SaaS Metrics
SEPTEMBER 10, 2024
Crack the code of SaaS unit economics to unlock sustainable growth and discover the hidden challenges that could impact your success. The post Understanding SaaS Unit Economics: A Comprehensive Guide first appeared on SaaS Metrics.
SaaStr
SEPTEMBER 10, 2024
So we’ve been doing SaaStr Annuals for a stunning ten years (!) and we have a ton of data. One thing I can tell you is sponsors and partners who staff their booths with junior folks that just stare at their phones all day typically don’t see the ROI of their peers that … well … do more. Now if events are a sales function budgeted by marketing, then at first this seems to make sense.
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Tom Tunguz
SEPTEMBER 10, 2024
The first version of the SaaS GTM playbook was written twenty years ago. Salesforce championed it. Mark Roberge published The Sales Acceleration Formula about Hubspot’s journey. Over the next two decades, we analyzed, quantified, instrumented, & optimized many aspects of the SaaS GTM. Account executive to SDR ratios, sales cycle lengths, conversion rates, customer acquisition costs, customer lifetime values, net dollar retention.
FastSpring
SEPTEMBER 10, 2024
FastSpring is thrilled to announce our participation as the leading sponsor at Pocket Gamer Connects Helsinki 2024, one of the premier events in the global gaming industry. From October 1-2, we’ll be at the heart of the action at Wanha Satama in Helsinki, Finland, showcasing our commitment to supporting game developers worldwide with cutting-edge payment solutions.
Advertiser: ZoomInfo
AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.
Sales Hacker
SEPTEMBER 10, 2024
Leandra Fishman is the Chief Revenue Officer at Apollo.io , a leading go-to-market solution for sales and marketing teams. Apollo.io is one of the fastest-growing companies in SaaS, with 9x ARR growth since 2021 and currently valued at $1.6 billion. Leandra brings over 30 years of experience to Apollo.io. Most recently, Fishman was the CRO at Intercom, which during her tenure ranked No. 35 on the 2022 Forbes Cloud 100 List with over $200 million in annual revenue.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
Payrix
SEPTEMBER 10, 2024
In the fast-evolving world of software, Embedded Payments have emerged as a crucial element for software companies aiming to grow their business, enhance customer experiences, and streamline transactions for consumers. In this episode of PayFAQ: The Embedded Payments podcast, Brittany Clark, SVP and Head of Marketing at Payrix and Worldpay for Platforms shared her insights on how software companies can effectively market embedded payments with Ian Hillis.
User Pilot
SEPTEMBER 10, 2024
Research from Epsilon shows that 80% of customers are more likely to do business with a company that offers personalized marketing campaigns. This statistic highlights why market segmentation is important: it allows tailored product marketing customized to the needs of distinct market segments. Otherwise, without an effective market segmentation strategy, aim too broadly, and you won’t successfully attract your target audience.
BlueSnap
SEPTEMBER 10, 2024
Tens of thousands of companies use NetSuite’s ERP & CRM solutions to help manage their business, including BlueSnap. Seeing the technology’s value, we worked closely with NetSuite to build a highly customizable, seamless global payments app, BlueSnap Global Payments for NetSuite. The post The Ultimate Guide to Accepting Payments with NetSuite appeared first on BlueSnap.
Chart Mogul
SEPTEMBER 10, 2024
“If you see it you can act on it,” says Caya, CEO. With no easy way to calculate and analyze metrics in the early days of Slidebean the team was left trying to figure out how to combine data into a single model from different sources – causing frustration and wasting time. What is Slidebean? Slidebean set out in 2014 to revolutionize how people create presentations.
Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments
Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.
SaaS Metrics
SEPTEMBER 10, 2024
Navigate the essential KPIs for SaaS companies that could transform your business strategy and uncover hidden opportunities for growth. The post Top KPIs for SaaS Companies to Monitor first appeared on SaaS Metrics.
Chargebee
SEPTEMBER 10, 2024
At Chargebee, we understand that navigating the complexities of pricing strategies is crucial for businesses aiming to establish a strong market presence and ensure financial viability. It’s a multifaceted challenge that goes beyond mere number crunching.
SaaS Metrics
SEPTEMBER 10, 2024
Medical marijuana has been a hot topic of debate, especially in sports. While cannabis was once stigmatized in athletic circles, recent research and testimonies from professional athletes have sparked a reevaluation of its role. Today, many are asking: can medical marijuana enhance athletic performance or aid in recovery? Let’s explore the potential.
Chargebee
SEPTEMBER 10, 2024
In the dynamic world of business, understanding the concept of a pricing model is like discovering a compass in the vast sea of market competition. It’s not just about assigning a price to your product or service; it’s about crafting a strategy that aligns with your business goals, market position, and customer expectations.
Advertiser: ZoomInfo
ZoomInfo customers aren’t just selling — they’re winning. Revenue teams using our Go-To-Market Intelligence platform grew pipeline by 32%, increased deal sizes by 40%, and booked 55% more meetings. Download this report to see what 11,000+ customers say about our Go-To-Market Intelligence platform and how it impacts their bottom line. The data speaks for itself!
Panintelligence
SEPTEMBER 10, 2024
Key takeaways An overview of blockchain technology and its transformative potential in the insurance industry. The role of blockchain in enhancing data security, preventing fraud, and improving operational efficiency. How smart contracts, fraud detection, customer data management, and underwriting are revolutionized by blockchain. Considerations for implementing blockchain, including identifying value areas, choosing the right platform, and ensuring data security.
Chargebee
SEPTEMBER 10, 2024
In the bustling marketplace, setting the right price for your product or service can feel like navigating through a dense fog. However, understanding the importance of pricing strategies in marketing is akin to having a compass that guides you towards business success.
Scytale
SEPTEMBER 10, 2024
We’ve all experienced firsthand the opportunities artificial intelligence has opened in the way we work. It automates routine tasks. It informs strategic decisions. It integrates into our daily business processes quickly and with ease. But AI’s big promises come with challenges. Ethical and regulatory risks, if ignored, could bring severe legal, financial, and reputational consequences.
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