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Interested in learning more about software-led payments or joining the current Embedded Payments conversations in your organization? Do you find yourself listening to industry leaders and colleagues use terms like PayFac, PCI DSS, and tokenization and casually scratching your head in confusion? Youve come to the right place. This blog post is your ultimate guide to understanding the most used payments terms today.
Tracking the right user metrics helps you precisely identify issues in the product experience rather than feeling lost in a sea of data. Emphasis is on the word right. Choosing the wrong KPIs can be more damaging than you think – it drains your teams resources, shifts focus away from real problems, and ultimately, disrupts the customer experience.
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Speaker: Alex Salazar, CEO & Co-Founder @ Arcade | Nate Barbettini, Founding Engineer @ Arcade | Tony Karrer, Founder & CTO @ Aggregage
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Interested in learning more about software-led payments or joining the current Embedded Payments conversations in your organization? Do you find yourself listening to industry leaders and colleagues use terms like PayFac, PCI DSS, and tokenization and casually scratching your head in confusion? Youve come to the right place. This blog post is your ultimate guide to understanding the most used payments terms today.
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What is an integrated software vendor? An integrated software vendor more commonly known as an ISV is a software company that engages in a partnership with a payments provider in order to integrate payment processing capabilities into their platform. Doing so enables their customers to accept and manage payments for their businesses, all from the same platform.
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What is a payment processor? A payment processor facilitates the flow of transactions typically made with credit cards, debit cards, and other digital payments. To operate as an integrated software vendor (ISV) or payment facilitator, a software company requires a relationship with an acquiring bank and a payment processor. The processor is responsible for processing and settling the transactions initiated by the payment facilitators merchants, but they can also offer so much more.
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What is a master merchant? A master merchant, often referred to as a payment facilitator or merchant aggregator, is a third-party agent that acts as the link between acquirers and online merchants. The master merchant holds the master contract with an acquirer and can offer subcontracts to online merchants and content providers, allowing them to offer credit card and other payments through their online stores and experiences.
If there’s one thing every creator wishes for, it’s more hours in the day. Between brainstorming ideas, creating content, engaging with audiences, and keeping up with trends, it can feel like the to-do list never ends. But here’s some good news: you may not be able to get more time—but you can definitely get smarter tools. 2025 is shaping up to be a year of massive opportunities for creators , but staying ahead means working efficiently.
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Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage
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The GTM Podcast is available on any major directory, including: Apple Podcasts Spotify YouTube Casey Woo is the Founder and CEO of Operators Guild, an invite-only community for professionals in strategic finance and operations roles. He is also the General Partner and Founder of FOG Ventures. He is a seasoned, multi-stage operator, bringing over two decades of experience in investment banking advisory, public equity investing, high-growth operational and military leadership roles.
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