Fri.Mar 28, 2025

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Join 200+ of the Top CFOs and VP Finance at 2025 SaaStr CFO Summit on May 13!

SaaStr

CFOs, VP Finance and Finance Leaders: Be Our VIP Guest at the 2nd Annual CFO Summit at 2025 SaaStrAnnual on May 13 with top speakers from: Andreessen Horowitz Emergence Capital OpenAI SnapLogic and more! “The Rise of the AI-Driven Finance Org” THE 2025 SaaStr Annual CFO SUMMIT hosted by Lloyed Lobo and in partnership with Carta and Grant Thornton The role of the CFO is being redefined.

Finance 241
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How Prepaid Card Issuing Simplifies Corporate Expense Management

USIO

Traditional methodslike reimbursements, petty cash, and company credit cardsoften come with challenges, from slow processing times to compliance risks and unauthorized spending. This is where prepaid card issuing provides a smarter, more efficient solution. By streamlining expense tracking, improving control, and enhancing financial transparency, prepaid card programs are transforming the way businesses manage their expenses.

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AI is Driving Up Churn Across The Board. Because It Puts Every Renewal Into Play.

SaaStr

AI is driving up churn all across the board. Why? In many cases, its not because vendors fail their customers, or that the solution wasnt good enough. In previous years, customers might have just renewed out of intertia. But things are different now. Today churn is often simply because looking at how AI changes a category put the customer / renewal into play.

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Google Analytics (GA4) Allows Only 2 Filters—Here’s Why You Shouldn’t Use Them

The Daily Egg

In Google Analytics 4 (GA4), you can use Data Filters to include or exclude event data from being recorded by the platform. New data filters. The post Google Analytics (GA4) Allows Only 2 FiltersHere’s Why You Shouldn’t Use Them appeared first on The Daily Egg.

Data 179
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State of AI in Sales & Marketing 2025

AI adoption is reshaping sales and marketing. But is it delivering real results? We surveyed 1,000+ GTM professionals to find out. The data is clear: AI users report 47% higher productivity and an average of 12 hours saved per week. But leaders say mainstream AI tools still fall short on accuracy and business impact. Download the full report today to see how AI is being used — and where go-to-market professionals think there are gaps and opportunities.

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Dear SaaStr: How Should I Get Our First Partner Program Going?

SaaStr

Dear SaaStr: How Should I Get Our First Partner Program Going? Building a partner program is a long-term play. Too many expect a material amount of revenue too quickly. Its critical to approach it with the right expectations and structure. But it really can play out. 40% of HubSpot’s and Shopify’s revenue comes from partners. In the enterprise, most of ServiceNow’s revenue does.

Scale 147

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How to Cross 500,000 SMB Customers with Bill’s Founder CEO Rene Lacerte

SaaStr

As we gear up for 2025 SaaStr Annual, May 13-15 in SF Bay , we want to take a look back at a few of our top sessions from last year. Rene Lacerte, founder and CEO of Bill, came to SaaStr just as Bill was crossing 500,000 (!) SMB customers. 5 Non-Obvious Learnings from Bill.com’s Journey to $1.4B The first 90 days of customer adoption are make-or-break Bill.com discovered their highest attrition occurs in this critical window, after which customers become remarkably sticky.

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How I Grew SEOFOMO Into an Email Marketing Empire — Whiteboard Friday

The Moz Blog

The SEOFOMO newsletter grew to 36.6K subscribers in just 5 years, and now its creator is here to give you 7 tips to replicate her success. Join Aleyda Solis as she talks through what worked and what didnt when launching her extremely successful set of email newsletters.

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Clouded Judgement - 3.28.25 - The New AI Risk Curve

Clouded Judgement

Every week I’ll provide updates on the latest trends in cloud software companies. Follow along to stay up to date! Subscribe now The New AI Risk Curve: Why AI Startups Grow Faster—and Fade Faster One thing I’ve been thinking a lot about recently (and having conversations with other investors about frequently) is the juxtaposition of: AI companies growing faster than companies from prior cycles AI companies will have more “false starts” than companies from prior cycl

Cloud 184
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How Adopting Stax Connect Plus Transformed Internal Lift & Customer Experiences for ClientTether

Stax

ClientTether is a top-rated franchise CRM purpose-built to support the entire franchise life cycle, from initial development to long-term success. Born out of real need, ClientTether unknowingly filled a critical gap, quickly becoming a trusted leader in meeting the unique challenges of franchise systems. By empowering corporate franchise teams to streamline both franchise development and ongoing unit support, ClientTether helps franchises grow smarter, faster, and more efficiently.

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5 Ways to Improve Revenue from Integrated Payments

Speaker: Pete Uselman, Director of Partner Experience at Wind River Payments

Most integrated payments providers share a percent of the payment revenue with their software partners. But, oftentimes, that revenue share is only a fraction of the true income potential software providers can realize. If you want to maximize income opportunities from your payments program, check out Wind River Payments’ webinar-on-demand.

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The Tax Implications of Selling Games D2C via Your Own Web Shop

FastSpring

The gaming industry is evolving, and developers aiming for higher gross revenue are increasingly exploring direct-to-consumer (D2C) sales through web shops vs. mobile stores. Selling D2C offers several advantages, including better control over customer relationships, brand experience, and profit potential. However, taking advantage of this shift means that you become responsible for everything that comes with selling games in whatever jurisdictions you sell them in including setting up an onlin

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What every CRO should know about customer success, and how to set them up to win.

ChurnZero

Sarah Kiley is chief sales officer at ChurnZero. When customer success starts reporting into the CRO, its not just a reporting changeits a strategic shift. Most CROs come up through sales, where success is measured by speed and outcomes. But owning the full customer lifecycle demands a new operating modelone built on trust, value, and long-term growth.