SaaStr
FEBRUARY 1, 2024
Dear SaaStr: What Is The Ideal Size For a SaaS Marketing Team? The ideal size of a SaaS marketing team until you are at $10m+ ARR is the size that is accretive. The last thing you want is a bunch of “marketers” whose ROI you don’t understand. That’s where things break quickly, and costs spiral out of control. It happened almost everywhere the past few years But marketing is your future.
Tom Tunguz
FEBRUARY 1, 2024
“For some companies, [AI is] going to be standard issue like a PC.” It’s not just for some. Many companies are moving in this direction. Across Microsoft products, OpenAI infrastructure, Github CoPilot (for coding), & Power Platform (for Office users) the growth is spectacular. Calendar Quarter Azure OpenAI Orgs, k CoPilot Users, m Power Platform Orgs, k 1/1/24 53 1.3 230 10/1/23 18 1 126 7/1/23 11 63 4/1/23 2.5 36 OpenAI & Power Platform organizations have doubled or t
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SaaStr
FEBRUARY 1, 2024
Sales execs can screw up so many things and still close a lot if they just get 1 thing right If they just are a true subject matter expert in the product they sell Yet so many aren't — Jason ✨Be Kind✨ Lemkin ?? (@jasonlk) January 26, 2024 I remember my first embarrassing sales meeting. I knew an SVP at a Top 20 Tech Company, and really as a favor, he told me he’d do a $25k+ deal with Adobe Sign / EchoSign in the early days.
Predictable Revenue
FEBRUARY 1, 2024
Giulio Segantini, mastermind behind outbound sales training for founders and SDRs, joins the Predictable Revenue Podcast. The post Transformative Sales Coaching with Giulio Segantini appeared first on Predictable Revenue.
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Simplify omnichannel payments with a solution that unifies every channel through your platform. By integrating front-end systems like online, mobile, and in-store payments with robust back-end infrastructure, you can deliver a seamless payments experience without the need for heavy engineering. Omnitoken technology enhances security by tokenizing card transactions for reuse, enabling merchants to drive cross-selling opportunities.
SaaStr
FEBRUARY 1, 2024
As companies scale, they evolve, so how should marketing evolve accordingly to add maximum value? Kady Srinivasan , CMO of Lightspeed Commerce, has been through every stage of marketing growth at companies like DropBox, Owlet, Klaviyo, and now Lightspeed Commerce. In last week’s Workshop Wednesday , held every Wednesday at 10 a.m. PST, Kady shares the ten things that change in marketing as you scale.
SaaS Brief brings together the best content for SaaS professionals from the widest variety of industry thought leaders.
The Moz Blog
FEBRUARY 1, 2024
Explore 3 types of content gap analysis to help you find high-quality content ideas, monitor your competitors, and beat their SERP rankings.
Buffer Resources
FEBRUARY 1, 2024
When I tell people how long I’ve been at Buffer — eight years today — people generally have a lot of questions. But one of the most common is, “Why have you stayed so long?” Eight years is an unusually long time to be at one company in tech. It’s also an unusually long time among most of my friend group except those who work in more traditional jobs, say in teaching or in government.
TurnKey Labs
FEBRUARY 1, 2024
Undoubtedly, the 2020s will be remembered as the decade that mainstreamed remote work and global workforce rise. Spectating the current trends, we can see that establishing mixed teams proved itself as a viable approach that will last for years in the business world.
ChurnZero
FEBRUARY 1, 2024
Customer success (CS) teams are crucial for business growth, but many are lagging in technology investment. Knowing when to invest in CS technology can significantly enhance your team’s efficiency and customer retention. Here are the top signs it’s time to make this investment. Everyone works with customers in non-standard ways without standardized best practices and processes, it’s difficult to ensure consistent, high-quality customer experiences.
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ClinicSense is a SaaS platform that supports over 7,000 massage therapists who use it for appointment management, payments, scheduling, marketing activities and more. Despite having a relatively low payment failure rate, the company discovered that the failures disrupted the customer experience. This often led to churn as customers decided to cancel or abandon their account, preventing ClinicSense from realizing the full lifetime value (LTV) of its users.
Dubb
FEBRUARY 1, 2024
Have you been wondering how to use Salesforce with video and convert more of your prospects into paying clients? If so, this post is for you. Here, we are going to talk about everything that you can do with both Salesforce and video content. Whether you are the founder of a brand new startup The post The Ultimate Guide to Using Salesforce with Video appeared first on Dubb Blog.
ChurnZero
FEBRUARY 1, 2024
In a world where employee turnover can instantly jeopardize customer renewals and retention, multithreading is an essential churn reduction strategy. Multithreading in customer success is the practice of mapping and building multiple relationships within your customer accounts, making your overall relationships more resilient to the common event of a champion or key contact leaving.
Infinicept
FEBRUARY 1, 2024
Our guest today is Abigail Anderson Berard. Abigail serves as the Chief of Staff, Corporate Development at Celero Commerce. We chat about Abigail’s career as a D1 athlete, the power of being vulnerable in today’s business world, and her experience in M&A. Read the full transcript below.
Teamgate
FEBRUARY 1, 2024
Keeping your edge in the world of SaaS is all about understanding the numbers that truly matter. Let’s face it, numbers tell the real story.
Speaker: David Warren and Kevin O’Neill Stoll
Transitioning to a usage-based business model offers powerful growth opportunities but comes with unique challenges. How do you validate strategies, reduce risks, and ensure alignment with customer value? Join us for a deep dive into designing effective pilots that test the waters and drive success in usage-based revenue. Discover how to develop a pilot that captures real customer feedback, aligns internal teams with usage metrics, and rethinks sales incentives to prioritize lasting customer eng
CloseSaaS
FEBRUARY 1, 2024
Unlock key account management strategies to strengthen your key customer relationships, maximize customer loyalty, and close more deals.
SmartKarrot
FEBRUARY 1, 2024
Greetings, esteemed readers! Today, we delve into the captivating world of managing Customer Success teams, an area of expertise that has fueled my enthusiasm throughout my journey in leading sales teams across various organizations in Singapore. Our focus today revolves around the skills, organizational strategies, and unique challenges encountered in managing CS teams.
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