Mon.Apr 21, 2025

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Dear SaaStr: How Do We Reduce Churn?

SaaStr

Dear SaaStr: How Do We Reduce Churn? Churn is one of the most critical metrics in SaaS. Maybe the most critical in the end. With too much churn … in the end, it doesn’t compound. Its the silent killer of growthif your churn is too high, its like trying to fill a leaky bucket. You cant scale effectively if youre constantly losing customers faster than youre acquiring or expanding them.

Churn 147
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How to Turn Employees AND Customers into Brand Evangelists

The Daily Egg

A brand evangelist loves a brand so much that they rave about it and promote it all the time to other people, participating in as. The post How to Turn Employees AND Customers into Brand Evangelists appeared first on The Daily Egg.

Branding 207
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No, I Will Not A/B Test That

Sparktoro

Marketers love to talk about A/B testing. Heck, Ive said it too. It sounds prudent. Responsible. Test before you commit! Dont waste resources! But the longer I work in marketing, the more I believe most A/B tests are a waste of time at least for small and medium-sized businesses.

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The Only Types of Social Proof That Sway Decision Making

The Daily Egg

Social proof is rooted in psychology, playing on the idea that people are influenced by the actions and opinions of others, particularly when they arent. The post The Only Types of Social Proof That Sway Decision Making appeared first on The Daily Egg.

Marketing 147
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Mastering Apache Airflow® 3.0: What’s New (and What’s Next) for Data Orchestration

Speaker: Tamara Fingerlin, Developer Advocate

Apache Airflow® 3.0, the most anticipated Airflow release yet, officially launched this April. As the de facto standard for data orchestration, Airflow is trusted by over 77,000 organizations to power everything from advanced analytics to production AI and MLOps. With the 3.0 release, the top-requested features from the community were delivered, including a revamped UI for easier navigation, stronger security, and greater flexibility to run tasks anywhere at any time.

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Why 100s of the Top CROs, CMOs, CCOs, and CFOs Are Coming to SaaStr Annual 2025—and Why You Should Too

SaaStr

SaaStr Annual 2025 is not just another SaaS eventits the largest gathering of SaaS, Cloud, and AI founders in the world , and this year, were taking it to the next level with the second year of our VIP Summits. These exclusive, role-specific gatherings are designed to bring together the best and brightest revenue and operational leaders in SaaS for a mix of tactical learning, high-value networking, and, yes, a little bit of fun.

Scale 189

More Trending

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How to Make Money on TikTok: 10 Ways to Earn in 2025 (With or Without a Huge Following)

Buffer Resources

You probably won't have to scroll TikTok for more than a few minutes before stumbling upon a video about how someone has just quit their day job to become a full-time creator. (Not just my algorithm, is it?) It makes for great content, of course, but there really are loads of ways to earn on TikTok — and I don’t just mean through sponsored posts.

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Salesforce Marketing Cloud Growth & Advanced: Features you should know about

CloudKettle

Marketing Cloud Growth & Advanced: Features you should know about Salesforce introduced a new edition of Marketing Cloud last year, called Marketing Cloud Growth. This edition, built on the ‘core’ Salesforce platform (referred to as ‘Marketing Cloud on core’), can natively use Data Cloud capabilities and Einstein’s generative tools.

Cloud 52
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“What If I’m Not Sure that My VP Sales is The Right Person?”: An Honest 5 Point Test

SaaStr

Dear SaaStr: What if im not sure that my VP Sales is the right person? If youre not sure your VP of Sales is the right person, youre already in a tricky spot. The reality is, at the VP level, you cant fix them if theyre not a fit. And that’s likely your fault for hiring them. Not theirs. A VP of Sales / CRO may struggle or fail in one environment and thrive in another.