Whenever there are “too many” of fundraises of one type, the next round becomes the hardest to raise.

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How To Balance Deep Copywriting Research With a Deadline

The Daily Egg

All the words you see on product packaging, the marketing emails you receive, the websites you browse, and even the advertisements delivered. The post How To Balance Deep Copywriting Research With a Deadline appeared first on The Daily Egg.

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Unlocking the X-Factor: A How-To on Accelerating Business with AI with IBM

SaaStr

AI is the X-factor for your business, and it can lead to exponential growth. Dawn Herndon, Vice President of EMEA Build & ISV Partnerships at IBM, shares the areas where AI can accelerate your business and the different factors you need to consider as you build products and solutions to sell. People may not often think of IBM as a tech company that develops AI technology, but they’ve been doing it since 1956.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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FastSpring at Turing Fest 2024!

FastSpring

Ready to join the ultimate gathering for tech enthusiasts and innovators? If so, join FastSpring at Turing Fest 2024! Look for the signage to the FastSpring Meeting Space, where there’s plenty of room to sit down and chat in person! Join us at the Edinburgh International Conference Centre in Edinburgh, Scotland on July 9 and 10 for an extraordinary event dedicated to all things technology and innovation.

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Reddit is My Surprising Secret to Marketing Success: Here’s How I’ve Used it to Grow My Business

Buffer Resources

Like many small businesses, I had essentially zero marketing budget when I started my PPC (pay per click) agency Getuplead. Even though my colleagues and I are experts in handling paid marketing for other brands, it wasn’t something we could initially afford to do ourselves. But with so many competitor agencies out there, it was hard to stand out without getting our brand in front of customers via ads or by ranking at the top of search results.

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How to Align Your Marketing and Customer Success Teams

Inturact

Your customer success marketing team's efforts can be much more fruitful and yield tangible results once you prioritize alignment. The idea is to not direct energy only toward increasing engagement with potential customers and expanding your consumer base.

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What is white label analytics and why does it matter for SaaS businesses?

Panintelligence

In today's data-driven world, businesses are constantly seeking ways to enhance their offerings and provide more value to their users. One effective strategy is the integration of advanced analytics into their software products. In this blog, we explore white label analytics, its benefits, and why it is a necessity for SaaS businesses. What is white label analytics?

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