Fri.May 31, 2024

article thumbnail

7 Marketing Hot Takes with SaaStr Founder and CEO Jason Lemkin on the Exit Five Podcast 

SaaStr

SaaStr founder and CEO Jason Lemkin joins Dave Gerhardt on the Exit Five podcast to talk about all things marketing in SaaS: How sales and marketing had changed since 2020 What motivates people to keep going Solopreneurship Jason’s content creation process What makes a great VP of Marketing Questions every marketer and founder should ask in interviews Should the CMO report to the CRO And much more!

article thumbnail

Clouded Judgement 5.31.24 - Software Sentiment Crumbles

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Software Sentiment Software sentiment is incredibly low at the moment - and rightfully so. Q1 earnings have been a disaster, and they’ve gotten worse as companies with April quarters started reporting. Nearly 70% of software companies who reported Q1 with an April quarter end guided Q2 below consensus!

Cloud 184
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The Google API Leak Should Change How Marketers and Publishers Do SEO

Sparktoro

Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning whether the recent Google Search API leak had actionable takeaways that would be applicable to customer campaigns.

Marketing 139
article thumbnail

4 Insights From the Google Leak — Whiteboard Friday

The Moz Blog

In this Whiteboard Friday, Tom touches on four particular insights gleaned from the recent Google documentation leak.

108
108
article thumbnail

State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

article thumbnail

3 things we did to reduce churn by 68% - Baremetrics

Baremetrics

If recurring revenue is a rainbow leading to a pot of gold, then churn is the dirty leprechaun trying to keep it all from you. I’ve written before about how to reduce churn in SaaS, so I won’t rehash that here. But what I want to talk about is how we, in the past few months, reduced churn by nearly 70%.

Churn 98

More Trending

article thumbnail

First Round In Depth Podcast on Marketplaces

Casey Accidental

I recently sat down in person with Brett Berson, partner at First Round Capital, to talk about marketplaces on First Round’s In Depth podcast. We cover a lot of different topics such as how to start marketplaces, what factors still matter in building marketplaces in 2024, how competition has shaped some of the biggest categories of marketplaces, as well as some common mistakes to avoid when scaling marketplaces.

Scaling 52
article thumbnail

How to Integrate Multiple Platforms with Baremetrics

Baremetrics

Baremetrics subscription reporting data can provide exceptional insights for SaaS brands and startups looking to understand how subscription activity is impacting their business.

article thumbnail

The 4-question test: A strategic guide to customer-led growth

Zuora

By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […] The post The 4-question test: A strategic guide to customer-led growth appeared first on Zuora.

article thumbnail

How Data Engineers Can Connect All Their Data Using Baremetrics

Baremetrics

Data engineers are often challenged with consolidating diverse data sets from multiple platforms, preventing data silos so they can better store, access, and analyze data effectively. Many businesses rely heavily on their data engineers’ assessments, so this is a crucial task and often a significant challenge.

article thumbnail

5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

article thumbnail

When Bundling Makes Sense For Your Business – Zuora

Zuora

Value meals. Home and auto insurance. Streaming services. We see bundling everywhere, but is it the right move for your subscription business? Bundles address challenges companies face in selling individual products or features. By grouping offerings together, they can appeal to specific groups of customers. While some businesses see bundles as a strategic growth driver, […] The post When Bundling Makes Sense For Your Business – Zuora appeared first on Zuora.

article thumbnail

My MRR Data is Different: Why Baremetrics Doesn’t Match Stripe

Baremetrics

If you use multiple data reporting platforms, we can almost guarantee that you’ve experienced that frustrating, squinting-at-the-computer confusion when you find discrepancies in the data— even when both platforms are seemingly tracking simple metrics that should be calculated consistently across the board.

Data 52
article thumbnail

The HR Software Showdown: Eddy HR Vs. Paylocity On Features And Pricing 

How To Buy Saas

In today’s aggressive corporate environment, simplifying human resources (HR) operations is no longer an option; it is a necessity. Consider dealing with piles of paperwork, transferring personnel data between spreadsheets, and manually calculating payroll. This is where human resource software comes in. It serves as a superhero, automating tasks, increasing efficiency, and allowing your HR team to focus on what is most important: your workers.

article thumbnail

How to Design a SaaS Metrics Dashboard Code-Free

User Pilot

Would you like to learn how to design a SaaS metrics dashboard for your team without any coding? If so, you're in the right place! In the article, you will find examples of various SaaS dashboards and learn how to create them with Userpilot analytics. We also explain what metrics you may want to track and how to use the insights they offer. Let's dive in, shall we?

Metrics 105
article thumbnail

The GTM Intelligence Era: ZoomInfo 2025 Customer Impact Report

ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!