Fri.Jan 17, 2025

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What Works Better for Field Marketing: Small, Intimate Events? Or the Big Mega Industry Events?

SaaStr

So what gets you more high-quality leads and ultimately business — smaller, more “intimate” industry events? Or massive ones like Dreamforce, Inbound, SaaStr , Shoptalk, RSA, Money 20/20 etc? It’s a question especially a lot of marketers with slashed or limited budgets discuss a lot on LinkedIn and elsewhere. But — it’s the wrong question.

Scale 299
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The Growing Role of ACH Payments in Subscription-Based Businesses

USIO

Subscription-based models have become a dominant force across industries, from entertainment and media to SaaS and eCommerce. As more businesses embrace this model, ensuring seamless, reliable, and cost-effective payment methods is essential for long-term success. Automated Clearing House (ACH) payments are rapidly gaining traction as the payment method of choice for subscription businesses… Source The post The Growing Role of ACH Payments in Subscription-Based Businesses ap

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Going Multi-Product in the Age of AI with Webflow, Rubrik, Zoom, and ProductBoard

SaaStr

At SaaStr Annual’s AI Summit, we asked product leaders from some of the fastest-growing SaaS companies to share their insights on navigating the AI revolution while scaling multi-product strategies. This panel of product leaders featured Anneka Gupta, CPO at Rubrik, Mahesh Ram, Head of AI Product at Zoom, Hubert Palan, CEO at Productboard, and Rachel Wolan, CPO at Webflow.

AI 264
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8 Seductive Vanity Metrics You Will Burn Money Chasing

The Daily Egg

8 Seductive Vanity Metrics You Will Burn Money Chasing A vanity metric is a number that makes you feel good without directly impacting the business. The post 8 Seductive Vanity Metrics You Will Burn Money Chasing appeared first on The Daily Egg.

Metrics 130
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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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SaaS Is Back, But Different: Insight Partners Raises $12.5 Billion To Invest in More B2B Companies

SaaStr

So one of the biggest and most active growth stage VC funds, Insight Partmers, has raised a fresh $12 Billion to invest in B2B, AI, and mor e: Screenshot Insight (and Vista and Thoma Bravo) has been committed to SaaS and B2B since inception, and led many top investments, including Salesloft which I introduced them to and where I co-led the Series A and Vista later acquired for $2.3 Billion.

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AI Overviews: Are They Affecting Your Search Results? — Whiteboard Friday

The Moz Blog

In this video, we analyze 46,000 keywords to reveal where AI Overviews are actually appearing in search results, which industries are most affected, and what this means for your SEO strategy. Using data from STAT, we break down the differences across markets, search intent, and SERP features to help you understand if and how AI Overviews impact your vertical.

AI Search 118
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How to work effectively with your CFO as a customer success leader

ChurnZero

You drive sustainable growth. But your CFO holds the keys. And its all too likely that your two teams operate in silos, speaking different numeric languages and prioritizing distinct objectives. When your CFO doesnt see the direct link between customer success and the financial metrics they track, its harder to persuade them to invest in CSwhich can ultimately lead to preventable churn.

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The Ansoff Matrix: How to Use it to Guide Your SaaS GTM Strategy

Kalungi

Learn how to use the Ansoff Matrix to guide your SaaS GTM strategy. Discover insights to prioritize growth, align your team, and scale sustainably.

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Clouded Judgement 1.16.25 - December Inflation

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now December Inflation There are periods of time where the market is more driven by macro factors, and other times where it’s less influenced by macro factors. Presently, it feels like the market is waiting on pins and needles for incremental macro data points.

Cloud 144
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How to Achieve High-Accuracy Results When Using LLMs

Speaker: Ben Epstein, Stealth Founder & CTO | Tony Karrer, Founder & CTO, Aggregage

When tasked with building a fundamentally new product line with deeper insights than previously achievable for a high-value client, Ben Epstein and his team faced a significant challenge: how to harness LLMs to produce consistent, high-accuracy outputs at scale. In this new session, Ben will share how he and his team engineered a system (based on proven software engineering approaches) that employs reproducible test variations (via temperature 0 and fixed seeds), and enables non-LLM evaluation m