Inturact

JANUARY 8, 2025

What if you could delegate repetitive marketing tasks and focus on scaling your SaaS business? AI-powered marketing automation makes smarter campaigns, higher conversions, and saving time possible.

AI 59

AI Scale Marketing SaaS 59

SaaStr

JANUARY 8, 2025

In the latest episode of our SaaStr CRO Confidential podcast, host Sam Blond sat down with Lindsey Scrase, COO of Checkr (and former CRO), to discuss her tactics for driving growth at the background screening unicorn. Having joined Checkr from Google in 2022, Lindsay shared valuable insights about identifying and executing on major opportunities for improvement within an already mature go-to-market organization.

Revenue 255

Revenue Scale Sales Hiring Compensation 255

SaaS Metrics

JANUARY 8, 2025

Boost your financial reporting accuracy and investor confidence with ratable revenue recognition—discover how it streamlines operations and enhances decision-making. The post What Are the Benefits of Ratable Revenue Recognition for Financial Reporting? first appeared on SaaS Metrics.

Revenue 52

Revenue Metrics SaaS 52

SaaStr

JANUARY 8, 2025

So the overall “project management” space has seen widely disparate impacts from the SaaS partial downturn of 2022-2024. Asana, strong in B2B2B and selling to tech, was perhaps hit hardest, with growth slowing to 10%. Monday.com by contrast, selling mainly outside of tech, saw growth remain strong at 34%. It’s been a tale of two worlds.

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AI B2B Scaling Trends 203

Advertiser: ZoomInfo

Savvy B2B marketers know that a great account-based marketing (ABM) strategy leads to higher ROI and sustainable growth. In this guide, we’ll cover: What makes for a successful ABM strategy? What are the key elements and capabilities of ABM that can make a real difference? How is AI changing workflows and driving functionality? This Martech Intelligence Report on Enterprise Account-Based Marketing examines the state of ABM in 2024 and what to consider when implementing ABM software.

Enterprise

SaaS Metrics

JANUARY 8, 2025

Thinking about upgrading your sales tools? Discover which platform suits your sales strategy best and enhances your team's performance. The post Comparing Microsoft Access and Salesforce CPQ for Sales Teams first appeared on SaaS Metrics.

Sales 52

Sales Metrics SaaS Strategy 52

SaaStr

JANUARY 8, 2025

So whats better: X/Twitter or LinkedIn? Im not a social media expert, but we ended last year with about the same views (40,000,000) and followers (250,000) on both. So at least I can share a few learnings: #1. X and LinkedIn perform about the same for us in terms of driving traffic to SaaStr.com itself It used to be different, but in 2024, they both drive about the same amount of traffic to SaaStr.com (about 15% total) and about the same amount of attendees to events #2.

Data 170

Data Social Media B2B Engagement 170

BlueSnap

JANUARY 8, 2025

A new year comes with opportunities to generate greater business success. What success looks like can differ by company, but there are a few critical strategies businesses can implement to better ensure a successful year and many of those strategies revolve around payments. The post 5 Ways Businesses Can Use Payments to Build Resilience, Scalability & Growth in 2025 appeared first on BlueSnap.

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Business Strategy 52