Thu.Mar 28, 2024

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Dear SaaStr: How Do I Best Prevent Churn?

SaaStr

Dear SaaStr: How Do I Best Prevent Churn? You don’t. Instead, you drive it down. Each quarter. You can’t eliminate churn. It’s a fact of business life in selling a product with recurring revenue and thus recurring sales. You can hide churn (e.g., by signing multiyear contracts). And you can drive it down. But you can’t eliminate it. My top suggestion is: Measure churn carefully, and consistently.

Churn 278
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AI in the Hands of Software Buyers

Tom Tunguz

AI will transform software sales. Most of the discourse so far has focused on how AI upends the sellers’ worldview. But the buyers’ process will also evolve. When researching software, operational buyers & procurement teams alike will use AI to research different offerings. Typing “Compare Salesforce & Hubspot for a 10 person sales team. which is better?

AI 287
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Doubling Down: Luci Fonseca, Partner at Base10 Partners

SaaStr

“Doubling Down” is a new series where we hear from top B2B SaaS investors on their most recent activities and takes on the current market. We had a great one last time with Lucy Deland, Co-founder & General Partner at Inspired Capital. Check that out here. This week we’re focusing on Luci Fonseca, Partner at Base10 Partners ! #1.

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Charting 10 Years of The Google Algorithm

The Moz Blog

Explore a decade of Google's ever-evolving algorithm, revealing over 30,000 changes and a surge in updates, as we delve into the intricate dance between human-driven decisions and machine learning's influence on search rankings.

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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Putting Data in a Corner: LLMs and Financial Services Data

Andreessen Horowitz

Nobody puts Baby in a corner — especially if Baby happens to be fragmented financial services data. Historically, the key to building a successful financial services data company has been to extricate and analyze valuable but difficult-to-access resources like public filings, diligence materials, research reports, conference call notes, and news. Now, with the advent of large language models, such previously shackled information might soon be easily and widely available to everyone, ushering in

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13 Customer Service Email Tips (and Example)

Groove HQ

A well-written customer support email can make all the difference between refund and a cross-sell (or long-term customer loyalty.) While you will of course have your own special style, in this post, we will cover tips that you should keep in mind for your Expressing Gratitude and Empathy In customer service, your words can shape […] The post 13 Customer Service Email Tips (and Example) appeared first on Groove Blog.

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Using Baremetrics’ Stripe and Braintree Integrations to Unify Financial Reporting

Baremetrics

Braintree is a popular payment gateway platform amongst SaaS brands and some mobile apps. It allows customers to pay merchants using multiple methods, including credit and debit cards, PayPal, and digital wallets like Google Pay or Apple Pay. They offer security features to ensure a safe transaction process for customers and businesses alike.

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13 Customer Service Email Tips (and Example)

Groove HQ

A well-written customer support email can make all the difference between refund and a cross-sell (or long-term customer loyalty.) While you will of course have your own special style, in this post, we will cover tips that you should keep in mind for your Expressing Gratitude and Empathy In customer service, your words can shape […] The post 13 Customer Service Email Tips (and Example) appeared first on Groove Blog.

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We Tested 18 of the Best Cold Email Software Tools: See What Works for Automation & Outreach

CloseSaaS

The best cold email software & automation tools all have one thing in common: they help you reach more prospects and start more conversations.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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A Comprehensive Guide to User Analytics: Tools & Methods

User Pilot

User analytics play an essential part in the product development and management process. Why? That’s one of the questions our guide answers. It also explores different kinds of user data analysis, shows you how to conduct it, and introduces a few product analytics tools with the necessary functionality. Let’s get to it! TL;DR User analytics is a user research methodology.

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Using Baremetrics’ Stripe and Recurly Integrations for Financial Reporting

Baremetrics

Recurly is a subscription management tool that offers recurring billing. They integrate with multiple payment gateway options to process transactions, including WorldPay, Amazon Payments, and of course, Stripe.

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Optimizing Cross-border Trade:Merchant of Record for SaaS Companies

Subscription Flow

The rapidly changing digital economy has led to a growing demand from SaaS businesses based in the US for more straightforward ways to handle international transactions. In this regard, the merchant of record for SaaS companies serves as an essential middleman, allowing SaaS providers and end users worldwide to transact financial transactions with ease.