SaaStr

MAY 31, 2024

SaaStr founder and CEO Jason Lemkin joins Dave Gerhardt on the Exit Five podcast to talk about all things marketing in SaaS: How sales and marketing had changed since 2020 What motivates people to keep going Solopreneurship Jason’s content creation process What makes a great VP of Marketing Questions every marketer and founder should ask in interviews Should the CMO report to the CRO And much more!

Sales Hiring 296

Sales Hiring Sales Recruiting Marketing Scale 296

Clouded Judgement

MAY 31, 2024

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now Software Sentiment Software sentiment is incredibly low at the moment - and rightfully so. Q1 earnings have been a disaster, and they’ve gotten worse as companies with April quarters started reporting. Nearly 70% of software companies who reported Q1 with an April quarter end guided Q2 below consensus!

Cloud 177

Cloud Software GCP(Google Cloud Platform) AI 177

Sparktoro

MAY 31, 2024

Recently, my good friend Wil Reynolds wrote a LinkedIn post questioning whether the recent Google Search API leak had actionable takeaways that would be applicable to customer campaigns.

Marketing 142

Marketing 142

Baremetrics

MAY 31, 2024

If recurring revenue is a rainbow leading to a pot of gold, then churn is the dirty leprechaun trying to keep it all from you. I’ve written before about how to reduce churn in SaaS, so I won’t rehash that here. But what I want to talk about is how we, in the past few months, reduced churn by nearly 70%.

Churn 98

Churn Revenue SaaS 98

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For SaaS businesses, improving retention is one of the easiest and most effective ways to drive revenue and profits. With a clear link between failed payments and customer churn, having a robust failed payment recovery solution isn’t optional—it’s essential. Achieving your retention goals starts with the right solution.

Payment Solutions

Andreessen Horowitz

MAY 31, 2024

5 strategies for finding product-market in web3, from new approaches to customer research to building incentive systems.

Product Marketing 93

Product Marketing Strategy Marketing 93

Casey Accidental

MAY 31, 2024

I recently sat down in person with Brett Berson, partner at First Round Capital, to talk about marketplaces on First Round’s In Depth podcast. We cover a lot of different topics such as how to start marketplaces, what factors still matter in building marketplaces in 2024, how competition has shaped some of the biggest categories of marketplaces, as well as some common mistakes to avoid when scaling marketplaces.

Scaling 52

Scaling Startup 52

Baremetrics

MAY 31, 2024

Baremetrics subscription reporting data can provide exceptional insights for SaaS brands and startups looking to understand how subscription activity is impacting their business.

Payment Features 52

Payment Features Subscription Startup Branding 52

Zuora

MAY 31, 2024

By David Warren, Principal Director at Subscribed Institute Retaining customers is a top priority for any subscription-based business. But truly understanding and catering to their needs goes beyond intuition. It requires a strategic framework that delves deeper into the nuances of customer behavior and preferences. We use and promote a four-question test that unlocks […] The post The 4-question test: A strategic guide to customer-led growth appeared first on Zuora.

Payment Features 40

Payment Features Subscription Business 40

Baremetrics

MAY 31, 2024

Data engineers are often challenged with consolidating diverse data sets from multiple platforms, preventing data silos so they can better store, access, and analyze data effectively. Many businesses rely heavily on their data engineers’ assessments, so this is a crucial task and often a significant challenge.

Engineering 52

Engineering Data Business 52

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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

Payment Solutions

Zuora

MAY 31, 2024

Value meals. Home and auto insurance. Streaming services. We see bundling everywhere, but is it the right move for your subscription business? Bundles address challenges companies face in selling individual products or features. By grouping offerings together, they can appeal to specific groups of customers. While some businesses see bundles as a strategic growth driver, […] The post When Bundling Makes Sense For Your Business – Zuora appeared first on Zuora.

Business 40

Business Payment Features Subscription 40

Baremetrics

MAY 31, 2024

If you use multiple data reporting platforms, we can almost guarantee that you’ve experienced that frustrating, squinting-at-the-computer confusion when you find discrepancies in the data— even when both platforms are seemingly tracking simple metrics that should be calculated consistently across the board.

Data 52

Data Metrics 52

How To Buy Saas

MAY 31, 2024

In today’s aggressive corporate environment, simplifying human resources (HR) operations is no longer an option; it is a necessity. Consider dealing with piles of paperwork, transferring personnel data between spreadsheets, and manually calculating payroll. This is where human resource software comes in. It serves as a superhero, automating tasks, increasing efficiency, and allowing your HR team to focus on what is most important: your workers.

Software Review 40

Software Review Pricing Software Systems Review 40

User Pilot

MAY 31, 2024

Would you like to learn how to design a SaaS metrics dashboard for your team without any coding? If so, you're in the right place! In the article, you will find examples of various SaaS dashboards and learn how to create them with Userpilot analytics. We also explain what metrics you may want to track and how to use the insights they offer. Let's dive in, shall we?

Metrics 87

Metrics SaaS Retention Trends 87

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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.

Payments