Thu.Aug 08, 2024

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11 Product Strategy Examples For SaaS

User Pilot

Crafting a winning product strategy is crucial for SaaS success, and finding the right product strategy example can provide all the inspiration you need. This article provides concrete examples of different product strategies employed by SaaS companies. It also explores ways that SaaS product managers can create an effective product strategy and shape their product’s success.

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Product Marketing Is Broken — Fix It With Thematic Product Launches

FastSpring

Is your product marketing team struggling to coordinate marketing resources to support an endless stream of product launches, with vague release dates and a chorus of product managers demanding tons of marketing attention for each release? What if there were a better way? In this episode of Growth Stage, we interview Braden Steel , Sr. Product Marketing Manager at FastSpring , to discuss his thoughts on what is wrong with traditional product marketing and how FastSpring is using quarterly themat

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Snowflake's 4 Areas of Investment in AI

Tom Tunguz

In a recent Office Hours, Baris Gultekin, Head of AI at Snowflake & a friend from Google, shared his insights into Snowflake’s approach to AI. It was a great conversation to understand how one of the leading data companies is pushing AI forward. The video for the session is here & the audio is here. There are four major pushes for Snowflake within AI.

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How Will Google’s Antitrust Ruling Affect You?

The Moz Blog

What does the recent Google antitrust ruling mean for us as search marketers? What happened and where do we go from here? Dr. Pete Meyers walks through the TL;DR of the ruling and what that may mean for the marketing industry.

Marketing 121
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An Omnichannel Payment Solution––Without the Complexity

Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.

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From Intercom to Userpilot: How Talana Enhanced Customer Onboarding

User Pilot

Talana is a company offering human resources solutions. It offers 8 products that help companies recruit staff, manage payroll and benefits, improve communications, and build workplace communities. The company realized their current onboarding solutions weren’t adequate, so they decided to give Userpilot a go. We caught up with María Ignacia Videla, Head of Communication and Content at Talana, to discuss how Userpilot helped them overcome their challenges.

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Fintech banking: What is a Neobank and how does it work?

Panintelligence

Conventional banks have historically controlled the financial sector. Yet, they have not always been within reach for individuals living in locations lacking physical bank branches. This is where a Neobank, also known as Fintech banks, come into play. These cutting-edge, digital-only financial institutions are revolutionizing the banking landscape. By operating exclusively online, neobanks can provide customers with advantages such as lower fees, quicker loan approvals, and early access to their

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How to Choose the Best Hosting for Your Nonprofit Website

SaaS Metrics

Discover essential tips for selecting the ideal hosting for your nonprofit website that ensures reliability and affordability—find out more inside! The post How to Choose the Best Hosting for Your Nonprofit Website first appeared on SaaS Metrics.

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Mastering mid-lifecycle changes with branching workflows

BetterCloud

Beyond onboarding and offboarding, a user can go through a variety of changes. Promotions, department changes, intern to FTE, part-time to full-time roles all happen all the time. Although these are welcome changes, they can be a real pain to manage from an IT standpoint. Often, IT is the last to know about these mid-lifecycle changes , resulting in a constant game of catch-up.